Article Per Year (5 Year)
p-Index From 2021 - 2026
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This Author published in this journals
All Journal Journal of Tourism Economics and Policy
Nina Mistriani
STIEPARI Semarang, Indonesia
Economics, Econometrics & Finance Public Health Social Sciences

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Innovation Strategy of Marketing Bilingual Brochure for Tourism Students Dyan Triana Putra; Shella Gherina Saptiany; Nina Mistriani; Elia Nicholas Tegar Isakhar; Raffi Damar R; Aruf Mustofa; Ahmad Nasirudin; Verena Elisiya
Journal of Tourism Economics and Policy Vol. 6 No. 2 (2026): Journal of Tourism Economics and Policy (April – June 2026)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jtep.v6i2.1856

Abstract

This study aims to analyze marketing strategies through bilingual tourism brochure packages as an effective communication medium among tourism students at STIEPARI Semarang. In the context of globalization, bilingual proficiency has become a strategic added value in promoting tourism products. The research employs a qualitative approach using a case study method. Data were collected through interviews and surveys with students to identify their preferences, perceptions, and the appeal of brochures written in both Indonesian and English. The findings indicate that the use of bilingual brochures enhances information comprehension and broadens both the student audience and tourist interest in visiting tourist attractions. Brochures with attractive visual designs and simple language play a crucial role in building interest in tourism packages. Additionally, student involvement in the brochure development process fosters a sense of ownership toward the tourism product. This strategy is effective not only in an educational context but also applicable for tourism destination managers to reach both local and international markets. The study recommends the use of digital media as a complement to printed brochure distribution to expand marketing reach. These findings are expected to contribute to innovations in tourism marketing strategies based on youth participation.
Destination Planning Resilience After UNWTO Recognition: Evidence from Nglanggeran Community Tourism Village Nina Mistriani; Julian Andriani Putri
Journal of Tourism Economics and Policy Vol. 6 No. 3 (2026): Journal of Tourism Economics and Policy (July – September 2026)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jtep.v6i3.2081

Abstract

This study examines how a community-based tourism village sustains its destination planning capacity after receiving international recognition, a question that remains under-researched because existing work concentrates on the factors that carry a village to an award rather than on what happens afterwards. Nglanggeran Tourism Village in Gunungkidul, named a UNWTO Best Tourism Village in 2021, serves as an instrumental case study. Working within a constructivist paradigm, the study gathered data through participant observation during the Indonesian Ecotourism Network Gathering, a focus group discussion with the Chair of the Tourism Awareness Group, a field survey covering all tourist attractions including the Ancient Volcano trek, and a review of management presentation documents and visitor data from 2012 to 2025, analysed through reflexive thematic analysis and source triangulation. The visitor data reveal a pattern contrary to common expectation: visits were not restored to their 2014 peak of 325,303, but were instead held within a range of 70,000 to 111,000 throughout 2022 to 2025, while revenue per visitor rose from roughly IDR 4,400 to IDR 33,000. Five mechanisms sustain post-recognition planning: institutional layering, centralised benefit distribution, calibrated visitation, institutional political neutrality, and narrative stewardship. The study proposes a framework of post-recognition planning resilience and argues that recognition should be planned for as a governance shock rather than celebrated as a finish line
Co-Authors Ahmad Nasirudin Aruf Mustofa Dyan Triana Putra Elia Nicholas Tegar Isakhar Julian Andriani Putri Raffi Damar R Shella Gherina Saptiany Verena Elisiya