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All Journal Jurnal Riset Komunikasi QOSIM: Jurnal Pendidikan, Sosial & Humaniora
Abung Supama Wijaya
Institut Pertanian Bogor
Religion Humanities Economics, Econometrics & Finance Education Social Sciences

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Strategi Komunikasi Media Sosial Humas Kementerian Pemuda dan Olahraga dalam Mengajak Generasi Muda untuk Berolahraga Angelica Mitha Putrizka; Abung Supama Wijaya
Jurnal QOSIM : Jurnal Pendidikan, Sosial & Humaniora Vol 4 No 3 (2026): 2026
Publisher : Yayasan pendidikan dzurriyatul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61104/jq.v4i3.8251

Abstract

Aktivitas fisik yang rendah pada generasi muda menjadi persoalan kesehatan masyarakat yang serius, sementara media sosial telah menjadi ruang komunikasi publik paling strategis untuk menjangkau kelompok ini. Penelitian bertujuan menganalisis strategi komunikasi media sosial, menelaah bentuk pesan dan tahapan persuasif. Jenis penelitian ini yaitu kualitatif deskriptif dengan strategi studi kasus yang diperkuat observasi partisipatif di Bagian Humas Kemenpora. Data diperoleh melalui wawancara semi-terstruktur tim publikasi media sosial dan observasi proses produksi konten, dianalisis dengan model interaktif Miles dan Huberman serta lensa teori strategi komunikasi Lasswell dan komunikasi persuasif Alvonco. Hasil penelitian menunjukkan bahwa strategi komunikasi melalui pembagian peran tim berbasis rubrik tematik (komunikator), pesan utama yang memosisikan olahraga sebagai gaya hidup sehat lintas usia di luar narasi prestasi semata (pesan), Instagram dan TikTok sebagai kanal utama generasi muda (media), segmentasi audiens berlapis dari usia dini hingga lanjut usia (khalayak), serta evaluasi berbasis insight engagement (efek). Pada dimensi persuasif, tim menerapkan keempat tahap Johnson Alvonco secara berurutan namun menghadapi keterbatasan pada tahap meyakinkan dan mendorong tindakan karena ketiadaan data konversi perilaku. Penelitian menyimpulkan bahwa efektivitas komunikasi persuasif Kemenpora terbatas pada tahap awareness dan belum sampai pada pembuktian perubahan perilaku, sehingga diperlukan integrasi data lintas-unit dan penguatan storytelling humanis.
Pengaruh Sistem Informasi dan Komunikasi terhadap Penerimaaan Teknologi dalam Pengembangan Desa Cerdas Abung Supama Wijaya; Pudji Muljono; Amiruddin Saleh; Dwi Retno Hapsari
Jurnal Riset Komunikasi (JURKOM) Vol. 6 No. 2 (2023): Agustus 2023
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komuniasi (ASPIKOM) Wilayah Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38194/jurkom.v6i2.850

Abstract

The utilization of Information and Communication Technology (ICT) is generally considered as a strategy to achieve goals in addressing development challenges and social changes faced by communities. The implementation of ICT in the development of Smart Villages is an effort to effectively utilize technology in order to enhance the quality of life and public services at the village level. The objective of this study is to analyze the influence of information systems on the acceptance of technology in the development of Smart Villages in Hanura Village, Teluk Pandan District, Pesawaran Regency, Lampung Province, and Kertayasa Village, Sindang Agung District, Kuningan Regency, West Java Province. The research is designed as a quantitative approach supported by qualitative data (mixed methods). The research sample consists of 194 individuals selected through purposive sampling. The data collected includes primary and secondary data. Primary data is gathered through interviews using a questionnaire guide and field observations. Data analysis involves descriptive statistical analysis and inferential statistical analysis using Structural Equation Modeling (SEM). The findings of the study indicate that information quality has a positive and significant influence on the perceived usefulness of ICT and the perceived ease of use of ICT. Service quality has a positive and significant influence on all three dimensions of technology acceptance. However, there is no significant influence between system quality and user satisfaction with ICT. These results highlight the importance of attention to the quality of information delivered and the quality of services provided in the development of Smart Villages to enhance the acceptance and benefits of ICT utilization in Smart Village development.
Co-Authors Amiruddin Saleh Angelica Mitha Putrizka Dwi Retno Hapsari, Dwi Retno Pudji Muljono