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This Author published in this journals
All Journal LACULTOUR: Journal of Language and Cultural Tourism International Journal of Applied Research in Tourism and Hospitality JECOM
Putu Surya Laksana Rahjasa
Politeknik Pariwisata Bali
Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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The Effect of Promotion and E-WOM on Tourists’ Intention to Visit Denpasar: Destination Image as a Mediating Variable Putu Surya Laksana Rahjasa; I Putu Utama; Luh Yusni Wiarti
International Journal of Applied Research in Tourism and Hospitality Vol. 1 No. 1 (2022): International Journal of Applied Research in Tourism and Hospitality
Publisher : Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (997.557 KB) | DOI: 10.52352/jarthy.v1i1.735

Abstract

This study aimed to investigate the effect of promotion and E-WOM on tourists’ intention to visit Denpasar and how the destination image as a mediating variable to increase the intention. Data were collected using a questionnaire to 104 respondents of foreign tourists who were in the province of Bali except for tourists who were in the city of Denpasar. The data were analysed using the Structure Equation Model (SEM) AMOS version 23. The results showed that, destination image had a significant effect on tourists' intention to visit. Promotion had no significant effect on intention to visit. E-WOM has no significant effect on intention to visit because. However, Promotion has a significant effect on visit intention through destination image with a Sobel test value of 3.214 as well as E-WOM has a significant effect on intention to visit through destination image with a Sobel test value of 2.840. It can be concluded that promotion and E-WOM are able to create a destination image, it will increase the Visiting Intention of tourists to Denpasar City.
Generation Z Travel Planning: Analysis of Tourist Preferences in Adventure Tourism in Bali Province Putu Surya Laksana Rahjasa; Ni Luh Putu Pradiayu Aspariyanthi; I Gede Ngurah Primansa S Rahadiarta
LACULTOUR: Journal of Language and Cultural Tourism Vol. 2 No. 1 (2023): LACULTOUR: Journal of Language and Cultural Tourism
Publisher : Unit Pelayanan Bahasa & Pusat Penelitian dan Pengabdian Masyarakat Poltekpar Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/lacultour.v2i1.1133

Abstract

This study aims to analyze the travel preferences of generation Z in adventure tourism in Bali Province. Generation Z, which is a group born between 1995 to 2010, has unique travel preferences and is influenced by certain factors. This study uses survey methods and primary data collection from generation Z respondents who have visited Bali Province for adventure tourism purposes. The data collected includes travelers’ preferences regarding travel destinations, types of adventure activities of interest, desired comfort levels, sustainability priorities, and preferences for unique experiences. Data analysis was conducted using Preference Analysis and factor analysis techniques to identify patterns of traveler preferences. The results of this study show that generation Z tends to choose adventure tourism destinations that offer unique and memorable experiences. The results of this study provide valuable insights for tourism and destination managers in Bali Province. With a better understanding of generation Z's preferences, they can craft travel programs that better suit the needs and desires of this target market. This is expected to increase the attractiveness of Bali destinations as adventure tourism destinations for generation Z.
Pengaruh Motivasi Kerja Terhadap Kinerja Karyawan di Perusahaan Jasa Event CV. Kopi Panas Production Bali Putu Surya Laksana Rahjasa
Journal of Event and Convention Management Vol. 1 No. 1 (2022): Journal of Event and Convention Management 
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jecom.v1i1.776

Abstract

This research aims to analyze the effect of work motivation on employee performance at service companies' event CV. Kopi Panas Production Bali. The research used a sampling technique saturated to give equal opportunity to each population selected to be a member of the sample, that is 15 respondents who are an employee of CV. Kopi Panas Production Bali. The data were collected using a questionnaire, with validity test, reliability, simple linear regression, coefficient of determination analysis, and t-test with the help of SPSS program version 23. Then obtained the results show that the test device used is valid and reliable, the analysis results show the influence of a strong relationship and positive, and the result analysis shows a strong and positive relationship and significance between employee work motivation to employee performance equal to 74,4%.  
Co-Authors I Gede Ngurah Primanda S Rahadiarta I Putu Utama Luh Yusni Wiarti Ni Luh Putu Pradiayu Aspariyanthi