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p-Index From 2021 - 2026
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All Journal International Journal of Tourism Business Research
Srilian Laxmiwaty Dai
Universitas Khairun, Indonesia
Economics, Econometrics & Finance Environmental Science Social Sciences

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Strengthening Community Capacity for Homestay Development in Mandalika Special Economic Zone, Indonesia Kanom; Srilian Laxmiwaty Dai; Damianus Sonny Lamoren; Nur Afiah; Firman Koma Febdilan; Syul Rosli Sanam
Jurnal Internasional Riset Bisnis Pariwisata Vol 5 No 1 (2026): International Journal of Tourism Business Research (INTOUR)
Publisher : Faculty of Economics and Business, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/intour.v5i1.3025

Abstract

This study examines the process of strengthening community capacity in tourism accommodation management within the context of homestay development in the Mandalika Special Economic Zone, Indonesia. As a government-driven tourism destination, Mandalika has experienced rapid infrastructure expansion, creating new opportunities for local communities to participate in tourism through homestay (Sarhunta) programs. However, the effectiveness of capacity-building initiatives in supporting sustainable community-based accommodation remains unclear. This research adopts a qualitative case study approach, supported by surveys, observations, and document analysis, to evaluate the effectiveness of training programs and identify key challenges faced by homestay operators. The findings reveal that capacity-building initiatives have been moderately effective in improving technical skills, particularly in housekeeping and basic hospitality services. However, significant gaps persist in managerial, adaptive, and strategic competencies, including financial management, digital marketing, and market responsiveness. The study identifies a critical capacity utilization gap, where knowledge gained through training is not effectively translated into practice. Furthermore, four interrelated dimensions of community capacity are proposed: technical, managerial, adaptive, and collaborative capacity. The results suggest that current capacity-building approaches remain fragmented and insufficient to support long-term business sustainability. This study contributes to the literature by offering an integrated framework for community capacity in tourism accommodation and highlighting the need for a shift from short-term training toward continuous, system-based capacity development. The findings provide practical implications for policymakers and stakeholders in designing more effective and inclusive tourism development strategies.
Exploring Tourist Experience in Gorontalo through Social Media Data: A Netnographic Approach Srilian Laxmiwaty Dai; Vidhia Agmareina Hirto; Mega Sukma; Zulhajnie Wildayanti Limpas; Rahman
Jurnal Internasional Riset Bisnis Pariwisata Vol 5 No 1 (2026): International Journal of Tourism Business Research (INTOUR)
Publisher : Faculty of Economics and Business, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/intour.v5i1.3043

Abstract

This study explores tourist experiences in Gorontalo through social media narratives, employing a netnographic approach to capture the meanings embedded in user-generated content (UGC). As emerging destinations increasingly rely on digital visibility, understanding how experiences are constructed and communicated online becomes critical. This research analyses approximately 750 posts from Instagram, TikTok, and Twitter (X), focusing on textual captions, comments, and visual context to identify key experiential patterns. The findings reveal four dominant dimensions of tourist experience: natural immersion, cultural encounter, emotional resonance, and infrastructural negotiation. Tourists frequently frame Gorontalo as a hidden paradise, emphasising marine biodiversity, authentic local interactions, and a sense of tranquillity and personal restoration. These narratives highlight the interplay between cognitive and affective dimensions of experience, where physical attributes and emotional responses are co-constructed through digital storytelling. At the same time, the presence of infrastructural challenges introduces a nuanced perspective, suggesting that limitations in accessibility and facilities are often interpreted as part of the destination authenticity rather than purely negative attributes. The study contributes theoretically by extending the understanding of tourist experience as a multi-dimensional and socially constructed phenomenon within digital environments. It introduces the concept of experiential authenticity in emerging destinations and demonstrates the value of netnography in capturing lived experiences through naturally occurring data. Practically, the findings offer insights for destination managers to develop sustainable, experience-based tourism strategies while leveraging social media narratives. Overall, this research highlights the role of digital platforms in shaping how tourist experiences are produced, shared, and interpreted in contemporary tourism.
Co-Authors Damianus Sonny Lamoren Firman Koma Febdilan Kanom Mega Sukma Nur Afiah Rahman Syul Rosli Sanam Vidhia Agmareina Hirto Zulhajnie Wildayanti Limpas