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All Journal Jurnal Ilmiah Edunomika (JIE)
Rusdiana Permanasari
Fakultas Ekonomi, Universitas Semarang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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PENGARUH HARGA PRODUK DAN PROMOSI TERHADAP VOLUME PENJUALAN BATIK SEMARANG 16 Irene Nathalia Setiawan; Bambang Heriawan; Rusdiana Permanasari; Willyanto Kartiko Kusumo
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 3 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i3.18063

Abstract

The government should invest in all parts of the economy, but especially in the more nimble service and manufacturing sectors (fashion). Competition among businesses has heated up as the batik sector has expanded rapidly throughout the world. Many brands provide almost similar items, adding fuel to the fire. The younger generation, or millennials, in particular are getting more used to the concept of internet users as a result of the proliferation of various forms of digital communication. Internet marketing, especially the use of social media, has the potential to greatly boost revenue. Customers may more easily get the information they need without having to meet in person thanks to this. The development and sustainability of a company's goods are greatly affected by changes in sales volume. A product's potential for growth and market dominance is directly proportional to the company's sales figures, and vice versa.
PENGARUH STRATEGI MEDIA SOSIAL TERHADAP PENINGKATAN PENGUNJUNG DENGAN GOOGLE REVIEW SEBAGAI VARIABEL INTERVENING Irene Nathalia Setiawan; Bambang Heriawan; Rusdiana Permanasari; Willyanto Kartiko Kusumo
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 1 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i1.18784

Abstract

Social media is an effective business promotion tool because it is accessible to anyone, allowing for a wider promotional network. Social media has become an indispensable tool for companies and one of the best ways to reach customers. Google reviews can also be viewed when users search for a place. When someone searches for a destination, reviews in the form of stars and words will appear. There, we can see the extent to which visitors to that destination were satisfied with the service provided. Google reviews present a significant challenge for the tourism sector. Because a destination's name is prominent and viewed by hundreds to millions of users searching for a destination, when someone searches for a destination, reviews in the form of stars and words will appear. There, we can see the extent to which visitors to that destination were satisfied with the service provided. The purpose of this study was to determine whether social media marketing has an impact on increasing visitor numbers by including Google reviews as an intervening variable.
Co-Authors Bambang Heriawan Irene Nathalia Setiawan Willyanto Kartiko Kusumo