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ANALISIS FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP PERILAKU KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR Ermeila, Sri
Jemasi: Jurnal Ekonomi Manajemen dan Akuntansi Vol 13 No 2 (2017): Jemasi
Publisher : Fakultas Ekonomi Universitas IBA

This study aims to determine the factors that affect consumer behavior onpurchasing decisions of motorcycle brand "Honda" in the city of Palembang. Along withthe development of the era and the increasing need for transfortasi tools bring fresh airfor automotive companies, especially motorcycle companies which are very much neededby many people in addition to affordable and easy to maintain. One brand that is liked bymost people is the Honda brand. The sample in this study amounted to 100 people takenfrom the respondents of motorcycle users of honda brand domiciled in the city ofPalembang by using purposive sampling technique. The method of analysis usingmultiple linear regression method. Consumer behavior factors both simultaneously andpartially affect the purchasing decision of honda motorcycle brand in Palembang city

ANALISIS FAKTOR-FAKTOR YANG BERPENGARUH TERHADAP PERILAKU KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR Ermeila, Sri
Jemasi: Jurnal Ekonomi Manajemen dan Akuntansi Vol 13 No 2 (2017): Jemasi: Jurnal Ekonomi Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas IBA

This study aims to determine the factors that affect consumer behavior onpurchasing decisions of motorcycle brand "Honda" in the city of Palembang. Along withthe development of the era and the increasing need for transfortasi tools bring fresh airfor automotive companies, especially motorcycle companies which are very much neededby many people in addition to affordable and easy to maintain. One brand that is liked bymost people is the Honda brand. The sample in this study amounted to 100 people takenfrom the respondents of motorcycle users of honda brand domiciled in the city ofPalembang by using purposive sampling technique. The method of analysis usingmultiple linear regression method. Consumer behavior factors both simultaneously andpartially affect the purchasing decision of honda motorcycle brand in Palembang city

PENGARUH PERTUMBUHAN EKONOMI TERHADAP DISPARITAS PEMBANGUNAN DI PROPINSI SUMATERA SELATAN Ningsih, Endang Kusdiah; Novianty, Dwi Eka; Ermeila, Sri
Jemasi: Jurnal Ekonomi Manajemen dan Akuntansi Vol 15 No 1 (2019): Jemasi: Jurnal Ekonomi Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas IBA

Economic growth of any counties had positive and negative impact. A positive impact is an increase in national income and negatif impact are inequility of personal income distribution and development disparities. Economic growth in province of South Sumatera also had that impact. The purposes of this research is to prove empirically relationship and patterns of linkages between economic growth and development disparities. The data that used is secondary data obtained from Central Statistic Agency in the form of economic growth rates, gross regional domestic product per capita and total population of the province of South Sumatera during the period 2010-2017. The analysis use with Williamson Index to measure development disparities and Pearson Correlation to find out the relationship between economic growth and development disparities and to prove Kuznets hypothesis. The result of this analysis are : (1)development disparities in the province of South Sumatera during the period 2010-2017 , including height indicated by the Williamson Index more than 0,5. (2) Pearson Correlation is -0,253 show that there is a negatif relationship between economic growth and development disparities and this proved that the Kuznets hypothesis (curve U-Reserved) also occur happen in this province. It means, that economic growth is inversely proportional to development disparities.(3) R Square is 0,064 , means the effect ofeconomic growth on development disparities is 6% and 94% influenced by other factors

PENGARUH BAURAN PEMASARAN JASA TERHADAP LOYALITAS NASABAH TABUNGAN Ermeila, Sri; Novianty, Dwi Eka; Harahap, Lily Rahmawati
Jemasi: Jurnal Ekonomi Manajemen dan Akuntansi Vol 8 No 2 (2012): Jemasi: Jurnal Ekonomi Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas IBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (262.287 KB)

This study aims to investigate the variables that affect the Service Marketing Mix customer loyalty Pesirahâ€™s saving. Pesirahâ€™s saving is one of SumselBabel Bankâ€™s product. The sample in this study consisted of 263 customers Pesirahâ€™s saving elected SumselBabel Bank Branch Kapten A.Rivai Palembang. Method of analysis using Multiple Regression Method. The results showed that the variables of the services marketing mix consist of Product, Price, Promoyion, Place, Human Resources, Process and Physical Facilities, partial and simultaneous effect customer loyalty. The biggest influence comes from the variable promotion of savings services, and the smallest impact from tariff savings.

Pengaruh Perkembangan Koperasi Terhadap Kemiskinan dan Pengangguran di Provinsi Sumatera Selatan 2006-2019 Hasan, Endang; Novianty, Dwi Eka; Ermeila, Sri
Jemasi: Jurnal Ekonomi Manajemen dan Akuntansi Vol 16 No 1 (2020): Jemasi: Jurnal Ekonomi Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas IBA

The implementation of cooperativeâ€™s function are reduce unemployment and alleviate poverty, in one condition, that the cooperative growing rapidly. Therefore, the main objective of this article is to know the effect of cooperatvie growth on poverty and unemployment ,in South Sumatera Province in term of 2006-2019. The analysis based on secondary data that obtained from Regional Bureau of Statistics. The result of the analysis are cooperative growth influence only 0,3% to poverty and, 1,6% to unemployment. In the other words, cooperative growth is not significant effect to poverty and unemployment. That is because coopertative inability to growth and most of the cooperative have many problems both internal and external.

HOWARE EMPLOYMENT AND INCOME INFLUENCE SOCIETY ATTITUDE TO PAY ZAKAT IN SOUTH SUMATERA WITH TAWHIDI PERSPECTIVE Lily Rahmawati Harahap; Dwi Eka Novianty; Sri Ermeila
EAJ (Economic and Accounting Journal) Vol 1, No 2 (2018): EAJ (Economic and Accounting Journal)
Publisher : S1 Accounting Department, Faculty of Economic, Universitas Pamulang.

The purpose of this article is to share about how important zakat fund which collected and distributed well, according to the rule based on Islam, in order to improve economic. The phenomena in South Sumatera shows unsycnchronized data between Gross Regional Domestic Product and poverty level. South Sumatera province is the top 11 rankings from34 provinces in Indonesia in terms of GRDP acquisition. But in reality, South Sumatera also the top 18 rankings from 34 provinces in Indonesia in terms of poverty level. This research will discuss the phenomena from society attitude with some factors that might influence, from the tawhidi perspective. Using primary data from 4 regencies and 1 city in South Sumatera and also supported by 2 factors (employment and income), thisresearch describe how are these 2 variables influence society attitude to pay zakat viewed from tawhidi perspective. The result of hypothesis test by using regression model shown that employment variable and income variable influence society attitude to pay zakat simultaneously and partially. With Tawhidi String Relation methode by induced these 2 variables with tetha (θ) will change the result in the good range.

DETERMINAN PERTUMBUHAN LABA PERUSAHAAN PERDAGANGAN ECERAN BERDASARKAN RASIO KEUANGAN DI BURSA EFEK INDONESIA Ninin Non Ayu Salmah; Sri Ermeila
JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA Vol 16, No 2 (2018): Jurnal Manajemen dan Bisnis Sriwijaya
Publisher : Program Studi Magister Manajemen FE Unsri

Tujuan penelitian - Tujuan penelitian ini adalah untuk mengetahui apakah rasio-rasio keuangan berpengaruh signifikan terhadap pertumbuhan laba perusahaan perdagangan eceran pada Bursa Efek Indonesia baik secara simultan maupun parsial.Desain penelitian – Populasi penelitian adalah perusahaan-perusahaan yang tergabung dalam Sektor Perdagangan Jasa dan Investasi Sub Sektor Perdagangan Eceran di Bursa Efek Indonesia. Teknik pengambilan sampel adalah purposive sampling. Jumlah sampel adalah 14 perusahaan dengan 52 data. Penelitian menggunakan data sekunder berupa laporan keuangan dari tahun 2014 sampai dengan 2017. Variabel penelitian terdiri dari pertumbuhan laba sebagai variabel terikat dan rasio keuangan sebagai variabel bebas, Variabel bebas terdiri dari current asset, debt to asset ratio, retun on asset dan total asset turnover. Teknik analisis data adalah statistik deskriptif, regresi linear berganda, koefisien korelasi, koefisien determinasi dan uji hipotesis dengan uji F dan uji t. Temuan – Penelitian ini menghasilkan 1)secara simultan, rasio-rasio keuangan yang terdiri dari current ratio, debt to asset ratio, return on asset dan total asset turnover berpengaruh signifikan terhadap pertumbuhan laba perusahaan perdagangan eceran pada Bursa Efek Indonesia 2)secara parsial, current ratio dan debt to asset ratio berpengaruh tidak signifikan terhadap pertumbuhan laba perusahaan perdagangan eceran pada Bursa Efek Indonesia 3)secara parsial, return on asset dan total asset turnover berpengaruh signifikan terhadap pertumbuhan laba perusahaan perdagangan eceran pada Bursa Efek Indonesia.Keterbatasan penelitian - Keterbatasan penelitian ini adalah periode pengamatan hanya 4 tahun sehingga menghasilkan keterbatasan jumlah sampel dan data observasi.Value – Penelitian ini memperkuat hasil-hasil penelitian sebelumnya dengan penggunaan variabel yang sama tetapi obyek dan periode pengamatan yang berbeda sehingga memperkaya pembahasan dengan topik yang sama.Keywords : pertumbuhan laba, current ratio, debt to asset ratio, return on asset, total asset turnover

Determinan Struktur Modal Perusahaan Subsektor Konstruksi Bangunan di Bursa Efek Indonesia Ninin Non Ayu Salmah; Sri Ermeila
Ekonomis: Journal of Economics and Business Vol 3, No 2 (2019): September
Publisher : Universitas Batanghari Jambi

The purpose of this research is to determine the effect of profitabity, asset structure and size on the capital structure of the Building Construction Sub-sector Company in the Indonesia Stock Exchange. This research is quantitative research Population are companies listed on the Building Construction Subsector on the Indonesia Stock Exchange, totaling 16 companies. The observation period is 2014 to 2018. The sample is determined based on non probability sampling with a purposive sampling technique. The total sample is 9 companies. The data used is secondary data. Data collection technique is documentation. Data analysis techniques are multiple linear regression with classical assumption, coefficient of determination and hypothesis test. The results of this research are simultaneously profitability, asset structure and size have a significant effect on capital structure, partially profitability has a negative and not significant effect on capital structure, partially the asset structure and size have positive and significant effect on capital structure, the regression equation is Y = -4,527-0,011X1 + 0.082X2 + 0.414X3 which shows profitability has a negative effect, asset structure and size has a positive effect, the coefficient of determination 34.3% which means the contribution of profitability, asset structure and size to capital structure is 38.8% while the remaining 61.2% is contributed by other variables not analyzed in this research.

PENGARUH DISIPLIN KERJA DAN KOMUNIKASI ORGANISASI TERHADAP KINERJA KARYAWAN PT.BLUE BIRD CABANG PALEMBANG Safitri Riski Choiron; Sri Ermeila; Asma Mario
Jemasi: Jurnal Ekonomi Manajemen dan Akuntansi Vol 18 No 1 (2022): JEMASI: Jurnal Ekonomi, Manajemen, dan Akuntansi
Publisher : Fakultas Ekonomi Universitas IBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35449/jemasi.v18i1.480

This study aims to prove the effect of work discipline and organizational communication on employee performance. This research was conducted at PT. Blue Bird Palembang Branch. The data used in this study are primary and secondary data obtained from questionnaires distributed to respondents. The data that was successfully collected were 61 respondents from 61 questionnaires that were distributed. The media used to analyze is by using SPSS for windows version 23. The test is carried out in several stages, namely validity and reliability tests, classical assumption tests and hypothesis testing. The results of this study indicate that the coefficient of determination (R2) is 0.951 or 95.1 % and the remaining 4.9% is influenced by other variables not analyzed in this study. So it can be concluded that work discipline and organizational communication have an effect on employee performance. The object that is taken in this research is PT. Blue Bird Palembang Branch. The data analyzed were work discipline and organizational communication on employee performance. The purpose of this research is to determine the performance of the employees of PT. Blue Bird Palembang Branch and how much influence the work discipline and organizational communication have on employee performance at PT. Blue Bird. The method of analysis used in this research is quantitative descriptive method and qualitative descriptive method.

Pengaruh Intellectual Capital Terhadap Kinerja Keuangan Perusahaan Manufaktur Yang Terdaftar Di Bei Periode Tahun 2016-2020 Hadli Hadli; Sri Ermeila; Asma Mario
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 1 (2023)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v11i1.3225

In the face of technological advancements and innovations as well as intense competition between companies, companies are encouraging companies to change their habits in managing their businesses, which were previously based on labor towards businesses with the main characteristics of science. The management of all company resources cannot be separated from the intervention of human resources in it. However, there are still many companies in Indonesia that have not managed Intellectual Capital optimally. The research was conducted to show the effect of Intellectual Capital on financial performance as measured by Return On Equity . The data that has been obtained is then processed by multiple linear regression analysis and tested on hypotheses between research variables, either partially or simultaneously in order to know the effect given. The data management used SPSS version 25. The results showed that simultaneously VACE, VAHC and STVA had a significant positive effect, but partially only the STVA variable had no effect on financial performance (ROE).

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