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All Journal Jurnal Manajemen Bisnis Jurnal Manajemen Dayasaing Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Benefit: Jurnal Manajemen dan Bisnis Riset Akuntansi dan Keuangan Indonesia Jurnal Mirai Management JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Journal of Economic, Bussines and Accounting (COSTING) DIJB (Diponegoro International Journal of Business) International Journal of Supply Chain Management EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Mantik Jurnal Muara Ilmu Ekonomi dan Bisnis JURNAL LENTERA BISNIS Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Jurnal Fokus Manajemen Bisnis Komitmen : Jurnal Ilmiah Manajemen Jurnal Bina Bangsa Ekonomika Proceedings Series on Social Sciences & Humanities International Journal of Management Science and Information Technology (IJMSIT) Jurnal Ekonomika: Manajemen, Akuntansi & Perbankan Syari'ah International Journal of Science and Environment Jurnal Inovasi Pengabdian dan Pemberdayaan Masyarakat Jurnal Sistem Informasi dan Manajemen
Kussudyarsana Kussudyarsana
Fakultas Ekonomi Dan Bisnis Universitas Muhammadiyah Surakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Transportation Other

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ADOPSI INOVASI USAHA KECIL DAN MENENGAH (UKM) DI SURAKARTA TERHADAP SISTEM PERBANKAN SYARIAH Kussudyarsana, Kussudyarsana
Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Vol 11, No 1 (2010): JEP Juni 2010
Publisher : Universitas Muhammdaiyah Surakarta

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Abstract

This article tries to explain the adoption innovation phenomenon of sharia banking in Surakarta, especially for small-scale enterprises in Surakarta. This paper tries to investigate some factors that are predicted stimulate the owners of small enterprises to adopt or not to adopt the sharia banking. Those factors were principle of religion about interest, profit sharing, financial risk, cost of fund and banking facility. Research suggests that there were no significant impact of all factors except profit sharing. To measure how they would adapt we tested by several factors of Rogers model such as relative advantage, compatibility, complexity, trialibility, and observability. The result showed that this innovation could be having a relative advantage and compatibility, had a significant effect on the adoption of innovation but not for three others factors. To test the hypothesis we use regression analysis, cross tabulation and chi-square statistic.
BUDAYA DAN PEMASARAN Tinjauan Pengaruh Budaya terhadap Perilaku Konsumen Kussudyarsana, Kussudyarsana
Benefit Volume 12 No 2 Desember 2008
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

This paper tried to describe the role of culture in management marketing, especiallyin the consumer behavior field. Some aspects of culture be investigated and analyzed bycombined of theorytical background in the real context. This paper also explored the level ofculture, the existence of culture value, and discussing their impact to consumer behavior.Finally, in the end of the paper, author explained the existence of ritual and their implicationto marketing strategies.
Pengaruh Karir Obyektif Pada Wanita Terhadap Konflik Keluarga-Pekerjaan Kasus Pada Universitas Muhammadiyah Surakarta Kussudyarsana, Kussudyarsana
Benefit Volume 13 No 2 Desember 2009
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

This research due to test influence of  objective career at woman toward level of  work family conflict. To answer research question, we investigate 51 both of  woman lecturer and officer  that work in university of Muhammadiyah Surakarta, and comparing different  career objective. The one group was people  that occupy  leader in certain job and the other group was member of  certain departmen. To analyze  research question, we use independent t test, and regrresion analysis with dummy variable.  The result suggested there are no  impact of objective career toward level of conflict. All of hyphotesis testing not confirm to the empirical data. 
ANALISIS SIKAP DAN NIAT MEMBELI KAUM MUDA DI SURAKARTA TERHADAP PAKAIAN BATIK Kussudyarsana, Kussudyarsana
Benefit Volume 10 No 2 Desember 2006
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

In recent time, Batik, as a traditional fashion not fully intention to the youth market. The Youthmarket, are very potential market that profitable for Batik Fashion Industry. This research try toanswer the question about attitude and intention to buy of the young people toward batik. The authorpredict negative attitude but positive normative belief effect intention to buy of young people towardBatik. This research uses non-random sampling method (convenience sampling) in order to collect data.One hundred young people are used as respondent. Majority of those respondents are student inuniversity. Data were collected using self-administrative questionnaire. The result suggested model notfully confirm to reason action theory, because normative belief did not effect toward intention to buy.However, attitude had effect toward intention to buy. The study result could be taken into account anypolicies that link the all of characteristic used the study.
FENOMENA SELEBRITAS SEBAGAI MODEL IKLAN DARI SUDUT PANDANG SUMBER PESAN Kussudyarsana, Kussudyarsana
Benefit Volume 8 No 2 Desember 2004
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

At recent time, celebrities are easily found as product spokesperson. Marketer use celebrity inorder to their product to be recognized. To do that, the spokesperson must be credible. Source credibilityis very important, because the audience welcomes to credible spokesperson and reject incredible source.Two dimension of source credibility related to the celebrity, those are attractiveness and expertise.Research found expertise credibility more congruent to high involvement product, and attractiveness wasmatch to low involvement product.
Persepsi Konsumen atas Merek Lokal dan Asing Pada Kategori Produk Hedonik dan Utilitarian Kussudyarsana, Kussudyarsana
Benefit Volume 1 No.1 Juni 2016
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

The objective of the research is to examine the relationship between perception of local and foreign brand toward quality product and price dimension. In order to investigate the perception toward local and foreign branding, this study used  hedonic and utilitarian product. This research used questionnaire to obtain the data. One hundred samples through convinience sampling were used in this research. The result indicate that foreign brand was high score in the perception of quality and price.  The study also found that there was significance differences of perception of price among local and foreign brand.
Analisis Klaster dengan Value Chain Analysis : Studi Kasus pada Klaster Mebel Rotan di Surakarta Susila, Ihwan; Kussudyarsana, Kussudyarsana; Fatchurrohman, Fatchurrohman
Benefit Volume 11 No 2 Desember 2007
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

Indonesian cluster studies has been an emerged issue in business studies. This paper studies rattan cluster industry in Surakarta by using value chain analysis proposed by Porter (1985). We use embedded case study methods in order to capture the depth of the issue. The result shows that there are two kinds of procurement in the Surakartarattan cluster, they are cash and credit with unique terms of trade. Also, this study shows that raw material is the main problem in the industry. We recommend that the Indonesian government should pay more attention to the supply of raw material in the rattanindustry.
Persepsi Konsumen atas Merek Lokal dan Asing Pada Kategori Produk Hedonik dan Utilitarian Kussudyarsana, Kussudyarsana
Benefit: Jurnal Manajemen dan Bisnis Volume 1 No 1 Juni 2016
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v1i1.2365

Abstract

The objective of the research is to examine the relationship between perception of local and foreign brand toward quality product and price dimension. In order to investigate the perception toward local and foreign branding, this study used  hedonic and utilitarian product. This research used questionnaire to obtain the data. One hundred samples through convinience sampling were used in this research. The result indicate that foreign brand was high score in the perception of quality and price.  The study also found that there was significance differences of perception of price among local and foreign brand.
ANALISIS SIKAP DAN NIAT MEMBELI KAUM MUDA DI SURAKARTA TERHADAP PAKAIAN BATIK Kussudyarsana, Kussudyarsana
Benefit: Jurnal Manajemen dan Bisnis Benefit : Kumpulan Makalah Diskusi Dosen FE UMS Volume 10 No 2 Desember 2006
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v10i2.1234

Abstract

In recent time, Batik, as a traditional fashion not fully intention to the youth market. The Youthmarket, are very potential market that profitable for Batik Fashion Industry. This research try toanswer the question about attitude and intention to buy of the young people toward batik. The authorpredict negative attitude but positive normative belief effect intention to buy of young people towardBatik. This research uses non-random sampling method (convenience sampling) in order to collect data.One hundred young people are used as respondent. Majority of those respondents are student inuniversity. Data were collected using self-administrative questionnaire. The result suggested model notfully confirm to reason action theory, because normative belief did not effect toward intention to buy.However, attitude had effect toward intention to buy. The study result could be taken into account anypolicies that link the all of characteristic used the study.
FENOMENA SELEBRITAS SEBAGAI MODEL IKLAN DARI SUDUT PANDANG SUMBER PESAN Kussudyarsana, Kussudyarsana
Benefit: Jurnal Manajemen dan Bisnis Benefit : Kumpulan Makalah Diskusi Dosen FE UMS Volume 8 No 2 Desember 2004
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/benefit.v8i2.1198

Abstract

At recent time, celebrities are easily found as product spokesperson. Marketer use celebrity inorder to their product to be recognized. To do that, the spokesperson must be credible. Source credibilityis very important, because the audience welcomes to credible spokesperson and reject incredible source.Two dimension of source credibility related to the celebrity, those are attractiveness and expertise.Research found expertise credibility more congruent to high involvement product, and attractiveness wasmatch to low involvement product.
Co-Authors Agus Setiawan, Anton Agustin Dwi Hastuti Anggrayuda fajar Anggun Azizah Annisa Annisa Antika, Mia Anton Agus Setyawan Arta, Muhammad Alvin Danu Ayuandira, Ririn Devi, Nur Yuliana Dwi Putri Kinasih Evita Dhewi Hananti Farhan Afifudin, Muhammad Farid Wajdi Fatchurrohman Fatchurrohman Fatchurrohman Fatchurrohman, Fatchurrohman Febrianti, Bella Gusva Nanda Prayoga Hananti, Evita Dhewi Hastuti, Agustin Dwi Ihwan Susila Jati Waskito Jufendri Laili Isrofa Lestari Rejeki Lestari Rejeki, Lestari Luluk Ria Rakhma Luqiana, Asyifa Lulu M. Rizki M. Sholahuddin Maimun, Muhammad Halim Mia Antika Muchlison Anis Muh. Tasrif Muhriza, Nurul Naisha Rahma Indraswari Nur Achmad Nur Yuliana Devi Prabowo, Kharina Febby Purwo Saputro, Edy Rahmad Ageng Handoko Rahmawati, Clara Fadhilla Ram Vemuri Ramadhaningtyas, Novendra Frida Reni Nur Alviana Riska Atqiyya Baroroh Rohmani, Nala Putriana Haidir S Soepatini Soeptaini Soeptaini Solly Aryza Sutanto, Wullyatri Dewi Risma Yessy Bangkit Forma Zulfa Irawati Zulfa Irawati, Zulfa