Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
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This Author published in this journals
All Journal Journal of Economics, Entrepreneurship, Management Business and Accounting Indonesian Journal of Strategic Management (IJSM)
Agapito Barros
Universidade Dili, Timor Leste
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Digital Readiness Catalyzing Halal Practices and Digital Payment for MSME Financial Performance Rachmaniar Myrianda Dwiputri; Ike Irawati; Eka Pariyanti; Agapito Barros
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 4 No 4 (2026): Volume 4, Issue 4, July 2026
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v4i4.1054

Abstract

Purpose – This study examines how halal practices and digital payment adoption influence the financial performance of micro and small enterprises. The increasing integration of halal standards and digital technology in business operations raises questions about how these factors jointly contribute to performance, particularly in transaction-intensive sectors. Design/methodology/approach – A quantitative approach was employed using survey data collected from 167 micro and small enterprise owners in Bekasi City. Data were analyzed using Structural Equation Modeling (SEM) to test direct, mediating, and moderating relationships among variables. Finding/Results – The results show that halal practices positively affect financial performance, while digital payment does not have a direct effect. Transaction efficiency significantly improves financial performance and mediates the effects of both halal practices and digital payment. Digital readiness strengthens the relationships between halal practices, digital payment, and transaction efficiency. Originality/Value – This study highlights the critical role of transaction efficiency as a mechanism linking operational practices and technology to financial outcomes. It also emphasizes digital readiness as a key capability that enhances the effectiveness of both halal compliance and digital payment adoption in improving MSME performance.
Transforming Regiocultural Branding into Sustainable Marketing Performance: A Dynamic Capability Perspective Tatang Rois; Agapito Barros; Wachjuni
IJSM Vol 9 No 1 (2026): Indonesia Journal of Strategic Management
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/7phhb926

Abstract

In dynamic market environments, culture-based small and medium enterprises (SMEs) face the challenge of transforming local cultural identity into sustainable marketing performance. Although regiocultural branding enhances brand differentiation and authenticity, prior marketing studies often treat it as a static symbolic asset, offering limited explanation of how cultural values remain relevant under market change. Drawing on the dynamic capability perspective, this study develops and tests a process-based model explaining how regiocultural branding is transformed into sustainable marketing performance through dynamic marketing capabilities. Survey data from 200 owners or managers of culture-based SMEs were analysed using Structural Equation Modelling (SEM-AMOS). The results show that regiocultural branding positively affects dynamic marketing capabilities, which in turn significantly enhance sustainable marketing performance. Dynamic marketing capabilities partially mediate the relationship between regiocultural branding and sustainable marketing performance. This study reconceptualises regiocultural branding as a trigger for dynamic capability development rather than a static identity asset and extends the dynamic capability perspective to culture-based SME marketing in developing countries.
Co-Authors Eka Pariyanti Ike Irawati Rachmaniar Myrianda Dwiputri Rois, Tatang Wachjuni