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All Journal RABIT: Jurnal Teknologi dan Sistem Informasi Univrab JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Melyanto Melyanto
Institut Teknologi dan Bisnis Sabda Setia
Computer Science & IT Economics, Econometrics & Finance Education Engineering

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ANALISIS KESUKSESAN SIAKAD MENGGUNAKAN METODE DELONE AND MCLEAN IS SUCCESS MODEL PADA ITBSS Melyanto Melyanto
Rabit : Jurnal Teknologi dan Sistem Informasi Univrab Vol 10 No 1 (2025): Januari
Publisher : LPPM Universitas Abdurrab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36341/rabit.v10i1.5479

Abstract

Information Technology has penetrated various fields, including education. As a higher education in West Kalimantan, Institut Teknologi dan Bisnis Sabda Setia (ITBSS has implemented an Academic Information System (SIAKAD) for students. SIAKAD aims to facilitate students in accessing academic information online throughout their studies. However, ITBSS never conduct an analysis of SIAKAD usage since its initial implementation. This analysis should be executed to measure the success of SIAKAD usage, ensuring that the investment in SIAKAD is effective. This study aims to analyze the success of SIAKAD at ITBSS using the DeLone & McLean IS Success Model (D&M IS Success Model) by examining the relationships between the model’s variables: system quality, information quality, service quality, user satisfaction, and net benefits.This model is a widely adopted model among researchers for analyzing the success of information system implementations across various institutions. The results of this study indicated a positive relationship between system quality, information quality, and service quality with user satisfaction, as well as a positive relationship between user satisfaction and benefits. These findings provided a evidence for ITBSS to focus on enhancing the system, information, and service quality aspects of SIAKAD to improve user satisfaction and foster positive perceptions of its benefits.
ANALISIS METRIK KETERLIBATAN TERHADAP PERTUMBUHAN PENGIKUT AKUN INSTAGRAM ITBSS: PENDEKATAN ANALISIS STATISTIK Melyanto Melyanto
Rabit : Jurnal Teknologi dan Sistem Informasi Univrab Vol 11 No 1 (2026): Januari
Publisher : LPPM Universitas Abdurrab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36341/rabit.v11i1.7147

Abstract

Digital transformation has significantly changed higher education marketing. Higher Education is now competing not only in academic quality but also in marketing strategies, particularly through social media platforms such as Instagram. However, the success of marketing campaigns on Instagram needs to be measured quantitatively using available metrics such as engagement which includes likes, comments, shares, reach, and profile visit. These metrics could be used to analyze and evaluate the impact for institution brand awareness by identifying the numbers of followers’ growth. This quantitative research utilized insights data from the Institut Teknologi dan Bisnis Sabda Setia (ITBSS) Instagram account engagement metrics. Statistical analysis involved including descriptive analysis, Pearson’s correlations and regression analysis. This research found an outlier and multicollinearity between interaction and profile visit metrics. Engagement metrics have positive correlation and 58% of follower’s growth explained by engagement metrics. The F-test yielded a result of 0.19, indicating that the regression model is not yet significant in predicting follower growth. The findings are expected to assist ITBSS digital transformation by utilizing engagement metrics efficiently to increase follower’s growth. Digital transformation in Instagram usage as marketing medium for ITBSS contributes significantly through findings of a positive correlation between engagement metrics and follower growth. However, in terms of the model, it is not yet significant and requires further research in the future.  
ANALISIS METRIK INTERAKSI TERHADAP PERTUMBUHAN PENGIKUT AKUN INSTAGRAM ITBSS MELALUI MEDIASI JANGKAUAN: PENDEKATAN SEM PLS: ANALYSIS OF ENGAGEMENT METRICS ON ITBSS INSTAGRAM ACCOUNT FOLLOWER GROWTH THROUGH REACH MEDIATION: AN SEM-PLS APPROACH Melyanto Melyanto
Rabit : Jurnal Teknologi dan Sistem Informasi Univrab Vol 11 No 2 (2026): Juli
Publisher : LPPM Universitas Abdurrab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36341/rabit.v11i2.8294

Abstract

Marketing in the era of digital transformation has shifted conventional marketing strategies toward digital marketing, particularly within the education sector. A primary objective in digital marketing is increasing brand awareness. Educational institutions could implement digital marketing strategies by leveraging Instagram analytical data as a data driven decision-making. Interaction is one of the key metrics used by Instagram to determine content ranking and reach. Interaction comprises several actions which are likes, comments, saves, and shares. High post reach can drive visibility and potentially attract new followers. Consequently, this study aims to analyze the influence of these interaction metrics on follower growth for the ITBSS Instagram account as the dependent variable, with reach acting as the mediating variable. The findings indicate that shares have a significant influence on both reach (p-value= 0.000) and follow (p-values= 0.014). Furthermore, likes also significantly influence reach  (p-value= 0.000). Comments and saves showed less significant results toward both reach and follow (p-value < 0,05). Reach has no significant in relation to follow (p-value = 0,357). These results provide valuable insights regarding interaction metrics, likes and shares. Instagram content creation should focus on encouraging likes and shares to effectively expand content reach and acquire new followers.
The Intensity of MSME Actors in Pontianak Adopting Digital Financial Services (Fintech) in Improving Sustainable Financial Literacy Fry Melda Saragih; Melyanto Melyanto
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 9 No 3 (2025): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v9i3.33177

Abstract

The rapid penetration of technological developments has changed the landscape of Indonesia's economy towards a digital economy and financial technology (fintech), including Micro, Small and Medium Enterprises (MSMEs) which continue to face classic problems such as funding, digital marketing, and even financial management that hinder business growth. This study aims to identify the factors influencing the intention of MSMEs to adopt fintech services in Pontianak, West Kalimantan. The research design uses a quantitative approach where data was distributed through questionnaires to 245 MSME traders and analyzed using the Smart PLS-SEM (Partial Least Square-Structural Equation Modeling) model by combining two well-known theories in predicting individual behavior and technology acceptance, namely the Technology Acceptance Model (TAM) and the Theory of Planned Behavior (TPB). The results show that Perceived Ease of Use (PEOU) and Perceived Usefulness (PU) have a significant effect on Attitude Toward Behavior (ATB). Similarly, Perceived Ease of Use (PEOU) and Attitude Toward Behavior (ATB) influence Behavioral Intention (BI). Conversely, Perceived Usefulness (PU), Trust (T), and Social Influence (SI) did not significantly influence Behavioral Intention (BI). This study implies the need for collaboration between regulators (OJK) and all stakeholders, including MSMEs, to improve financial literacy by continuing to educate them about fintech products and services. The hope is that MSMEs can integrate with fintech not only in financing but also in scaling up their businesses, finances, human resources, and other areas.
Co-Authors Fry Melda Saragih