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All Journal MAYARA: Jurnal Pengabdian Masyarakat Suluh Abdi: Jurnal Ilmiah Pengabdian Kepada Masyarakat
Salman Faris Insani
Fakultas Ekonomi, Universitas Veteran Bangun Nusantara
Religion Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Buket Berdaya : Inovasi Kewirausahaan Digital untuk Kemandirian Ekonomi Panti Asuhan Salman Faris Insani; Made Wedaswari; Giri Ayuni Sekar Tanjung; Anis Sri Hastuti; Ariyani Wahyu Wijayanti
Suluh Abdi: Jurnal Ilmiah Pengabdian Kepada Masyarakat Vol. 7 No. 2 (2025): Suluh Abdi
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM), Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/suluhabd.v7i2.904

Abstract

Program Buket Berdaya merupakan inisiatif pelatihan kewirausahaan digital yang ditujukan untuk meningkatkan kemandirian ekonomi penghuni LKSA Panti Asuhan Yatim Putri Aisyiyah Grogol. Kegiatan ini bertujuan membekali peserta dengan keterampilan pembuatan buket snack inovatif dan promosi digital menggunakan aplikasi Imooji. Metode pelaksanaan terdiri atas sosialisasi, edukasi teori produksi dan pemasaran, praktik pembuatan buket, serta pelatihan digital marketing. Evaluasi dilakukan melalui instrumen pre-test dan post-test dengan skala Likert untuk mengukur peningkatan pengetahuan dan keterampilan. Hasilnya menunjukkan peningkatan signifikan pada seluruh aspek evaluasi, yaitu manajemen produksi & pemasaran (50%), pembuatan buket inovatif (77%), dan digital marketing (102%). Program ini tidak hanya menghasilkan produk buket siap jual dan katalog digital, tetapi juga memperkuat kesiapan peserta dalam memulai usaha secara mandiri. Temuan ini menunjukkan bahwa pelatihan berbasis praktik dan teknologi digital berkontribusi positif terhadap pemberdayaan ekonomi kelompok rentan.
Penguatan Kapasitas Usaha KWT Jalak melalui Inovasi Bawang Putih Bubuk, Legalitas Produk, dan Pemasaran Digital Salman Faris Insani; Retno Widyastuti; Ariyani Wahyu Wijayanti Wijayanti; Azahery Insan Kamil; Ellsa Nur Fitrianingrum; Dita Mufit Datun
MAYARA: Jurnal Pengabdian Masyarakat Vol. 4 No. 3 (2026): September - Desember
Publisher : Yayasan Miftahul Ulum Sangatta Kutai Timur (KEP. MENKUMHAM RI No. AHU-0014779.AH.01.04.Tahun 2018) bekerjasama dengan Jurusan Tarbiyah STAI Sangatta Kab. Kutai Timur.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71382/mayara.jurn.peng.masy..v4i3.401

Abstract

The Jalak Women Farmers Group has business potential based on garlic commodities, yet most of its production is still sold as fresh produce. The group also faces limitations in product processing, business management and product legality, and digital marketing. This community engagement program aimed to improve members’ knowledge and skills through garlic powder innovation, strengthened business management and product legality, and digital marketing. The program involved 20 members of the Jalak Women Farmers Group in Wonogiri Regency and applied Participatory Action Research through planning, action, observation, and reflection. Activities included training, hands-on practice, technology application, and mentoring. Evaluation was conducted using pre-test and post-test assessments across three program areas. The average score increased from 2.20 to 4.08. Production scores increased from 2.41 to 4.21, business management and product legality from 2.14 to 4.03, and digital marketing from 2.03 to 4.01. The program developed garlic powder processing skills, more structured business management, progress toward product legality, and stronger digital marketing practices. The integration of these three areas supports the sustainable development of the Jalak Women Farmers Group’s business.
Co-Authors Anis Sri Hastuti Ariyani Wahyu Wijayanti Ariyani Wahyu Wijayanti Wijayanti Azahery Insan Kamil Dita Mufit Datun Ellsa Nur Fitrianingrum Giri Ayuni Sekar Tanjung Made Wedaswari Retno Widyastuti