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All Journal Jurnal Pengabdian Masyarakat Multidisiplin Jurnal Pengabdian kepada Masyarakat Nusantara
Tegar Andhika Nugraha
Institut Teknologi dan Bisnis STIKOM Bali
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PENINGKATAN PENJUALAN PADA SHOWROOM JEPANG MOTOR GIANYAR MELALUI PELATIHAN GOOGLE ADS DAN META ADS: TRAINING AND GUIDANCE ON USING ADS AT SHOWROOM JEPANG MOTOR GIANYAR M. Azman Maricar; Rifky Lana Rahardian; Made Doddy Adi Pranatha; Tegar Andhika Nugraha; Lulut Aji Aditya
Jurnal Pengabdian Masyarakat Multidisiplin Vol 8 No 3 (2025): Juni
Publisher : LPPM Universitas Abdurrab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36341/jpm.v8i3.5836

Abstract

Jepang Motor Gianyar Showroom, a used motorcycle dealership, faces stagnant sales despite utilizing social media for marketing. A primary reason for this stagnation is the underutilization of digital advertising platforms like Google Ads and Meta Ads due to a lack of understanding regarding their implementation. This community service initiative aimed to enhance the showroom's capabilities in digital marketing, specifically through the effective use of Google Ads and Meta Ads. The provided solution encompassed a two-day program involving training and hands-on assistance, covering introduction, practical application, and evaluation of both advertising platforms. The two-day activity included pre-tests and post-tests to measure partner understanding, utilizing 10 statements with a 5-point Likert scale ranging from "strongly disagree" to "strongly agree." To assess the training's impact on sales, interviews were conducted before the training commenced and one month after its completion. The results indicate an approximate 50% increase in partner understanding, with pre-test scores rising from 40-50 to 75 in the post-test. Furthermore, the showroom's gross revenue also increased from IDR 21-30 million to over IDR 30 million per month following the implementation of digital advertising. While formal statistical analysis was not comprehensively conducted due to limitations in sample size, the observed increases in understanding scores and gross revenue demonstrate the effectiveness and positive impact of the intervention.
Penguatan Kredibilitas Digital Showroom Jepang Motor Gianyar Melalui Logo dan Template Media Sosial M. Azman Maricar; Rifky Lana Rahardian; Muhamad Rihamzah; Made Doddy Adi Pranatha; Lulut Aji Aditya; Tegar Andhika Nugraha
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 7 No. 2 (2026): Edisi Mei - Agustus
Publisher : Lembaga Dongan Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55338/jpkmn.v7i2.8844

Abstract

Presensi digital yang konsisten merupakan elemen krusial bagi keberlanjutan Usaha Mikro, Kecil, dan Menengah (UMKM). Kondisi idealnya, sebuah bisnis memiliki ciri khas visual yang membedakannya di pasar. Namun, Showroom Jepang Motor Gianyar menghadapi masalah krusial berupa stagnansi citra dan rendahnya kredibilitas karena ketiadaan logo yang relevan dan ketidakkonsistenan unggahan media sosial. Kegiatan pengabdian ini memberikan solusi melalui perancangan desain logo menggunakan Affinity Designer 2 dan penyediaan template konten Instagram berbasis Canva. Untuk mengukur keberhasilan, dilakukan pengujian empiris (User Experience) kepada 30 responden target audiens. Evaluasi diukur melalui tujuh aspek: Visualisasi dan Estetika, Representasi Identitas, Audiens Target, Fungsionalitas, Pemahaman, Kompetitor, serta Pengakuan dan Ingatan. Hasil pengujian menunjukkan bahwa implementasi aset visual ini mendapatkan tingkat penerimaan yang sangat positif, dengan skor tertinggi pada aspek Pemahaman (95,83%) dan Pengakuan (95,83%). Hal ini membuktikan desain baru efektif menekan beban kognitif audiens dan menonjolkan diferensiasi dari kompetitor (95,00%). Meskipun aspek Fungsionalitas memerlukan sedikit penyesuaian kontras (79,17%), secara keseluruhan kegiatan ini konkret meningkatkan kepercayaan (user trust) pelanggan terhadap profesionalitas showroom.
Co-Authors Lulut Aji Aditya M. Azman Maricar Made Doddy Adi Pranatha Muhamad Rihamzah Rifky Lana Rahardian