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This Author published in this journals
All Journal International Journal of Business, Technology, and Organizational Behavior (IJBTOB) Eduvest - Journal of Universal Studies
Prasetyo Hadi
Universitas Pembangunan Nasional Veteran Jakarta, Indonesia
Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Health Professions Industrial & Manufacturing Engineering Library & Information Science Neuroscience Social Sciences

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Consumer Confusion Shopping in E-Commerce Athallah Safir Manaf; Prasetyo Hadi
Eduvest - Journal of Universal Studies Vol. 5 No. 6 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i6.51388

Abstract

The growth of the digital trading industry in Indonesia is rapid and strategically significant for the economy. However, this growth also presents challenges, specifically consumer confusion when shopping online. This study aims to identify factors causing consumer confusion, determine the most dominant factor, and formulate strategies to mitigate this confusion. The main factors identified are excessive product choices, product similarities, and ambiguous or overwhelming information. Such confusion negatively affects consumer trust and satisfaction, influencing their purchasing decisions. Strategies proposed to reduce confusion include clarifying product information, simplifying choices, and enhancing communication between sellers and buyers. These findings offer practical benefits for digital businesses aiming to improve service quality and consumer shopping experiences.
Garnier Cosmetic Product Purchase Decision Analysis Muhamad Fizky Yusuf; Prasetyo Hadi; Alfatih S. Manggabarani
International Journal of Business, Technology and Organizational Behavior (IJBTOB) Vol. 2 No. 5 (2022): International Journal of Business, Technology, and Organizational Behavior (IJB
Publisher : Garuda Prestasi Nusantara Consulting

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52218/ijbtob.v2i5.224

Abstract

Developments in the business world cannot be denied, one of which is the development in the cosmetic sector, this is marked by the emergence of many brands and types of cosmetic products that make consumers have to think about making purchasing decisions. Garnier is one of the cosmetic brands in Indonesia, especially Jakarta. The purpose of this study was to determine whether purchasing decisions for Garnier cosmetic products were influenced by trust, country of origin and product quality. This research is a quantitative research using Partial Least Square (PLS) software. The sample in this study were 120 respondents spread across the Jakarta area. The results of this study indicate that country of origin has no effect on purchasing decisions, product quality affects purchasing decisions, country of origin affects purchasing decisions through trust, product quality affects purchasing decisions through trust and trust affects purchasing decisions. Keywords : country of origin, product quality, trust, purchasing decisions
Co-Authors Alfatih S. Manggabarani Athallah Safir Manaf Muhamad Fizky Yusuf