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All Journal JURNAL MAKRO MANAJEMEN YOS SOEDARSO ECONOMICS JOURNAL
Wijayanto, Andriandita
Fakultas Ekonomi, Universitas Yos Soedarso
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PENGARUH VARIABEL BAURAN PEMASARAN TERHADAP KEPUTUSAN KONSUMEN MEMBELI PASTA GIGI PEPSODENT PT. UNILEVER INDONESIA, TBK Andriandita Wijayanto
JURNAL MAKRO MANAJEMEN Vol 4, No 1 (2019): MAKRO JURNAL MANAJEMEN DAN KEWIRAUSAHAAN
Publisher : JURNAL MAKRO MANAJEMEN

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Abstract

Memahami perilaku konsumen dalam memilih produk, pemasar dapat memahami dengan sebenarnya apa yang menjadi kebutuhan dan keinginankonsumen, latar belakang konsumen, alasan melakukan pembelian produk.Untuk itu penelitian ini bertujuan untuk mengetahui pengaruh Variabel BauranPemasaran Terhadap Keputusan Konsumen Membeli Pasta Gigi Pepsodent.Populasi penelitian adalah konsumen pengguna pasta gigi dengan kemasanmerek Pepsodent, dengan memilih sampel 100 orang melalui teknik purposivesampling. Analisis dilakukan melalui teknik regresi ganda, yang hasilnyamenunjukkan bahwa variabel bauran pemasaran berpengaruh simultan terhadapkeputusan konsumen untuk membeli, hal ini dibuktikan dengan nilai p=0,000(p<0,05). Pengujian hipotesis juga menunjukan bahwa produk berpengaruhpositif terhadap keputusan pembelian, dengan nilai p=0,042 (p<0,05), sedangkan faktor harga berpengaruh positif terhadap keputusan pembelian, yang ditunjukan dengan nilai p=0,000 (p<0,05). Selanjutnmya faktor distribusi berpengaruh positif terhadap keputusan pembelian, dengan nilai p=0,000 (p<0,05), serta faktor promosi berpengaruh positif terhadap keputusan pembelian, dengan nilai p=0,001 (p <0,05).
FAKTOR-FAKTOR YANG MEMPENGARUHI PERMINTAAN PERUMAHAN TIPE CLUSTER DI KOTA SIDOARJO Andriandita Wijayanto; Sosio Prastiwi Armadani
Yos Soedarso Economic Journal (YEJ) Vol. 2 No. 2 (2020): Agustus 2020
Publisher : Fakultas Ekonomi Universitas Yos Soedarso

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Abstract

House is representing requirement of human being base besides food and clothing. In its growth in the reality house also represent interesting invesment alternative on the chance of capital gain in the future. The analyzer for this research is using doubled linear regression. This Research responder is dweller of housing of Sidoarjo City. Based on result of analysis indicate that price, facility, location, environmental, substitution price and earnings have an effect on to decision of purchasing of house. From the examination of coefficient of determination has known that 68,6 % from variation of that happened in variable decision of purchasing by together in influencing by variable perception of price, facility, location, environmental, substitution price and earnings. While the rest equal to 31,4 % influenced by other factors. Based on the result of this research we got that facility factor very having an effect on in purchasing of house. Seen from level of coefficient influencing decision of purchasing of facility equal to 0,486; earnings equal to 0,443; location equal to 0,340; environment equal to 0,296; substitution price equal to 0,283; and price equal to 0,268Keyword : House ; Facility; Location; Price; Investment.
PENGARUH PENERAPAN AKUNTANSI LINGKUNGAN Andriandita Wijayanto; Eko Winarni; Dewi Siti Mahmudah
Yos Soedarso Economic Journal (YEJ) Vol. 3 No. 1 (2021): April 2021
Publisher : Fakultas Ekonomi Universitas Yos Soedarso

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Abstract

Environmental accounting has long been a concern of accountants, the concept of environmental accounting has actually started to develop since 1970 in Europe and increasingly developed in Indonesia in 1990. Environmental Accounting is a term related to the policy of incorporating environmental costs into the environment. the accounting practices of companies or government agencies. Environmental accounting is a term used in different contextsKeywords: Environmental Accounting
Analisis Pengaruh Ekspor dan Impor Terhadap Cadangan Devisa Indonesia Andriandita Wijayanto; Nona Maria Engelina L
Yos Soedarso Economic Journal (YEJ) Vol. 4 No. 1 (2022): April 2022
Publisher : Fakultas Ekonomi Universitas Yos Soedarso

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Abstract

Indonesia is one of the developing countries, where Indonesia implements an open economic system. In an open economic system, relations between one country and another, both bilateral and multilateral, will create transactional activities. This transactional relationship requires a means of payment in the form of foreign exchange taken from foreign exchange reserves. Foreign exchange reserves are defined as a number of foreign currencies reserved by the central bank (Bank Indonesia) for the purpose of financing development and overseas obligations such as import financing and other financing to foreign parties. One very important monetary indicator that shows the strength and weakness of a country's economic fundamentals is foreign exchange reserves. Adequate foreign exchange reserves are one of the guarantees for achieving a country's monetary and macroeconomic stability (Tambunan, 2001). The more active a country trades, the more foreign exchange it needs. Foreign exchange is also obtained from foreign aid either through foreign debt or through grants or often called capital outflow. Foreign exchange is used in the construction of industrial projects and projects such as roads, bridges, wharves, airports and terminals. Foreign exchange reserves are an important source of funding used by Indonesia to carry out national development, which are kept and accounted for by Bank Indonesia. The country's foreign exchange reserves are obtained from trading activities between countries. Trade between countries occurs because a country is unable to meet its needs, namely producing goods or services due to limited and scarce resources, both natural resources and human resources, so that this can encourage a country to carry out trade known as export and import activities. The goal to be achieved in this research is to find out how exports and imports affect Indonesia's foreign exchange reserves.
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen Pada Bisnis Jasa Transportasi Gojek Andriandita Wijayanto; Riski Dzil Izsisy SP
Yos Soedarso Economic Journal (YEJ) Vol. 4 No. 2 (2022): Agustus 2022
Publisher : Fakultas Ekonomi Universitas Yos Soedarso

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Abstract

This study aims to analyze the effect of service quality on customer satisfaction in the Indonesian GO-JEK transportation service business. This study uses three independent variables, namely tangible, reliability, responsiveness, assurance and empathy with one dependent variable, namely customer satisfaction. After conducting literature and field reviews and preparing hypotheses, the data in this study were collected by distributing questionnaires to 86 people who had used Indonesian GO-JEK transportation as the research sample. The sampling technique used was purposive sampling. The data analysis method used is quantitative analysis, namely validity and reliability tests, classic assumption test, multiple linear regression analysis, t test and F test and the coefficient of determination. Based on data analysis, the results showed that the indicators in this study were valid and reliable. In the classical assumption test the data is normally distributed, there is no heteroscedasticity and multicollinearity. In the tangible, responsiveness, assurance and empathy hypothesis test, they do not have a significant effect on customer satisfaction. And the reliability hypothesis test has a positive and significant effect on customer satisfaction.
Co-Authors Dewi Siti Mahmudah Eko Winarni Nona Maria Engelina L Riski Dzil Izsisy SP Sosio Prastiwi Armadani