Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Agroteksos Jurnal Abdimas Terapan
Rena Yunita Rahman
Program Studi Agribisnis, Fakultas Pertanian, Universitas Jember, Jember, Jawa Timur, Indonesia
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Immunology & microbiology Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Edukasi Pemasaran Digital pada Badan Usaha Milik Desa (BUMDes) di Desa Balung Lor Kecamatan Balung Kabupaten Jember Ahmad Zainuddin; Illia Seldon Magfiroh; Intan Kartika Setyawati; Rena Yunita Rahman
Jurnal Abdimas Terapan Vol. 4 No. 2 (2025): JURNAL ABDIMAS TERAPAN (MEI)
Publisher : Program Vokasi Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56190/jat.v4i2.77

Abstract

Pemasaran beras BUMDes Trijaya di Desa Balung Lor masih terbatas. Produk hanya dipasarkan di wilayah sekitar Balung saja. Sistem pemasaran dilakukan dengan cara menitipkan barang dagangan beras di beberapa toko wilayah Balung. Hal ini menunjukkan bahwa pemasaran beras di Desa Balung Lor masih terbatas. Guna memperluas jangkauan pemasaran, tim pengabdian membuat program edukasi pemasaran digital dengan cara membuat website BUMDes. Tujuannya adalah untuk mengenalkan dan mendampingi pembuatan aplikasi pemasaran digital kepada pengurus. Metode pendekatan yang digunakan dalam kegiatan pendampingan desa yaitu sosialisasi, pelatihan, dan pendampingan membuat akun pemasaran digital serta website. Kegiatan ini telah mampu memperluas wilayah pemasaran produk, serta diharapkan dapat meningkatkan pendapatan BUMDes. Melalui program ini, BUMDes dapat dengan mudah melakukan pemasaran dan penjualan produk secara online, baik melalui website maupun marketplace. Penggunaan aplikasi pemasaran atau e-commerce oleh BUMDes memerlukan bimbingan dan monitoring hingga mereka mampu membuat website serta memasarkan produknya. Keberlanjutan program pelatihan pendampingan terkait manajemen keuangan BUMDes juga dibutuhkan, sehingga BUMDes dapat berkembang menjadi lebih baik.
INTEGRASI PASAR PRODUSEN DAN KONSUMEN DAGING AYAM BROILER DI INDONESIA Rudy Julianto; Ahmad Zainuddin; Titin Agustina; Rena Yunita Rahman; Tiffany Rahma Abdillah
AGROTEKSOS, Jurnal Ilmiah Ilmu Pertanian Vol 36 No 1 (2026): Jurnal Agroteksos April 2026
Publisher : Fakultas Pertanian Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/agroteksos.v36i1.1555

Abstract

Broiler chickens are a type of poultry that supports economic growth in Indonesia. This study has two main objectives: first, to determine whether the integration of the broiler chicken meat market between producer and consumer markets in Indonesia is strong or weak in the short and long term. Second, to determine the projected price of producers and consumers of broiler chicken meat in Indonesia from 2024 to 2026, whether it will increase or decrease. This study uses data on producer and consumer prices of broiler chicken meat in Indonesia obtained from secondary data from the Badan Pusat Statistik (BPS). The data were analyzed using the IMC (Index of Market Connection) (market integration) and Holt-Winters Exponential Smoothing (price projection). The results of market integration indicate that market integration between producer and consumer markets of broiler chicken meat in Indonesia in the short term (IMC = 6.162) and long term (b2 = 0.406) is weak. In the long term, an increase in consumer prices of Rp. 1 is only passed on to producer prices by Rp. 0.406. Forecasting results indicate that producer and consumer prices for broiler chicken meat in Indonesia will increase from 2024 to 2026. Public awareness of the PHIPS application is needed to ensure real-time data is accessible to all farmers, providing a benchmark for increasing bargaining power when selling their produce.
Co-Authors Ahmad Zainuddin Ahmad Zainuddin Illia Seldon Magfiroh Intan Kartika Setyawati Rudy Julianto Tiffany Rahma Abdillah Titin Agustina