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All Journal Multidiciplinary Output Research for Actual and International Issue (Morfai Journal)
Mega Tri Wulandari
Institut Teknologi Bandung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Social Sciences Other

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REGIONAL INCLUSIVE GROWTH IN THE REBANA METROPOLITAN AREA: A SECTORAL AND REGIONAL ECONOMIC ANALYSIS PERSPECTIVE Andis Destrian Irianto; Mega Tri Wulandari; Fauzan Isya Duri
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 3 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.20917032

Abstract

This study provides an original contribution by integrating multiple regional economic analysis tools to examine sectoral linkages and inclusive growth dynamics in the Rebana Metropolitan Area, a newly designated growth center in West Java. The research aims to identify base, prospective, and competitive sectors and to assess their implications for inclusive and balanced regional economic development. Using quantitative analysis of GRDP data from 2020–2023, the study applies Location Quotient, Dynamic Location Quotient, Klassen Typology, and shift-share analysis. The empirical results indicate that the manufacturing sector is simultaneously a base, prospective, and highly competitive sector, making it the main driver of economic growth in the Rebana Region. In contrast, other base sectors do not consistently show strong future prospects, while several supporting and service sectors demonstrate positive competitive dynamics, suggesting emerging economic diversification. These findings imply the need for an integrated development strategy that strengthens intersectoral and interregional linkages, upgrades socially important but less prospective sectors, and promotes a more equitable distribution of development benefits to support inclusive and sustainable economic transformation in West Java.
GROWTH PATTERNS OF MSMEs THROUGH THE USE OF DIGITAL PLATFORMS: A CASE STUDY OF MARKETPLACE ADOPTION IN THE FASHION SECTOR Risky Utama; Ghani Hakim Ramdhani; Shafyra Amani; Mega Tri Wulandari
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 5 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.22005958

Abstract

The digitization of MSMEs is commonly understood through a dichotomy that positions marketplaces as neutral instruments, while business actors are viewed as the sole source of agency. This perspective overlooks how entrepreneurs’ goals, strategies, and decisions are shaped through their interactions with digital platforms. This article examines the adoption of the Shopee marketplace by two fashion SMEs in West Java, Fameloriginal and Naylatuhijab, through the lens of Actor–Network Theory (ANT), using Bruno Latour’s concept of translation as the primary analytical framework, complemented by Michel Callon’s concept of market performativity. A qualitative case study approach was employed, with data collected through in-depth interviews with both business owners. The findings indicate that, in these two cases, the shift to Shopee constituted a detour that not only changed sales channels but also redirected entrepreneurs’ goals toward new strategies, including social media integration, influencer collaborations, multiple store accounts, and official websites. Shopee’s visibility algorithm appeared to mediate sellers’ decisions, while differences in resource capacity were associated with distinct adaptation patterns between the two SMEs. These findings suggest that, in the cases examined, marketplaces functioned not merely as neutral transaction platforms but as market agencements that shaped entrepreneurial practices while exposing limitations in platform support. Accordingly, policies promoting MSME digitalization should move beyond encouraging onboarding toward strengthening platform governance, particularly by improving transparency and the distribution of algorithmic visibility to better support the long-term sustainability and competitiveness of MSMEs.
Co-Authors Andis Destrian Irianto Fauzan Isya Duri Ghani Hakim Ramdhani Risky Utama Shafyra Amani