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All Journal Jurnal Antropologi: Isu-Isu Sosial budaya Ganaya: Jurnal Ilmu Sosial dan Humaniora International Journal of Applied Sciences in Tourism and Events EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Ilmiah Manajemen dan Bisnis Jurnal Ilmiah Edunomika (JIE) Jurnal Ilmiah Hospitality Management Journal of Digital Media Communication

Putu Ratna Juwita Sari

Universitas Pendidikan Nasional

Author-ID : 3392844

Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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CLUSTERING RATA-RATA TINGKAT SPENDING MONEY BERDASARKAN PROFIL GEOGRAFIS DAN PREFERENSI KONSUMSI WISATAWAN MANCANEGARA DI KOTA DENPASAR I Made Sindhu Yoga; Putu Ratna Juwita Sari; Ni Nyoman Sri Wisudawati
Jurnal Ilmiah Manajemen & Bisnis Vol 3 No 1 (2018): Jurnal Ilmiah Manajemen dan Bisnis
Publisher : Universitas Pendidikan Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (306.943 KB)

Clustering Rata-rata Tingkat Spending Money Berdasarkan Profil Geografis dan Preferensi Konsumsi Wisatawan Mancanegara di Kota Denpasar. Tujuan dari penelitian ini adalah untuk menganalisa potensi tingkat pengeluaran wisatawan (spending money) dari sisi profil geografis asal wisatawan serta preferensi konsumsi yang mereka lakukan berdasarkan lima kategori pengeluaran. Sejauh ini, mayoritas penelitian mengkaji tingkat pengeluaran wisatawan sebagai variabel yang dipengaruhi oleh durasi lama tinggal wisatawan (length of stay) dan juga beberapa faktor terkait demografis, seperti gender, umur, tingkat pendidikan, dan juga faktor-faktor sosio-demografis. Memperhitungkan bahwa industri pariwisata merupakan industri penyokong utama di Kota Denpasar sehingga dibutuhkan sudut pandang yang tidak hanya secara kuantitatif seperti durasi lama tinggal, namun juga pendekatan kualitatif untuk mengetahui secara mendalam kesediaan wisatawan mancanegara untuk melakukan pembelanjaan berdasarkan karakter mereka dengan membedah segmentasi secara geografis dan perilaku. Ketatnya persaingan antar destinasi wisata menyebabkan pelaku usaha pada industri pariwisata di Kota Denpasar harus lebih cermat untuk menganalisa segmen wisatawan yang menjadi konsumen potensial. Karakter yang berbeda-beda antar negara mempengaruhi rata-rata tingkat pengeluaran yang mereka lakukan untuk setiap kategori jenis konsumsi. Mengetahui karakter wisatawan asing diharapkan akan menjadi sebuah strategi yang lebih efektif dalam menyasar wisatawan potensial dengan lebih optimal. Sepuluh peringkat teratas asal negara wisatawan asing menjadi acuan pemilihan sampel informan untuk mengetahui profil mereka secara lebih mendalam dan preferensi konsumsi yang mereka lakukan selama menikmati waktu liburan di Kota Denpasar.Kata kunci: Tingkat pengeluaran wisatawan, profil geografis, preferensi konsumsi, wisatawan mancanegara

Perilaku Pembelian Kosmetik Secara Online Selama Pandemi Ni Made Dhian Rani Yulianti; Putu Nita Oktaviani; I Made Sindhu Yoga; Ni Nyoman Sri Wisudawati; Putu Ratna Juwita Sari
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 4 No 2 (2021)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v4i2.1361

During the Covid-19 pandemic, consumers mostly do facial and body care at home, and online transactions are no exception. Cosmetic products are risky products if we do not try them first because of differences in skin type or face shape. Yet, why are Millennial Generation women confident about buying them online? The purpose of this study was to confirm whether the factors of merchandise, price, trust and online purchasing experience were the factors that consumers consider to buy cosmetic products online. Data that has been obtained by distributing questionnaires to 100 respondents by purposive sampling were analyzed using factor analysis techniques with the help of SPSS for Windows version 24 software. The results of data analysis only formed two factors from the four suspected factors. The first factor was called the Online Shopping Motivation factor which consists of 12 indicators and the second factor was called the trust factor which consists of seven indicators.

PROMOTING BULELENG TOURISM THROUGH LOVINA FESTIVAL Putu Ratna Juwita Sari
Jurnal Internasional Ilmu Pengetahuan Terapan bidang Pariwisata dan Events Vol 1 No 2 (2017): December 2017
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat (P3M) Politeknik Negeri Bali

Tourism in the district of Buleleng, North Bali, is in a process of development so that it is expected to be able produce products of tourism as rapidly developing as the South Bali. The government of Buleleng district has launched an intensive campaign with an aim to develop object of tourism and also holding festivals expected to be able to attract tourist to come. One of the festival is the Lovina Festival which aims to promote the tourism of Buleleng District to improve the economy of Buleleng citizen and increasing the locally-generated revenue. The objective of this research is to learn the precise and effective promotion to implement to attract the interest of tourist to spend their vacation in Buleleng regency especially on the Lovina region. The research method which will be used in this research is the method of qualitative using data gathering technique, observation, interviews and documentation. The result of this research shows the inadequacy of promotional media in use, which resulted in less enthusiasm from visiting tourists.

THE DEVELOPMENT OF ATTRACTION POTENCY TO IMPROVE THE QUALITY OF DENPASAR CITY TOURISM Ni Nyoman Sri Wisudawati; Putu Ratna Juwita Sari; I Made Sindhu Yoga; I Made Mastianta Nadera
Jurnal Internasional Ilmu Pengetahuan Terapan bidang Pariwisata dan Events Vol 4 No 1 (2020): June 2020
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat (P3M) Politeknik Negeri Bali

Purpose: The purpose of this study is identifying and mapping to select pre-existing potential and the management of tourist attraction which have been developed both from attraction and supporting facility on all tourist attraction in Denpasar city. Research methods: This research used qualitative method with technique of participant observation collecting data, comprehensive interviews and documentation. Results and discussions: The results of this research are recommendation of tourist destinations equally considered for development using Integrated Model of the destination competitiveness model created by Dwyer and Kim (2003). The final results of development strategies are based on the analysis of SWOT. Conclusion: In order to be able to focus on the competitiveness of a destination, a macro business perspective is required for the entire tourism industry, meaning that all stakeholders should work with each other by focusing on the common benefits of destination rather than on opportunistic objectives

PENGARUH FAKTOR-FAKTOR AFEKTIF TERHADAP KEBERHASILAN BELAJAR ENGLISH FOR MANAGEMENT (ENGLISH FOR SPECIFIC PURPOSES) DALAM ERA DISRUPSI Ida Nyoman Basmantra; Putu Ratna Juwita Sari
Jurnal Ilmiah Hospitality Management Vol 10 No 1 (2019)
Publisher : Institut Pariwisata dan Bisnis Internasional

The study aimed at investigating the level of some affective factors which influenced the English for Management Learning Achievement; and uncovering how, psychologically, those factors were felt by the students. The study had been carried out in three steps; first, theoretical and empirical study on affective factors yielded in six factors; second, data collection on those factors through questionnaires, and third, focused group discussion (FGD). The study applied mixed methods of data collection and analysis. Quantitative method using t test was applied to determine the level of determination of the six affective factors upon above average and low average students, respectively. Qualitative method was applied through FGD and descriptive analysis. The results of the anÃ¡lisis show that the level of anxiety and learned helplessness of the above average students is lower than of the below average ones; while the level of self efficacy, locus of control, interest, dan integrativeness of the above average students is higher than of the below average ones. For the above average students, low level of anxiety and learned helplessness supports learning, and high level of self-efficacy, locus of control, interest, dan integrativeness is a bid modality for their success. The below average students, however, tend to be stucked by high level of anxiety and learned helplessness which hinders their learning.

The "Melukat" Tradition As Millennial Religious Tourism In Badung, Bali Putu Ratna Juwita Sari; Ni Nyoman Sri Wisudawati; Ni Made Dhian Rani Yulianti
Jurnal Antropologi: Isu-Isu Sosial Budaya Vol 24, No 2 (2022): (December)
Publisher : Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jantro.v24.n2.p241-248.2022

One of the religious tourisms known as melukat in Bali is a form of spiritual tourism that initially aims to gain peace of mind and draw closer to God Almighty. The increasing number of tourists who are interested in melukat lately is due to various other motivations such as getting recognition from others. Social media is one form of communication media used by the millennial generation to find information about the purpose of melukat which is currently viral. The aim of this study was to determine the motivation of the millennial generation to do this religious travelling and to find out whether the Fear of Missing Out (FoMO) phenomenon is one of the causes of the millennial generation to carry out this activity. The research method used in this research was qualitative. It was conducted using primary data and the data collection through observation and interviews with the local guide, tourists, and the priest at the location of melukat.The findings of the study indicate that the motivation for traveling by most of the millennial tourits is to follow the trend that is currently popular on their social media and their fear of not being able to match the community. Based on this phenomenon, it is essential to prepare an attractive and advantageous tourism

Pengaruh Brand Ambassador K-Artist Dan Harga Terhadap Impulse Buying Produk Mie Lemonilo Nyoman Sri Manik Parasari; Nuning Indah Pratiwi; Putu Ratna Juwita Sari; Ni Putu Swari Febrianti
Eqien - Jurnal Ekonomi dan Bisnis Vol 12 No 03 (2023): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v12i03.1470

The development of Korean Wave in Indonesia has encouraged many Indonesian brands to partner with K-Artist as brand ambassador for their products, one of which is Mie Lemonilo. K-Artist fans are known for their loyalty. This can be seen from the selling out of Mie Lemonilo products within few hours of the product launch in several Indonesian e-commerce. This study aims to determine influence of brand ambassadors and prices partially and simultaneously on impulse buying Mie Lemonilo. The data collection technique used was questionnaire. The sample was 100 respondents. Data analysis technique used is Classical Assumption Test, Multiple Linear Regression Analysis, Coefficient Determination Test, F test and t test. From the research results itâ€™s known brand ambassadors have significant positive effect on impulse buying, prices have significant positive effect on impulse buying, simultaneously brand ambassadors and prices have significant effect on impulse buying. The magnitude of the influence of the independent variables on impulse buying is 52.7%. Suggestions that can be given are Lemonilo expected use brand ambassadors in promotions, work with well-known artists, have good image and ability to influence consumers Keywords: : Brand Ambassador, Price, Impulse Buying, Korean Wave

Mapping The Potential Creative Tourism Based Community to Build Creative Experience in Gianyar Regency Ni Nyoman Sri Wisudawati; Putu Ratna Juwita Sari; Ni Wayan Widhiasthini
Jurnal Antropologi: Isu-Isu Sosial Budaya Vol 25, No 2 (2023): December
Publisher : Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/jantro.v25.n2.p252-257.2023

Gianyar regency has a diverse culture and crafts as one of authentic tourism attraction. This study aims to map the creative tourism potential in accordance with the distinction of the artisan village in Gianyar regency. This study solely examined the tourism potential of 14 creative village that had been identified by the government tourism office have creative potential to support promote Gianyar district as a World Craft City in 2023. In this study, a qualitative approach, checklist of observations was also made in each creative village along with interviews with informants from the Gianyar Regency Tourism Office and village head. Each village’s uniqueness and characteristics can be displayed by the development of creative ideas in packaging tourism potential as attractiveness and also other potential to support the main characteristic of the village to create branding of each village. Gianyar needs to market its tourist villages because the tourism potential of many of the villages is essentially comparable, so branding is necessary to each village to create their own identity and have competitiveness. Mapping of natural, cultural and arts made possibilities can be used to ascertain a village’s identity. Based on finding from 14 creative villages in Gianyar regency, it is possible to focus on expanding tourism potential in general while also creating creative tourism such as: Development of a Creative Tourism Village based on the crafts Industry, Development of Gastronomy-based Creative Tourism Villages, Development of a creative tourism village based on performing arts, Development of Nature-based Creative Tourism Villages.

THE MEANING OF THE LYRICS OF THE SONG "YANG TERLUPAKAN" BY IWAN FALS IN THE SEMIOTICS OF FERDINAND DE SAUSSURE Nuning Indah Pratiwi; Putu Ratna Juwita Sari; Putu Suparna; Dio Komang Ajisaka
Journal of Digital Media Communication Vol 2, No 2 (2023)
Publisher : Universitas Gunadarma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35760/dimedcom.2023.v2i2.10335

Music is a way to convey messages or communicate using sound to people in different ways. Through music, musicians want to convey messages, explain, entertain others, and use lyrics as a means for the writer to express what they want. Lyrics have a message in the form of words or sentences used to create particular imaginations or conditions in the listener. Songs are also often used as a place to sympathize with the reality of what is happening or imaginative stories. One of the most famous musicians in Indonesia is Iwan Fals. He is a singer and songwriter with pop, rock, country, and folk-pop music styles. Amid the development of the Indonesian music industry, through his songs, Iwan Fals raises social issues in Indonesian life and global life from the late 1970s to the present. Iwan Fals tries to penetrate the boundaries of conventional realism by looking for aspects of reality that have never been shown before. Apart from the character of Iwan Fals' songs, which deal with many social phenomena, he also writes songs with romantic or love nuances where each part of the lyrics has a deep meaning, for example, the song "Yang Terlupakan." "Yang Terlupakan" was rated by Rolling Stone Indonesia magazine as the 42nd best Indonesian song out of 150 best Indonesian songs. "Yang Terlupakan" by Iwan Fals has a profound and robust message about regret for one's past and reality. To analyze the meaning of Iwan Fals' song "Yang Terlupakan," the author uses the semiotic theory of Ferdinand De Saussure. Semiotics, according to Saussure, is the study of signs in social life, including what these signs are and what laws govern the formation of signs.

PENGARUH TINGKAT PENDIDIKAN, KOMPETENSI DAN DISIPLIN KERJA TERHADAP KINERJA KARYAWAN DI PRAMANA WATU KURUNG RESORT UBUD Putu Ratna Juwita Sari; Ni Putu Diah Ratnawati
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.12301

The level of education possessed by employees would be increased or decreased the work performance. Other factors that have influenced employee performance apart from educational background are the competencies obtained by employees and also the discipline that is very necessary in tourism. This research aims to investigated the effects of education level, competency, and work discipline on employee performance at Pramana Watu Kurung Resort Ubud. Specifically, the research will concentrate on identifying the effects of education level, competency, and work discipline. worker. The population consisted of 50 sampling, representing the entire workforce at Pramana Watu Kurung. The validity and reliability tests used on this research are multiple linear regression analysis, classical assumptions, F and t tests, and the coefficient of determination test are among the analyses employed in this study. The study's findings demonstrate that Pramana Watu Kurung employees perform better when they have a higher degree of education, competency, and work discipline all at once. At Pramana Watu Kurung Resort, employee performance is significantly positively impacted by education level. The Pramana Watu Kurung Resort finds that employee performance is significantly improved by competence. At Pramana Watu Kurung Resort, work discipline also significantly improves employee performance.

Co-Authors Dio Komang Ajisaka I Made Mastianta Nadera I Made Sindhu Yoga Ida Nyoman Basmantra Ni Made Dhian Rani Yulianti Ni Nyoman Sri Wisudawati Ni Putu Diah Ratnawati Ni Putu Swari Febrianti Ni Wayan Widhiasthini Nuning Indah Pratiwi Parasari, Nyoman Sri Manik Putu Nita Oktaviani putu suparna, putu

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