Articles
<![CDATA[PERAN DIGITALISASI DESA TERHADAP PERTUMBUHAN EKONOMI DI DESA KRANDEGAN, JAWA TENGAH ]]>
<![CDATA[Stefanus Rahoyo]]>;
<![CDATA[Masine Slahanti]]>;
<![CDATA[Bambang Heriawan]]>
<![CDATA[ KRITIS Vol 32 No 1 (2023) ]]>
Publisher : <![CDATA[Universitas Kristen Satya Wacana ]]>
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DOI: 10.24246/kritis.v32i1p1-23
<![CDATA[This study aims to analyze the process of village digitization and its influence on economic growth in Krandegan Village, Central Java. Using a qualitative approach, this study found that the digitization of the village occurred because it was driven by a village head who had an entrepreneurial spirit, was supported by the millennial generation who were literate and responsive to digital technology, and was accelerated by the Covid-19 momentum. Furthermore, from an economic standpoint, the direct impacts of village digitalization are opening up market opportunities, increasing village income through BUMDES, and opening up job opportunities. Meanwhile, the indirect impacts of it are the flow of various aid and the opening of networks. All of these impacts ultimately increase village economic activity and growth.]]>
<![CDATA[PENGARUH FASILITAS, LOKASI, DAN KEPERCAYAAN TERHADAP LOYALITAS PELANGGAN HOTEL NIWA CANTING SEMARANG DENGAN KEPUASAN SEBAGAI VARIABEL INTERVENING ]]>
<![CDATA[Irene Nathalia Setiawan]]>;
<![CDATA[Scorina Dwiantari]]>;
<![CDATA[Bambang Heriawan]]>
<![CDATA[ JURNAL ILMIAH EDUNOMIKA Vol 8, No 3 (2024): EDUNOMIKA ]]>
Publisher : <![CDATA[ITB AAS Indonesia Surakarta ]]>
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DOI: 10.29040/jie.v8i3.14140
<![CDATA[One of the important things that every company needs to do and pay attention to is retaining existing customers and continuing to work on new potential customers so that customers don't leave the company and become customers of other companies. Loyal customers are an opportunity to get new customers. Apart from satisfaction, facilities also play a role in attracting consumers. Facilities are also very important in increasing consumer loyalty. Good facilities can make consumers feel comfortable, but if the facilities provided are bad then consumers will feel uncomfortable and feel at a loss. Basically, the location for all factory and service businesses is important because it is directly related to the efficiency and effectiveness of the business.]]>
<![CDATA[PENGARUH MEDIA SOSIAL, KUALITAS LAYANAN, DAN HARGA TERHADAP LOYALITAS PELANGGAN UNTUK BERKUNJUNG KE LAWANG SEWU ]]>
<![CDATA[Scorina Dwiantari]]>;
<![CDATA[Irene Nathalia Setiawan]]>;
<![CDATA[Bambang Heriawan]]>
<![CDATA[ JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA ]]>
Publisher : <![CDATA[ITB AAS Indonesia Surakarta ]]>
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DOI: 10.29040/jie.v8i1.12270
<![CDATA[TThe purpose of this research is to identify the relationship between customer loyalty to modern Semarang leisure spots and the following factors: price, service quality, and social media. Quantitative research methods are employed, with data collected through surveys. A stratified random sampling method that incorporates proportional random sampling was employed for the sampling process. Procedures for processing primary data using SPSS analysis tools, including multiple regression and sobel tests. The study found that customer loyalty is positively and significantly impacted by price, service quality, and social media. Specifically, it was found that social media had a positive and significant effect on customer loyalty with regard to visiting contemporary recreation places in Semarang City. Service quality and price also had positive and significant effects on customer loyalty in this regard. Keyword : Social Media, Quality of Service, Price, Customer Loyalty]]>
<![CDATA[PELATIHAN DAN PENGEMBANGAN MODEL DESAIN KEMASAN MODERN KELURAHAN SENDANGGUWO ]]>
<![CDATA[Scorina Dwiantari]]>;
<![CDATA[Irene Nathalia Setiawan]]>;
<![CDATA[Bambang Heriawan]]>
<![CDATA[ Batara Wisnu : Indonesian Journal of Community Services Vol. 4 No. 2 (2024): Batara Wisnu | Mei - Agustus 2024 ]]>
Publisher : <![CDATA[Gapenas Publisher ]]>
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DOI: 10.53363/bw.v4i2.247
<![CDATA[Packaging is a tool to increase the selling value of products and marketing strategies from producers to consumers. Understanding the importance of packaging design that is useful to attract more buyers and expand the marketing network to MSME actors. However, there are still many MSME actors who do not know the benefits of using packaging with modern designs, so there are still many MSME actors who sell their products using cracker bags for consumers to bring as souvenirs or souvenirs, because they do not understand the importance of using packaging with a more modern and innovative design. The results of this activity are able to apply the knowledge gained to make their own model designs and designs according to the size and needs of the product so that they can compete in a wider marketing network and acquire the ability to innovate product packaging design]]>
<![CDATA[ANALISIS PENGARUH EKUITAS MEREK TERHADAP KEPUTUSAN PEMBELIAN MOBIL MEREK SUZUKI DI KOTA SEMARANG ]]>
<![CDATA[Bambang Heriawan]]>;
<![CDATA[Nanang Ari Utomo]]>
<![CDATA[ JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 1 (2026): EDUNOMIKA ]]>
Publisher : <![CDATA[ITB AAS Indonesia Surakarta ]]>
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DOI: 10.29040/jie.v10i1.20395
<![CDATA[The intense competition between car brands encourages companies to implement brand management strategies to create value and equity that can bind consumers. This study aims to determine the influence of brand equity elements consisting of brand awareness, brand association, perceived quality, and brand loyalty on consumer decisions to purchase Suzuki brand cars in the city of Semarang. This study used a quantitative descriptive method to describe the phenomenon that is the object of research on what it is and use statistical analysis to test the hypothesis. The population in this study are all consumers Suzuki car buyers in the city of Semarang. Samples taken as many as 100 people were taken to the consumers convenience sampling technique. Techniques of data collection using questionnaires. Analysis using multiple regression analysis, t test, F test, and test the coefficient of determination. Previous test the classical assumption of normality test, multicollinearity, and heteroscedasticity test. The results showed that: (1) brand awareness significantly influence the purchase decisions of Suzuki brand cars; (2) brand association significantly influence the purchase decision of the Suzuki brand cars. (3) perceived quality significantly influence the purchase decision of the Suzuki brand cars. (4) brand loyalty significantly influence the purchase decisions of Suzuki brand cars. This means that consumers who have a high loyalty to the Suzuki brand, it is certain that the consumers most likely to buy a Suzuki]]>
<![CDATA[PENGARUH HARGA PRODUK DAN PROMOSI TERHADAP VOLUME PENJUALAN BATIK SEMARANG 16 ]]>
<![CDATA[Irene Nathalia Setiawan]]>;
<![CDATA[Bambang Heriawan]]>;
<![CDATA[Rusdiana Permanasari]]>;
<![CDATA[Willyanto Kartiko Kusumo]]>
<![CDATA[ JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 3 (2025): EDUNOMIKA ]]>
Publisher : <![CDATA[ITB AAS Indonesia Surakarta ]]>
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DOI: 10.29040/jie.v9i3.18063
<![CDATA[The government should invest in all parts of the economy, but especially in the more nimble service and manufacturing sectors (fashion). Competition among businesses has heated up as the batik sector has expanded rapidly throughout the world. Many brands provide almost similar items, adding fuel to the fire. The younger generation, or millennials, in particular are getting more used to the concept of internet users as a result of the proliferation of various forms of digital communication. Internet marketing, especially the use of social media, has the potential to greatly boost revenue. Customers may more easily get the information they need without having to meet in person thanks to this. The development and sustainability of a company's goods are greatly affected by changes in sales volume. A product's potential for growth and market dominance is directly proportional to the company's sales figures, and vice versa.]]>
<![CDATA[PENGARUH STRATEGI MEDIA SOSIAL TERHADAP PENINGKATAN PENGUNJUNG DENGAN GOOGLE REVIEW SEBAGAI VARIABEL INTERVENING ]]>
<![CDATA[Irene Nathalia Setiawan]]>;
<![CDATA[Bambang Heriawan]]>;
<![CDATA[Rusdiana Permanasari]]>;
<![CDATA[Willyanto Kartiko Kusumo]]>
<![CDATA[ JURNAL ILMIAH EDUNOMIKA Vol. 10 No. 1 (2026): EDUNOMIKA ]]>
Publisher : <![CDATA[ITB AAS Indonesia Surakarta ]]>
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DOI: 10.29040/jie.v10i1.18784
<![CDATA[Social media is an effective business promotion tool because it is accessible to anyone, allowing for a wider promotional network. Social media has become an indispensable tool for companies and one of the best ways to reach customers. Google reviews can also be viewed when users search for a place. When someone searches for a destination, reviews in the form of stars and words will appear. There, we can see the extent to which visitors to that destination were satisfied with the service provided. Google reviews present a significant challenge for the tourism sector. Because a destination's name is prominent and viewed by hundreds to millions of users searching for a destination, when someone searches for a destination, reviews in the form of stars and words will appear. There, we can see the extent to which visitors to that destination were satisfied with the service provided. The purpose of this study was to determine whether social media marketing has an impact on increasing visitor numbers by including Google reviews as an intervening variable.]]>
<![CDATA[Pelatihan Digital Marketing pada UMKM di Kelurahan Jatingaleh Kecamatan Candisari Kota Semarang ]]>
<![CDATA[Bambang Heriawan]]>;
<![CDATA[Dwi Widi Pratito]]>;
<![CDATA[Novianto Noegroho]]>;
<![CDATA[Abdul Manan]]>
<![CDATA[ Jurnal Pengabdian Masyarakat Bangsa Vol. 4 No. 5 (2026): Juli ]]>
Publisher : <![CDATA[Amirul Bangun Bangsa ]]>
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DOI: 10.59837/jpmba.v4i5.4736
<![CDATA[Pergeseran perilaku konsumen menuju pembelian secara online menuntut UMKM untuk tidak hanya hadir, tetapi juga mampu bersaing secara efektif di ruang digital. Para pelaku UMKM membutuhkan panduan dalam memilih teknologi informasi yang tepat sesuai jenis usaha dan kebutuhannya. Digital marketing menjadi media pemasaran yang paling sering digunakan oleh pelaku usaha karena kemampuannya menjangkau konsumen dengan lebih luas. Tujuan kegiatan pengabdian kepada masyarakat ini adalah untuk meningkatkan pengetahuan para pelaku UMKM tentang digital marketing untuk mendukung manajemen pemasaran. Metode pelaksanaan kegiatan pengabdian masyarakat menggunakan penyuluhan dengan metode ceramah, diskusi/tanya jawab, dan simulasi. Pelaksanaan kegiatan selama 1 (satu) hari dengan durasi waktu 3 (tiga) jam yang rebagi menjadi 2 sesi, perinciannya Sesi pertama, pada dua jam pertama adalah penyampaian materi; sesi kedua, pada satu jam berikutnya adalah sesi tanya jawab dan diskusi. Pelaksanaan pengabdian kepada masyarakat berupa kegiatan pelatihan digital marketing pada pelaku UMKM di Kelurahan Jatingaleh Kecamatan Candisari Kota Semarang dilaksanakan pada hari Senin, 18 Mei 2026 di Balai Kelurahan Jatingaleh dan kegiatan tersebut dinyatakan berhasil. Keberhasilan kegiatan pengabdian masyarakat ini dapat diihat dari terjadinya peningkatan pengetahuan pada pelaku UMKM tentang digital marketing. Pelaku UMKM mampu membuat akun penjual di marketplace dan membuat iklan di media sosial untuk memperluas jangkauan pemasaran.]]>
<![CDATA[Pelatihan Pembuatan Konten Pada Platform Digital Bagi UMKM di Kecamatan Candisari Kota Semarang ]]>
<![CDATA[Novianto Noegroho]]>;
<![CDATA[Dwi Widi Pratito]]>;
<![CDATA[Bambang Heriawan]]>;
<![CDATA[Abdul Manan]]>
<![CDATA[ Jurnal Pengabdian Masyarakat Bangsa Vol. 3 No. 11 (2026): Januari ]]>
Publisher : <![CDATA[Amirul Bangun Bangsa ]]>
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DOI: 10.59837/jpmba.v3i11.3874
<![CDATA[Produk-produk yang dihasilkan oleh Usaha Mikro Kecil dan Menengah (UMKM) di Kecamatan Candisari Kota Semarang banyak diminati masyarakat sehingga memiliki prospek yang baik di masa mendatang. Adapun permasalahan bagi pelaku UMKM adalah belum mampu membuat konten pada platform digital dalam hal pemasaran produk dan inovasi untuk produk barunya masih kurang baik. Melalui perencanaan bisnis pemasaran digital dengan pelatihan konten pada platform digital yang baik diharapkan dapat mendukung kegiatan pemasaran dan mendukung keberlangsungan proses produksi. Tujuan kegiatan pengabdian masyarakat adalah untuk meningkatkan pemahaman dan kemampuan pelaku UMKM tentang tentang pemasaran digital untuk pemasaran produk unggulan. Metode pelaksanaan kegiatan pengabdian masyarakat menggunakan penyuluhan dengan metode ceramah dan diskusi/tanya jawab. Pelaksanaan kegiatan selama 1 (satu) hari dengan durasi waktu 3 (tiga) jam yang rebagi menjadi 2 sesi, perinciannya Sesi pertama, pada dua jam pertama adalah penyampaian materi; sesi kedua, pada satu jam berikutnya adalah sesi tanya jawab dan diskusi. Pelaksanaan pengabdian kepada masyarakat berupa kegiatan penyuluhan pembuatan konten pemasaran digital bagi pelaku UMKM di Kecamatan Candisari Kota Semarang dilaksanakan pada hari Sabtu, 1 November 2025 di Balai Kecamatan Candisari Kota Semarang dan kegiatan tersebut dinyatakan berhasil. Keberhasilan kegiatan pengabdian masyarakat ini dapat diihat dari dua tolok ukur yaitu yang pertama, terjadi peningkatan pengetahuan pada pelaku UMKM tentang pembuatan konten pada platform digital untuk perencanaan digitalisasi marketing dalam mengelola pemasaran produk unggulan; yang kedua adalah adanya kemampuan pelaku UMKM untuk melakukan pembuatan konten pada platform digital dalam pemasaran produk unggulan.]]>
<![CDATA[The Effect Of Price And Product Quality On Purchase Decisions With Customer Reviews As An Intervening Variable On Shopee E-Commerce ]]>
<![CDATA[Irene Nathalia Setiawan]]>;
<![CDATA[Bambang Heriawan]]>;
<![CDATA[Rusdiana Permanasari]]>;
<![CDATA[Willyanto Kartiko Kusumo]]>
<![CDATA[ Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 2 (2026): Community Engagement & Emergence Journal (CEEJ) ]]>
Publisher : <![CDATA[Yayasan Riset dan Pengembangan Intelektual ]]>
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DOI: 10.37385/ceej.v7i2.11830
<![CDATA[The presence of fast-growing digital technology facilitates the transfer of information and communication in order to be possible. There are even innovations created in order to facilitate buyers and sellers to act as a third party or intermediary in their online transactions, which is the marketplace. In the case of online transactions, the consideration of buyers to the price and quality of products plays an important role in making a purchase. The customer reviews posted in the internet had also been considered as one of the factors that influence customers in making purchases in the Shopee e-commerce website. The approach of quantitative research was applied in this study through the questionnaire survey that was distributed to 100 respondents through Slovin’s formula analyzed using SmartPLS 4.0 software. The main objective of this study is to assess the effect of price and quality of the product in purchase decision-making, wherein the customer review is the intervening variable in the Shopee e-commerce. The findings prove that there is a positive and significant effect of the price and quality of products in the results of research. The price and quality of products significantly affect the performance in a positive manner. The review of expectations also includes positive changes that occur due to consumer society in making improvements]]>
