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All Journal Jurnal Media Wahana Ekonomika EKONOMIS : Journal of Economics and Business Competitive Jurnal Akuntansi dan Keuangan Jurnal Ilmiah Ekonomi Global Masa Kini Jemasi Jurnal Ekonomi Manajemen dan Akuntansi Journal of Islamic Monetary Economics and Finance EAJ (ECONOMICS AND ACCOUNTING JOURNAL) Surplus: Jurnal Riset Mahasiswa Ekonomi, Manajemen, dan Akuntansi Jurnal Akuntansi, Manajemen dan Bisnis Digital Journal of Management, Economic, and Accounting Jurnal Serambi Ekonomi dan Bisnis
Ningsih, Endang Kusdiah
Fakultas Ekonomi Universitas IBA
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Journal : Journal of Islamic Monetary Economics and Finance

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CUSTOMER ATTITUDE AND INTENTION TOWARD SHARIA-COMPLIANT HOTELS Titin Vegirawati; Yusnaini Yusnaini; Endang Kusdiah Ningsih
Journal of Islamic Monetary Economics and Finance Vol 5 No 3 (2019)
Publisher : Bank Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21098/jimf.v5i3.1075

Abstract

The purpose of this study is to investigate the effect of customer’s attitudes on costumer intention towards sharia compliant hotel. This hotel arranged to serve customers creatively, based on sharia principles. The dimensions of the customer attitudes variable are customer attitudes of hotel operating, hotel design and hotel finance. This study applied convenience sampling to choose the members of samples. 183 hotel costumers were collected to be respondents. Data used is primary data. These data is collected by distributing questionnaires. This study applied partial least square to analyze data. Partial least square appropriate for small size sample. It also appropriate for communication and behavior research. The results of the study shows that customer attitudes of hotel operating, hotel design and hotel finance influenced customer intentions towards sharia compliant hotel positively and significantly. This moderate effect of customers attitude to their intention indicated that there are other factors that might affect customers intention such as price and hotel position.
Co-Authors Amrina Rahmawati Asma Mario Dini, Maya Dwi Eka Novianty Dwi Eka Novianty Dwi Eka Noviaty Harahap, Lily Rahmawati Johan, Bahdar Laren Utami masamah hamdan Naruliza, Esty Novianty, Dwi Eka Novianty, Dwi Eka Pandriadi Pandriadi Royani, Syara Syalbiah Sari, Annisa Julia Saskia Jamilah Khairany Sri Ermeila Tia Ardina Titin Vegirawati vegirawati, titin yenni lestari Yusnaini Yusnaini