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All Journal Horizon: Indonesian Journal of Multidisciplinary
Arjuna Arjuna
Nitro Institute of Business and Finance
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Co-Creation Innovation: Peran Konsumen Sebagai Mitra dalam Design Thinking Daniel Daniel; Arjuna Arjuna; Tien Suharti; Oktavianus Oktavianus; Megawaty Megawaty
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 3 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/extkzv70

Abstract

This study analyzes the role of consumers as innovation partners in the co-creation innovation approach through the implementation of design thinking. The method used is a Systematic Literature Review guided by PRISMA, involving articles obtained from Google Scholar, Scopus, ScienceDirect, Springer, and Emerald Publishing from 2010 to 2024. Of the 40 articles identified, 20 were selected as the main sources. The findings show that co-creation innovation strengthens the effectiveness of design thinking through consumer involvement in the stages of empathize, define, ideate, prototype, and test. Consumers act as sources of ideas, development participants, solution testers, and innovation evaluators. This approach enhances innovation relevance, consumer engagement, customer loyalty, and co-learning processes. However, its implementation still faces challenges, including variations in consumer participation, multi-stakeholder coordination, limited resources, and the suboptimal use of digital technology. This study contributes to integrating the concepts of co-creation innovation, consumer engagement, value co-creation, and design thinking into a systematic review.
Co-Authors Daniel Daniel Megawaty Megawaty Oktavianus Oktavianus Tien Suharti