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All Journal Jurnal Ilmiah Edunomika (JIE) Batara Wisnu : Indonesian Journal of Community Services
Bambang Heriawan
Universitas Semarang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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PENGARUH FASILITAS, LOKASI, DAN KEPERCAYAAN TERHADAP LOYALITAS PELANGGAN HOTEL NIWA CANTING SEMARANG DENGAN KEPUASAN SEBAGAI VARIABEL INTERVENING Irene Nathalia Setiawan; Scorina Dwiantari; Bambang Heriawan
JURNAL ILMIAH EDUNOMIKA Vol 8, No 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14140

Abstract

One of the important things that every company needs to do and pay attention to is retaining existing customers and continuing to work on new potential customers so that customers don't leave the company and become customers of other companies. Loyal customers are an opportunity to get new customers. Apart from satisfaction, facilities also play a role in attracting consumers. Facilities are also very important in increasing consumer loyalty. Good facilities can make consumers feel comfortable, but if the facilities provided are bad then consumers will feel uncomfortable and feel at a loss. Basically, the location for all factory and service businesses is important because it is directly related to the efficiency and effectiveness of the business.
PENGARUH MEDIA SOSIAL, KUALITAS LAYANAN, DAN HARGA TERHADAP LOYALITAS PELANGGAN UNTUK BERKUNJUNG KE LAWANG SEWU Scorina Dwiantari; Irene Nathalia Setiawan; Bambang Heriawan
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.12270

Abstract

TThe purpose of this research is to identify the relationship between customer loyalty to modern Semarang leisure spots and the following factors: price, service quality, and social media. Quantitative research methods are employed, with data collected through surveys. A stratified random sampling method that incorporates proportional random sampling was employed for the sampling process. Procedures for processing primary data using SPSS analysis tools, including multiple regression and sobel tests. The study found that customer loyalty is positively and significantly impacted by price, service quality, and social media. Specifically, it was found that social media had a positive and significant effect on customer loyalty with regard to visiting contemporary recreation places in Semarang City. Service quality and price also had positive and significant effects on customer loyalty in this regard. Keyword : Social Media, Quality of Service, Price, Customer Loyalty
PELATIHAN DAN PENGEMBANGAN MODEL DESAIN KEMASAN MODERN KELURAHAN SENDANGGUWO Scorina Dwiantari; Irene Nathalia Setiawan; Bambang Heriawan
Batara Wisnu : Indonesian Journal of Community Services Vol. 4 No. 2 (2024): Batara Wisnu | Mei - Agustus 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v4i2.247

Abstract

Packaging is a tool to increase the selling value of products and marketing strategies from producers to consumers. Understanding the importance of packaging design that is useful to attract more buyers and expand the marketing network to MSME actors. However, there are still many MSME actors who do not know the benefits of using packaging with modern designs, so there are still many MSME actors who sell their products using cracker bags for consumers to bring as souvenirs or souvenirs, because they do not understand the importance of using packaging with a more modern and innovative design. The results of this activity are able to apply the knowledge gained to make their own model designs and designs according to the size and needs of the product so that they can compete in a wider marketing network and acquire the ability to innovate product packaging design
Co-Authors Irene Nathalia Setiawan Scorina Dwiantari