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All Journal Journal Of Public Policy (Social Politics) Sciences (Polisci) Journal Of Economic Sciences (Ekuisci) Journal of Education Sciences (Edusci)
Aghnia Dian Lestari
Swadaya Gunung Jati University, Cirebon
Economics, Econometrics & Finance Education Social Sciences

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Digital Marketing Communication In Building The Image Of Local Cuisine Products @ter.dimsum.dimsum Dema Guhaningtias; Siti Khumayah; Aghnia Dian Lestari
Jurnal Ekuisci Vol 3 No 6 (2026): Vol 3 No 6 July 2026
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/ekuisci.v3i6.1231

Abstract

Background. The development of digital technology has encouraged MSMEs to utilize social media as a primary marketing tool, particularly Instagram, which is visual and interactive. Aims. This study aims to analyze the digital marketing communication strategies on the Instagram account @ter.dimsum.dimsum in building the image of local culinary products. Methods. The method used is descriptive qualitative method, with data collection techniques of interviews with business owners, observation of Instagram content, and documentation. The data were analyzed through the stages of reduction, presentation, and drawing conclusions. Result. The results indicate that @ter.dimsum.dimsum primarily leverages visual content, simple narratives, and two-way interaction. From a digital marketing perspective, the "product" element is highlighted through appetizing food photos and videos; "price" is communicated transparently; "place" is realized through Instagram’s role as a digital space integrated with delivery services; and "promotion" is conducted organically via the feed, Stories, and Reels. Supporting factors include the product’s visual appeal, a communicative writing style, and responsiveness to consumers. Limiting factors include resource constraints, the absence of a structured posting schedule, limited content variety, and suboptimal follow-up promotion. Conclusion. This study concludes that digital marketing communication plays a significant role in building the image of local culinary products, but still requires strengthening in terms of planning and strategic consistency.
Preventing Bullying Among Schoolchildren: Persuasive Communication Between Teachers And Students At State Junior High School 14 In Cirebon City Ilham Baihaqi Salman; Siti Khumayah; Aghnia Dian Lestari
Jurnal Polisci Vol 4 No 1 (2026): Vol 4 No 1 September 2026
Publisher : ann4publisher@gmail.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/polisci.v4i1.1247

Abstract

Bullying is a phenomenon that has garnered significant media attention, both on social media and in other mass media. Bullying cases most often target school-aged children, particularly those aged 13–15, although they also frequently occur among college students or adults; consequently, bullying is most prevalent in schools. Therefore, persuasive communication between teachers—as educators—and students is essential to prevent bullying. The purpose of this study is to identify the barriers that arise in the process of persuasive communication, to determine the efforts made by teachers to overcome these barriers, and to analyze the forms of persuasive communication used by teachers to prevent bullying in schools. This study employs a qualitative approach using the case study method to understand the persuasive communication between guidance counselors and students. The results of the study show that when teachers engage in persuasive communication, they do so using a psychological approach, carefully selecting the messages to be conveyed to students so that they are easily accepted. Students are given the opportunity to actively participate in bullying prevention because, after all, they are the key actors in preventing bullying. The conclusion of this study is that persuasive communication between teachers and students can prevent bullying or violence in schools.
The Use Of The “Sipenda Cantik” Communication Technology As A Tool For Taxpayer Awareness Lia Sukmawati; Siti Khumayah; Aghnia Dian Lestari
Jurnal Polisci Vol 4 No 1 (2026): Vol 4 No 1 September 2026
Publisher : ann4publisher@gmail.com

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/polisci.v4i1.1248

Abstract

“Community-Based Local Tax Data Collection Information System: Accurate and Convenient through Creative Technology” known as the “SIPENDA CANTIK” application is a digital innovation for local tax data collection, information dissemination, and payments developed by the Regional Revenue Management Agency (BAPPENDA) of Kuningan Regency. Increasing public awareness and compliance with tax obligations is the primary objective of this application’s creation. The objective of this study is to analyze public tax compliance awareness through the SIPENDA CANTIK communication platform and to identify supporting factors in its usage process. Through interviews and observations, this study employs a descriptive qualitative method. As the primary source of Local Original Revenue and an indicator of local government capacity, local taxes play a crucial role; thus, the use of the SIPENDA CANTIK digital innovation can significantly support this process. This study found that communication strategies have a significant impact on the effectiveness of SIPENDA CANTIK.
Transformational Leadership At Madrasah Tsanawiyah Ma'had Al-Zaytun Sulthon Mujahidin; Asifa Hijrotul Madinah; Siti Khumayah; Aghnia Dian Lestari
Jurnal Edusci Vol 3 No 2 (2025): Vol 3 No 2 November 2025
Publisher : Annpublisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/edusci.v3i2.982

Abstract

Background. This research is based on the problem of teacher and student discipline at Madrasah Tsanawiyah Ma'had Al-Zaytun, which, despite having strict rules and a clear vision, still shows low participation and awareness of intrinsic discipline. Aims. This research aims to examine how school principals apply the four dimensions of Transformational leadership: influence, idealized-inspirational motivation, intellectual stimulation, and individual consideration. Methods. In fostering a culture of discipline and increasing school residents' involvement, using descriptive qualitative methods such as observation, in-depth interviews, and documentation. This study analyzes the leadership practices of school principals in the natural context of madrasas. Result. The results of the study show that examples of leadership, visionary communication, support for learning innovation, a humanistic approach, and an educational and restorative disciplinary system can create an orderly, supportive, and motivating learning environment. Transformational leadership has been shown to work in an integrated way to foster discipline as an internal value, not just formal compliance. Conclusion. The conclusion of the research is that transformational leadership is an effective strategy to strengthen the culture of educational organizations. Implementation. It is recommended that schools continue to develop affirming two-way communication, continuous character development, and pedagogical innovation to maintain the quality of discipline and motivation to learn.
Co-Authors Asifa Hijrotul Madinah Dema Guhaningtias Ilham Baihaqi Salman Lia Sukmawati Siti Khumayah Sulthon Mujahidin