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All Journal Jurnal PKM Manajemen Bisnis AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
I Made Andika Naraditha
Universitas Pendidikan Nasional
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Program Penguatan Resiliensi dan Manajemen Stres bagi Pekerja Pariwisata di Kawasan Sanur Denpasar I Made Andika Naraditha; I Wayan Adis Hordinata; I Made Augie Putra Budiartha; Ida Bagus Ary Indra Dhuaja
Jurnal PKM Manajemen Bisnis Vol. 6 No. 2 (2026): Jurnal PKM Manajemen Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/pkmb.v6i2.1902

Abstract

This community service activity was motivated by the high level of work-related stress experienced by tourism workers in the Sanur area of Denpasar, resulting from excessive workloads, post-pandemic economic uncertainty, and limited psychosocial support. These conditions have contributed to decreased motivation and work performance. The partner-related problems identified included low levels of understanding of stress management and the absence of systematic strategies to strengthen worker resilience. The objective of this program was to enhance mental health literacy, improve stress management skills, and foster a more adaptive and supportive work culture among tourism workers. The activity was conducted in Sanur, Denpasar, in July 2025. Participants consisted of 34 tourism workers, while the implementation team comprised five lecturers and students from Universitas Pendidikan Nasional. The program employed participatory training methods, group discussions, relaxation and mindfulness practice sessions, as well as pre-test and post-test assessments. The results demonstrated an increase in participants’ knowledge of stress management, improved coping skills, more positive attitudes toward stress, and enhanced work motivation. Evaluation findings also indicated improved social interaction among participants and increased institutional support to sustain the program. In conclusion, this structured yet simple intervention effectively addressed the partners’ needs, and it is recommended that future initiatives include advanced training and the establishment of workplace support groups to ensure long-term impact and sustainability.
Pengaruh Word of Mouth (WOM) , Harga dan Lokasi Usaha terhadap Keputusan Wisatawan untuk Menginap di Grahita Suite Sanur I Made Andika Naraditha; Anak Agung Istri Agung Maheswari; Putu Ratna Juwita Sari; Kadek Adyatna Wedananta
AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Vol. 6 No. 2 (2026): AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis
Publisher : Perhimpunan Sarjana Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/jmeb.v6i2.1887

Abstract

The rapid growth of tourism accommodation in Sanur has intensified competition among hotels, requiring managers to understand the key factors influencing tourists’ staying decisions. This study addresses the limited empirical evidence examining the combined role of Word of Mouth (WOM), price, and location in shaping accommodation choices, particularly for mid-scale hotels. The purpose of this research is to analyze the effects of WOM, price, and business location on tourists’ decisions to stay at Grahita Suite Sanur. A quantitative approach was employed using a survey method involving 108 tourists selected through accidental sampling. Data were collected through structured questionnaires and analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. The results indicate that WOM, price, and location each have a positive and significant effect on tourists’ staying decisions. Simultaneously, these variables demonstrate a strong explanatory power in predicting accommodation choice. The findings highlight that credible recommendations, perceived price fairness, and strategic location are critical determinants of tourists’ decisions to stay. This study contributes to consumer behavior literature in tourism and provides practical insights for hotel managers in developing effective marketing strategies.
Co-Authors Anak Agung Istri Agung Maheswari I Made Augie Putra Budiartha I Wayan Adis Hordinata Ida Bagus Ary Indra Dhuaja Kadek Adyatna Wedananta Putu Ratna Juwita Sari