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All Journal Jurnal Ilmu Manajemen Terapan (JIMT) Journal of Management and Entrepreneurship Research Jurnal Pengabdian Multidisiplin Eduvest - Journal of Universal Studies
Ahmad Ikhwan Setiawan
Universitas Sebelas Maret, Indonesia
Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Health Professions Neuroscience Public Health Social Sciences Other

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Identification of Determinant Factors In House Selection at PT Tiga Hasta Gemilang Thoriq Cholili; Ahmad Ikhwan Setiawan
Eduvest - Journal of Universal Studies Vol. 5 No. 10 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i10.52270

Abstract

The growth of urbanization and increasing housing demand require developers such as PT Tiga Hasta Gemilang to better understand consumer preferences. This study aims to identify the determining factors influencing consumer decisions in house selection, group these factors through factor analysis, and determine the dominant factor affecting purchase decisions. A quantitative survey approach was employed using structured questionnaires, with data analyzed through Exploratory Factor Analysis (EFA) involving KMO tests, Total Variance Explained, and Rotated Component Matrix. The findings reveal ten main factors influencing house selection: financial affordability, financing support, digitalization and promotion, property investment, location and accessibility, environment and public facilities, physical specifications, developer credibility, services and information, and socio-cultural aspects. The dominant factor is financial affordability, which contributes the largest variance. These results highlight that house purchase decisions are multidimensional, yet financial considerations remain the primary determinant. In conclusion, developers should focus on flexible financing schemes, legal transparency, construction quality, and interactive digital promotion strategies to strengthen consumer trust and market competitiveness.
Dari Gaya Tanggapan hingga Niat Membeli Kembali: Peran Akurasi Empati dan Kepuasan Pelanggan dalam Interaksi Chatbot Shopee Ahsan Barra Syarafa; Ahmad Ikhwan Setiawan
Jurnal Ilmu Manajemen Terapan Vol. 7 No. 4 (2026): Jurnal Ilmu Manajemen Terapan (Maret - April 2026)
Publisher : Dinasti Review Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jimt.v7i4.8006

Abstract

Artikel ini berjudul “From Response Style to Repurchase Intention: The Role of Empathic Accuracy and Customer Satisfaction in Shopee Chatbot Interactions.” Perkembangan layanan pelanggan berbasis kecerdasan buatan mendorong penggunaan chatbot sebagai titik kontak utama dalam interaksi pelanggan pada platform e-commerce; namun demikian, masih terdapat keluhan terkait ketepatan empati dan kualitas interaksi layanan digital. Penelitian ini bertujuan untuk menganalisis pengaruh gaya respon chatbot terhadap akurasi empati, kepuasan pelanggan, dan niat pembelian ulang pada pengguna Shopee di Indonesia sebagai objek penelitian. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Data dikumpulkan dari pengguna Shopee yang termasuk dalam Generasi Y dan Generasi Z, kemudian dianalisis menggunakan metode structural equation modeling berbasis varians. Hasil penelitian menunjukkan bahwa gaya respon chatbot berpengaruh positif terhadap akurasi empati dan kepuasan pelanggan. Akurasi empati berpengaruh positif terhadap kepuasan pelanggan, serta kepuasan pelanggan berpengaruh positif terhadap niat pembelian ulang. Selain itu, akurasi empati dan kepuasan pelanggan berperan sebagai variabel mediasi dalam hubungan antara gaya respon chatbot dan niat pembelian ulang. Temuan ini menegaskan pentingnya perancangan interaksi chatbot yang empatik untuk memperkuat keberlanjutan perilaku pembelian pelanggan pada platform e-commerce.
Measuring the Strength of Market Preference and Advocacy to Boost Sales in University-Incubated Startups Ahmad Ikhwan Setiawan; Evan Septhian Batista; Cheryl Marlitta Stefia
Journal of Management and Entrepreneurship Research Vol. 7 No. 1 (2026)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2026.3.07.1-92

Abstract

Objective: This study examines: (1) the influence of product attractiveness and digital promotion innovation on consumer preference; (2) the effect of consumer preference on digital advocacy leverage; and (3) the impact of consumer preference and digital advocacy leverage on marketing performance (sales growth) among university-incubated culinary startups in Indonesia. Research Design & Methods: A purposive sampling technique was applied, yielding 262 respondents. Data were analyzed using Structural Equation Modeling (SEM) with AMOS software. Findings: The results show that product attractiveness and digital promotion innovation significantly strengthen consumer preference. Consumer preference significantly influences both digital advocacy leverage and sales growth, confirming its central role within the Consumer 5A framework. Digital advocacy leverage also positively affects sales growth. However, digital promotion innovation does not directly influence digital advocacy leverage, indicating that advocacy arises from consumer preference and experience rather than promotional novelty alone. Implications & Recommendations: University-incubated culinary startups should: (i) prioritize sensory validation and consistent product and packaging quality to reinforce the Appeal → Preference pathway; (ii) align short-form, personalized, and influencer-supported digital content with the product’s value proposition; and (iii) implement post-advocacy conversion mechanisms—such as review prompts, referral programs, curated user-generated content, and seamless ordering links—to convert advocacy into measurable sales. Contribution & Value Added: This study demonstrates that consumer preference is the key bridge linking product attractiveness and digital promotion to e-advocacy and sales performance, with digital promotion influencing advocacy only indirectly, offering actionable insights for incubator-based startup development.
Analyzing the Effect of Celebrity Endorsement on Purchase Intention: The Role of Attitude toward the Brand and Brand Congruity Budhi Haryanto; Nuning Kristiani; Ahmad Ikhwan Setiawan; Amina Sukma Dewi; Siti Khoiriyah; Haryanto Haryanto
Journal of Management and Entrepreneurship Research Vol. 6 No. 4 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2025.12.06.4-82

Abstract

Memviralkan Potensi Desa Melalui Website: Upaya membangun Sosial Budaya dan Ekonomi Desa Bagor, Sragen Ahmad Ikhwan Setiawan; Amina Sukma Dewi; Budhi Haryanto; Siti Khoiriyah; Haryanto Haryanto
Jurnal Pengabdian Multidisiplin Vol. 4 No. 3 (2024): Jurnal Pengabdian Multidisiplin
Publisher : Kuras Institute & Scidac Plus

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sebagai respon pentingnya pemasaran digital, berbagai potensi sumber daya Desa Bagor Kecamatan Miri, Kabupaten Sragen perlu dipromosikan melalui website. Oleh karena itu pembuatan website untuk Desa Bagor dilakukan oleh tim pengabdian masyarakat yang bernaung di bawah koordinasi Riset Group Pemasaran Keperilakuan, Fakultas Ekonomi dan Bisnis, Univesitas Sebelas Maret, Surakarta. Pembuatan website melalui tahapan PDCA (Plan, DO, Check, Action) sehingga diperoleh website desa wisata yang lengkap tapi ringkas dan informatif. Website desa Bagor yang diberi nama dewijaguar.com ini diharapkan mampu menjadi media komunikasi dan promosi sekaligus menarik perhatian investor lokal dan regional untuk memberikan kontribusi bagi pengembangan sosial, budaya dan ekonomi di Desa Bagor
Co-Authors Ahsan Barra Syarafa Amina Sukma Dewi Budhi Haryanto Cheryl Marlitta Stefia Evan Septhian Batista Haryanto Haryanto Nuning Kristiani, Nuning Siti Khoiriyah Thoriq Cholili