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All Journal Journal of Management and Entrepreneurship Research COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Pengabdian Multidisiplin
Haryanto Haryanto
Universitas Sebelas Maret, Indonesia
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Public Health Social Sciences Other

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Implementasi Talent Management Untuk Pemulihan UMKM Agustin Amborowati; Yeni Fajariyanti; Haryanto Haryanto; Agreianti Puspitasari
COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat Vol. 2 No. 5 (2022): COMSERVA : Jurnal Penelitian dan Pengabdian Masyarakat
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/comserva.v2i5.303

Abstract

The outbreak of the covid-19 virus has had a broad impact on the Soloraya economy. Not only slowing down, not even a few have to stop operating. The implementation of the National Economic Recovery (PEN) program launched by the government to help cooperatives and MSMEs affected by the Covid-19 pandemic continues. The absorption of PEN funds has reached IDR 87.083 trillion or 70.37% of the total budget allocation of IDR 123.46 trillion. The realization of Productive Presidential Assistance for Micro Enterprises (Banpres Produktif) has reached 100% realization with a budget value of Rp28.8 trillion. The realization of this assistance has moved 12 million micro business actors who have experienced difficulties due to Covid-19. Based on PEN budget absorption data, the Ministry of Cooperatives and Small and Medium Enterprises of the Republic of Indonesia (KEMENKOP) is optimistic that the contribution of MSME exports will increase during the Covid-19 pandemic. If in 2020 MSME exports were around 14.37% of total exports, in 2021 it is targeted to increase to 15.12%. KEMNKOP's optimism about the increase in export contribution must also be balanced with the ability of MSME human resources. There are 8 things that need to be considered in handling Talent Management in Indonesia, namely organizational strategy and talent definition, talent identification, training and empowerment, appreciation, involvement, retention and career path, total quality management, and technology. The integrated talent management system model consists of corporate strategy, business strategy, attracting, developing, retaining, and evaluation of effectiveness. Where all these activities are directly supported by talent mindset culture, management support, and adequate Human Resourcer Information System. The research flow begins with an exploratory process in determining independent variables and designing research instruments. This stage includes Focus Group Discussion (FGD), Indepth Interview. Furthermore, face validity and small-scale and large-scale instrument testing. In this study, researchers will describe the implementation of Talent Management in MSMEs in Surakarta City. The sample criteria are employees at MSMEs registered with the Office of Cooperatives and SMEs of the Surakarta City Government. In this study, literature data comes from books, journals, the internet, research results and other information deemed relevant to the research topic.
Analyzing the Effect of Celebrity Endorsement on Purchase Intention: The Role of Attitude toward the Brand and Brand Congruity Budhi Haryanto; Nuning Kristiani; Ahmad Ikhwan Setiawan; Amina Sukma Dewi; Siti Khoiriyah; Haryanto Haryanto
Journal of Management and Entrepreneurship Research Vol. 6 No. 4 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jmer.2025.12.06.4-82

Abstract

Memviralkan Potensi Desa Melalui Website: Upaya membangun Sosial Budaya dan Ekonomi Desa Bagor, Sragen Ahmad Ikhwan Setiawan; Amina Sukma Dewi; Budhi Haryanto; Siti Khoiriyah; Haryanto Haryanto
Jurnal Pengabdian Multidisiplin Vol. 4 No. 3 (2024): Jurnal Pengabdian Multidisiplin
Publisher : Kuras Institute & Scidac Plus

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Abstract

Sebagai respon pentingnya pemasaran digital, berbagai potensi sumber daya Desa Bagor Kecamatan Miri, Kabupaten Sragen perlu dipromosikan melalui website. Oleh karena itu pembuatan website untuk Desa Bagor dilakukan oleh tim pengabdian masyarakat yang bernaung di bawah koordinasi Riset Group Pemasaran Keperilakuan, Fakultas Ekonomi dan Bisnis, Univesitas Sebelas Maret, Surakarta. Pembuatan website melalui tahapan PDCA (Plan, DO, Check, Action) sehingga diperoleh website desa wisata yang lengkap tapi ringkas dan informatif. Website desa Bagor yang diberi nama dewijaguar.com ini diharapkan mampu menjadi media komunikasi dan promosi sekaligus menarik perhatian investor lokal dan regional untuk memberikan kontribusi bagi pengembangan sosial, budaya dan ekonomi di Desa Bagor
Co-Authors Agreianti Puspitasari Agustin Amborowati Ahmad Ikhwan Setiawan Amina Sukma Dewi Budhi Haryanto Nuning Kristiani, Nuning Siti Khoiriyah Yeni Fajariyanti