Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
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This Author published in this journals
All Journal International Journal of Economics, Business and Accounting Research (IJEBAR)
Inna Nur Rokhmah
Politeknik Bisnis dan Perpajakan Indonesia
Economics, Econometrics & Finance

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ANALYSIS OF THE DEVELOPMENT POTENTIAL OF THEMATIC CREATIVE ECONOMY SECTORS TO SUPPORT ECONOMIC GROWTH AND COMMUNITY WELFARE IN SURAKARTA CITY Herwiyanto; Inna Nur Rokhmah; Aziz Baizuri; Iin Emy Prastiwi; Nahla Uyuni Salsabila
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 10 No 2 (2026): IJEBAR: Vol. 10, Issue 2, June 2026
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v10i2.20227

Abstract

This study explore the development potential of thematic creative economy sectors in Surakarta, including batik, handicrafts, culinary products, and design, to support economic growth and enhance community welfare. The research is motivated by the transition from a resource-based economy to one driven by creativity, innovation, and knowledge. As a city with a strong cultural identity and rich artistic heritage, Surakarta has significant opportunities to strengthen the competitiveness of its creative industries. A descriptive qualitative approach was employed, with data collected through interviews, observations, and documentation. The data were analyzed using descriptive analysis, SWOT analysis, and the Analytical Hierarchy Process (AHP) to identify development priorities and formulate strategic recommendations. The study examines the characteristics and potential of creative economy subsectors, identifies challenges in developing thematic creative economy zones, and proposes an integrated and sustainable development framework. The findings provide insights for policymakers and stakeholders in designing effective development strategies. These strategies are expected to enhance regional competitiveness, strengthen local cultural identity, create employment opportunities, and promote inclusive and sustainable economic development in Surakarta.
THE INFLUENCE OF SERVICE QUALITY AND PROMOTION ON CUSTOMER SATISFACTION AT INDOMARET KLECO Inna Nur Rokhmah
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 3 (2025): IJEBAR: Vol. 9, Issue 3, September 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i3.18029

Abstract

This study aims to examine the influence of service quality and promotion on customer satisfaction at Indomaret Kleco. The method used was quantitative associative, involving 50 selected individuals as participants. Data were obtained through a questionnaire, and analysis was conducted using multiple linear regression. The research findings indicate that service quality and promotion have a significant and positive influence on customer satisfaction at Indomaret Kleco, both individually and collectively. Service quality is more influential than promotion. The coefficient of determination (R²) of 0.874 indicates that the two independent variables can explain 87.4% of the variation in customer satisfaction. This study provides recommendations for management to improve service quality and promotions to maintain and enhance customer satisfaction.
Co-Authors Aziz Baizuri Herwiyanto Iin Emy Prastiwi Nahla Uyuni Salsabila