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Andi Rahma Nur Alam
Universitas Lamappapoleonro

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The Effect Of Job Satisfaction On Employees' Organizational Commitment At Gattareng Village Office, Soppeng Regency Andi Rahma Nur Alam; Asni Asni; Febbi Feria
GENTARA: management and accounting research Vol. 1 No. 1 (2025): GENTARA: Management And Accounting Research
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Lamappapoleonro

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This study aims to examine the effect of job satisfaction on organizational commitment of employees at the Gattareng Village Office, Soppeng Regency. This study uses a quantitative approach with a simple linear regression analysis method to determine how much influence job satisfaction has on organizational commitment. The sample used in this study was 14 employees of the Gattareng Village Office. Data were collected through a questionnaire containing questions related to working conditions, awards, compensation, and career development. The results of the study indicate that job satisfaction has a positive and significant effect on organizational commitment. Job satisfaction, which consists of various factors such as the physical condition of the workplace, recognition and awards, compensation and benefits, and career development opportunities, directly affects employee commitment to the organization. The higher the employee's job satisfaction, the higher their commitment to the Gattareng Village Office. This study provides recommendations for the Gattareng Village Office to improve aspects that affect employee job satisfaction, such as improving compensation and benefits, providing fairer awards, and providing more opportunities for career development. In this way, it is expected to increase employee organizational commitment, which in turn will improve the quality of public services at the Gattareng Village Office
The Impact of Social Media Content Quality on Customer Engagement and Purchase Intentions in Micro and Small Businesses in Soppeng Asnia Minarti; Andi Rahma Nur Alam; Andi Patappari
GENTARA: management and accounting research Vol. 1 No. 1 (2026): GENTARA: Management And Accounting Research
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Lamappapoleonro

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This study examines the effect of social media content quality on customer engagement and purchase intention among micro and small enterprises (MSEs) in Soppeng Regency. A quantitative survey was conducted with 120 social media users who had interacted with or purchased from local MSEs. Data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results indicate that content quality has a positive and significant effect on customer engagement; engagement positively affects purchase intention; and content quality also has a direct positive effect on purchase intention. In addition, customer engagement partially mediates the relationship between content quality and purchase intention. These findings highlight the need for MSEs to develop informative, relevant, and attractive content and to manage two-way interactions to increase conversion potential
Compensation as a Determinant of Teacher Performance: A Case Study in Public Education Andi Rahma Nur Alam; Rasmi Agustina; Mutmainna Andi Sudirman
GENTARA: management and accounting research Vol. 1 No. 1 (2026): GENTARA: Management And Accounting Research
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Lamappapoleonro

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This study aims to examine the effect of compensation on teacher performance within a public junior high school context. Honorary teachers play a crucial role in sustaining instructional activities in public education institutions; however, compensation-related challenges may influence their motivation and professional commitment. This research employs a quantitative explanatory approach using a census sampling technique involving 16 honorary teachers. Data were collected through structured questionnaires measured on a Likert scale and analyzed using simple linear regression with the assistance of SPSS. The results indicate that compensation has a positive and statistically significant effect on teacher performance (β = 0.450; p < 0.05). The standardized coefficient (Beta = 0.317) reflects a moderate positive relationship, suggesting that compensation contributes meaningfully to performance improvement, although it is not the sole determinant. The findings confirm that fair and adequate compensation can enhance instructional effectiveness, professional responsibility, and work engagement among honorary teachers.This study contributes to the human resource management literature in public education by providing empirical evidence from a localized institutional context. The results highlight the importance of integrating compensation policies with broader human resource strategies to achieve sustainable improvements in teacher performance
The Role of Organizational Behavior in Supporting Marketing Strategies at Zahra Baju Bodo Business in Soppeng Regency Andi Rahma Nur Alam; Asni Asni; Umar Umar; Nurhaya Ilmi; Puja Armelia; Nurhardianti Nurhardianti
GENTARA: management and accounting research Vol. 1 No. 2 (2026): GENTARA: Management And Accounting Research
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Lamappapoleonro

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This study aims to examine the role of organizational behavior in supporting marketing strategies in local businesses in Soppeng Regency, particularly at Zahra Baju Bodo. In an increasingly competitive business environment, business owners are required to implement effective marketing strategies to attract consumers and improve customer satisfaction. However, the success of marketing strategies is not only determined by planning but is also influenced by organizational behavior such as communication, teamwork, and leadership. This study uses a literature review method by analyzing several scientific journals, including research by Puji Rahmah, which shows that marketing strategies have an effect on customer satisfaction. The results indicate that amid the increasing competition in the Baju Bodo business, Zahra Baju Bodo is still able to attract consumers through appropriate marketing strategies supported by good organizational behavior
Co-Authors Andi Patappari Asni Asni Asnia Minarti Febbi Feria Mutmainna Andi Sudirman Nurhardianti Nurhardianti Nurhaya Ilmi Puja Armelia Rasmi Agustina Umar Umar