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Sustainable Tourism Development in Nusa Penida: Inclusive, Digital, and Sustainable Strategies Putu Surya Laksana Rahjasa; Made Darmiati; Made Artajaya; I Gede Ngurah Primanda S Rahadiarta; Ni Putu Evi Wijayanti; Putu Ayu Aryasih
Eduvest - Journal of Universal Studies Vol. 5 No. 12 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i12.52221

Abstract

This study analyses the potential, challenges, and strategies for sustainable tourism development in Nusa Penida through a SWOT approach supported by field observations and semi-structured interviews. This study uses a descriptive qualitative method with data collected from field practice activities of students of the Travel and Tourism Business Study Program, Bali Tourism Polytechnic, in June 2025. The SWOT analysis was formulated into an IFAS and EFAS matrix, and validated by triangulation using literature and reports from relevant agencies. The results show that Nusa Penida has key strengths in the form of iconic natural beauty and strong local cultural potential, but faces serious challenges such as limited infrastructure, minimal public facilities, limited human resource capacity, and pressure on the environment. The IFAS and EFAS results place Nusa Penida in the aggressive quadrant, indicating the need to leverage internal strengths to capture significant external opportunities. Recommended development strategies include strengthening infrastructure and safety, digitizing tourism services, developing inclusive tourism packages, increasing local human resource capacity, and community-based environmental conservation. With a collaborative and sustainable approach, Nusa Penida has the potential to become a leading tourist destination that is resilient, inclusive, and adaptive to the dynamics of global tourism.
IMPLEMENTASI BUDAYA PELAYANAN PUBLIK PADA LAYANAN PASPOR BAGI WISATAWAN DI KANTOR IMIGRASI NGURAH RAI Tania Audrey Sujanto; Made Artajaya; Putu Surya Laksana Rahjasa
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 9 No. 2 (2026): Jurnal Manajemen Perhotelan dan Pariwisata (IN PRESS)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v9i2.117724

Abstract

Quality public service is a key factor in improving satisfaction, including for tourists arranging their passports. This study analyses the implementation of public service culture in passport services for domestic tourists at the Ngurah Rai Class I Special Immigration Office. A descriptive qualitative method with a single-case design was applied, involving 15 purposively selected informants consisting of 4 officers and 11 tourist applicants. Data were gathered through observation, in-depth interviews, and documentation, then analysed through reduction, display, and conclusion drawing, and validated through triangulation. The findings reveal an uneven pattern: system-backed values of responsibility and equality have become institutionalised, whereas professionalism, friendliness, and transparency, which depend on personal interaction, remain inconsistent, especially at peak hours. The study frames passport processing as part of the tourist's pre-travel experience, so that the service culture of immigration offices helps shape the first impression of the journey.