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All Journal Indonesian Journal of Business Analytics (IJBA) INJURITY: Journal of Interdisciplinary Studies
I Gusti Ngurah Jaya Agung Widagda
Universitas Udayana
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Public Health Social Sciences

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The Role Of Brand Love And Wom In Mediating The Influence Of Brand Experience On Repurchase Intention Tita Lattifia; I Gusti Ngurah Jaya Agung Widagda; I Gusti Ayu Ketut Giantari; Ni Ketut Seminari
Interdiciplinary Journal and Hummanity (INJURITY) Vol. 4 No. 7 (2025): INJURITY: Journal of Interdisciplinary Studies
Publisher : Pusat Publikasi Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58631/injurity.v2i3.1460

Abstract

The research adopts the Stimulus-Organism-Response (SOR) theory as the grand framework to explain the relationships between the studied variables. The study was conducted on Larissa skincare customers in Denpasar using a quantitative approach with a survey method involving 145 respondents who are active customers and meet the criteria of making at least two repeat purchases in the past six months. The sample size was determined using the Slovin formula, and the sampling technique employed was simple random sampling. Data were analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method. The results show that brand experience does not have a significant direct effect on repurchase intention, but it has a significant positive effect on both brand love and word of mouth. Furthermore, both brand love and word of mouth have a significant positive influence on repurchase intention. These findings indicate that the effect of brand experience on repurchase intention is indirect and fully mediated by brand love and word of mouth. This study is expected to contribute theoretically to the development of the Stimulus-Organism-Response (SOR) framework, particularly in the context of forming repurchase intention through consumers' psychological mechanisms. In practical terms, the findings also offer valuable insights for companies to formulate more targeted marketing strategies. By strategically managing brand experience, strengthening emotional attachment through brand love, and encouraging positive consumer communication via word of mouth, companies can enhance customer loyalty and promote sustainable repurchase behavior.
The Role of Trust in Mediating the Effects of Perceived Usefulness and Perceived Ease of Use on Customer Loyalty among QRIS Users in Denpasar I Gusti Bagus Krisna Saputra; I Gusti Ayu Ketut Giantari; Ni Wayan Ekawati; I Gusti Ngurah Jaya Agung Widagda
Indonesian Journal of Business Analytics Vol. 6 No. 2 (2026): April 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v6i2.16383

Abstract

The purpose of this study is to examine how trust influences customer loyalty among Denpasar City QRIS users in relation to perceived usefulness and perceived ease of use. The study used a quantitative methodology, and 120 QRIS users who were chosen by purposive sampling were given questionnaires to complete. Partial Least Squares Structural Equation Modelling (PLS-SEM) was used to analyse the data in order to look at direct and mediating correlations between variables. The results show that customer loyalty is positively and significantly impacted by perceived usefulness, but not by perceived simplicity of use. Customer loyalty is greatly impacted by trust, which is heavily influenced by perceived utility and perceived simplicity of use. Additionally, mediation analysis reveals that trust fully mediates the association between perceived ease of use and customer loyalty and somewhat mediates the relationship between perceived usefulness and customer loyalty.
Co-Authors I Gusti Ayu Ketut Giantari I Gusti Bagus Krisna Saputra Ni Ketut Seminari Ni Wayan Ekawati Tita Lattifia