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All Journal Jurnal Ilmiah Edunomika (JIE) Community Engagement and Emergence Journal (CEEJ) Batara Wisnu : Indonesian Journal of Community Services
Bambang Heriawan
Universitas Semarang
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions

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PENGARUH FASILITAS, LOKASI, DAN KEPERCAYAAN TERHADAP LOYALITAS PELANGGAN HOTEL NIWA CANTING SEMARANG DENGAN KEPUASAN SEBAGAI VARIABEL INTERVENING Irene Nathalia Setiawan; Scorina Dwiantari; Bambang Heriawan
JURNAL ILMIAH EDUNOMIKA Vol 8, No 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14140

Abstract

One of the important things that every company needs to do and pay attention to is retaining existing customers and continuing to work on new potential customers so that customers don't leave the company and become customers of other companies. Loyal customers are an opportunity to get new customers. Apart from satisfaction, facilities also play a role in attracting consumers. Facilities are also very important in increasing consumer loyalty. Good facilities can make consumers feel comfortable, but if the facilities provided are bad then consumers will feel uncomfortable and feel at a loss. Basically, the location for all factory and service businesses is important because it is directly related to the efficiency and effectiveness of the business.
PENGARUH MEDIA SOSIAL, KUALITAS LAYANAN, DAN HARGA TERHADAP LOYALITAS PELANGGAN UNTUK BERKUNJUNG KE LAWANG SEWU Scorina Dwiantari; Irene Nathalia Setiawan; Bambang Heriawan
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.12270

Abstract

TThe purpose of this research is to identify the relationship between customer loyalty to modern Semarang leisure spots and the following factors: price, service quality, and social media. Quantitative research methods are employed, with data collected through surveys. A stratified random sampling method that incorporates proportional random sampling was employed for the sampling process. Procedures for processing primary data using SPSS analysis tools, including multiple regression and sobel tests. The study found that customer loyalty is positively and significantly impacted by price, service quality, and social media. Specifically, it was found that social media had a positive and significant effect on customer loyalty with regard to visiting contemporary recreation places in Semarang City. Service quality and price also had positive and significant effects on customer loyalty in this regard. Keyword : Social Media, Quality of Service, Price, Customer Loyalty
PELATIHAN DAN PENGEMBANGAN MODEL DESAIN KEMASAN MODERN KELURAHAN SENDANGGUWO Scorina Dwiantari; Irene Nathalia Setiawan; Bambang Heriawan
Batara Wisnu : Indonesian Journal of Community Services Vol. 4 No. 2 (2024): Batara Wisnu | Mei - Agustus 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v4i2.247

Abstract

Packaging is a tool to increase the selling value of products and marketing strategies from producers to consumers. Understanding the importance of packaging design that is useful to attract more buyers and expand the marketing network to MSME actors. However, there are still many MSME actors who do not know the benefits of using packaging with modern designs, so there are still many MSME actors who sell their products using cracker bags for consumers to bring as souvenirs or souvenirs, because they do not understand the importance of using packaging with a more modern and innovative design. The results of this activity are able to apply the knowledge gained to make their own model designs and designs according to the size and needs of the product so that they can compete in a wider marketing network and acquire the ability to innovate product packaging design
ANALISIS PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN MOBIL MEREK SUZUKI DI KOTA SEMARANG Bambang Heriawan; Nanang Ari Utomo
JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 1 (2026): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i1.20395

Abstract

The intense competition between car brands encourages companies to implement brand management strategies to create value and equity that can bind consumers. This study aims to determine the influence of brand equity elements consisting of brand awareness, brand association, perceived quality, and brand loyalty on consumer decisions to purchase Suzuki brand cars in the city of Semarang. This study used a quantitative descriptive method to describe the phenomenon that is the object of research on what it is and use statistical analysis to test the hypothesis. The population in this study are all consumers Suzuki car buyers in the city of Semarang. Samples taken as many as 100 people were taken to the consumers convenience sampling technique. Techniques of data collection using questionnaires. Analysis using multiple regression analysis, t test, F test, and test the coefficient of determination. Previous test the classical assumption of normality test, multicollinearity, and heteroscedasticity test. The results showed that: (1) brand awareness significantly influence the purchase decisions of Suzuki brand cars; (2) brand association significantly influence the purchase decision of the Suzuki brand cars. (3) perceived quality significantly influence the purchase decision of the Suzuki brand cars. (4) brand loyalty significantly influence the purchase decisions of Suzuki brand cars. This means that consumers who have a high loyalty to the Suzuki brand, it is certain that the consumers most likely to buy a Suzuki
The Effect Of Price And Product Quality On Purchase Decisions With Customer Reviews As An Intervening Variable On Shopee E-Commerce Irene Nathalia Setiawan; Bambang Heriawan; Rusdiana Permanasari; Willyanto Kartiko Kusumo
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 2 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i2.11830

Abstract

The presence of fast-growing digital technology facilitates the transfer of information and communication in order to be possible. There are even innovations created in order to facilitate buyers and sellers to act as a third party or intermediary in their online transactions, which is the marketplace. In the case of online transactions, the consideration of buyers to the price and quality of products plays an important role in making a purchase. The customer reviews posted in the internet had also been considered as one of the factors that influence customers in making purchases in the Shopee e-commerce website. The approach of quantitative research was applied in this study through the questionnaire survey that was distributed to 100 respondents through Slovin’s formula analyzed using SmartPLS 4.0 software. The main objective of this study is to assess the effect of price and quality of the product in purchase decision-making, wherein the customer review is the intervening variable in the Shopee e-commerce. The findings prove that there is a positive and significant effect of the price and quality of products in the results of research. The price and quality of products significantly affect the performance in a positive manner. The review of expectations also includes positive changes that occur due to consumer society in making improvements
Co-Authors Irene Nathalia Setiawan Nanang Ari Utomo Rusdiana Permanasari Scorina Dwiantari Willyanto Kartiko Kusumo