Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Edunomika (JIE) Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Edwin Zusrony
Universitas Muhammadiyah Surakarta
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Medicine & Pharmacology Social Sciences Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Role of Digital Marketing in Improving SME Performance: A Systematic Literature Review Edwin Zusrony; Anton Agus Setyawan; K Kussudyarsana
Proceeding ISETH (International Summit on Science, Technology, and Humanity) 2025: Proceeding ISETH (International Summit on Science, Technology, and Humanity)
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study is a Systematic Literature Review (SLR) study that aims to identify, examine, and synthesize the latest findings related to the adoption of digital marketing and e-commerce in Micro, Small, and Medium Enterprises (MSMEs). By analyzing 20 selected international journals, this study explores various determinants, challenges, and impacts of digital technology implementation on MSME business performance. The results of the study reveal that technological, organizational, and environmental factors (TOE framework), digital marketing capabilities, innovation capacity, and customer connectivity through digital platforms are key elements in the adoption process. In addition, external factors such as the COVID-19 pandemic, market globalization, and competitive pressures also drive the acceleration of MSME digitalization. Other findings show that the adoption of e-commerce and digital marketing not only improves financial performance and market competitiveness, but also contributes to business sustainability, supply chain efficiency, and export market expansion, especially in the context of cross-border e-commerce. The study analysis suggests approaches for policymakers and researchers to create an MSME digital transformation strategy concerning technology and collaboration within a digital ecosystem.
Increasing Competitiveness of Creative Business in Small and Medium Enterprises (SMEs): Systematic Literature Review Edwin Zusrony; Muzakar Isa; Kussudyarsana; Anton Agus Setyawan
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 4 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v9i4.20629

Abstract

This study aims to determine the trend of increasing competitiveness of creative businesses in small and medium enterprises (SMEs) in 2018-2024. This research method uses a systematic literature review, which is divided into two steps, namely, planning and implementation of results. This study uses a search approach of 197 relevant articles indexed in the Scopus database, and then a filtering process is carried out until the final results are 20 journals that meet the research criteria, including journal categories, open access categories and full-text manuscripts. The findings show that the competitiveness of creative SMEs is driven by various factors, including organizational adaptation, innovation, knowledge management, institutional support, leadership, and strategic resource management. These determinants interact dynamically to shape SMEs' ability to innovate, adapt, and thrive in competitive markets. Future research should focus on integrating these factors in specific creative sectors to develop a comprehensive framework for enhancing SME competitiveness.
Co-Authors Anton Agus Setyawan Kussudyarsana Muzakar Isa