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All Journal Jurnal Pengabdian Masyarakat Multidisiplin Bima Journal : Business, Management and Accounting Journal
Laela Rahma Adila
Universitas Singaperbangsa Karawang
Aerospace Engineering Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Immunology & microbiology Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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PENINGKATAN PENJUALAN PRODUK BERBASIS PENDAMPINGAN PADA UMKM HAULA FROZEN FOOD DI DESA KEMIRI: ENHANCING PRODUCT SALES THROUGH MENTORSHIP AT HAULA FROZEN FOOD MSME IN KEMIRI VILLAGE Laela Rahma Adila; Rabhi Fathan Muhammad
Jurnal Pengabdian Masyarakat Multidisiplin Vol 8 No 2 (2025): Februari
Publisher : LPPM Universitas Abdurrab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36341/jpm.v8i2.5750

Abstract

The Haula Frozen Food MSME in Kemiri Village, Karawang Regency, faces challenges in digital marketing, resulting in limited market reach and low sales volume. To address this issue, a assistance program was implemented to enhance the effectiveness of marketing and sales through digital-based strategies.This assistance program employed the Participatory Action Research (PAR) method, actively involving MSME actors in every stage of planning and implementation. The program included the creation of visual identity elements such as logos, brochures, and banners to strengthen brand image, as well as the development of Standard Operating Procedures (SOP) for E-Commerce. Additionally, MSMEs were guided in optimizing the use of digital platforms such as WhatsApp Business, TikTok Shop, and Shopee as marketing and sales channels.The results showed a significant increase in revenue by 62.5%, sales volume by 68.18%, a wider market reach, and improved brand awareness among consumers. The intensive assistance process ensured that MSME actors could independently manage their digital marketing strategies, thereby increasing business competitiveness in the digital era and supporting sustainable business growth.
Effect Of Organizational Culture And Leadership On Student Association Member Loyalty At The Faculty Of Economics And Business UNSIKA Laela Rahma Adila; Cecep Hermana
BIMA Journal (Business, Management, & Accounting Journal) Vol. 7 No. 1 (2026)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.7.1.447-458

Abstract

Purpose: This research aims to analyze the effect of organizational culture and leadership on member loyalty in the Student Association of the Faculty of Economics and Business, Universitas Singaperbangsa Karawang, considering that member loyalty is essential for organizational sustainability. Methodology: A quantitative research using a survey method on 50 respondents as a sample, and the data was analyzed using multiple linear regression analysis. Results: The findings indicate that organizational culture and leadership have significant partial and simultaneous effects on member loyalty. Findings: Organizational culture and leadership jointly explain 60.7% of the variance in member loyalty. Novelty & Originality: This study highlights the synergy between organizational culture and leadership in shaping loyalty within student organizations. The research specifically examines the context of HIMA in FEB UNSIKA using indicators aligned with student organizational dynamics. Conclusions: A participatory organizational culture and effective leadership significantly enhance member loyalty. Type of Paper: This paper is a research paper.
Co-Authors Hermana, Cecep Rabhi Fathan Muhammad