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Jaringan Komunikasi dalam Event Branding ”Khayangan Festival” untuk Meningkatkan Citra Perusahaan Khayangan Residence Eliza Kurnia D. W; Saidatul Fitriya; Yesi Maulidia; Rio Kurniawan
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 3 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i3.6278

Abstract

This study aims to analyze the communication network structure in the Khayangan Festival using the Social Network Analysis (SNA) approach. The study used a quantitative method by utilizing data on communication relationships between involved actors, both internal and external to the festival organizer. Data were analyzed using UCINET and NetDraw software by measuring Degree Centrality, Betweenness Centrality, Closeness Centrality, Eigenvector Centrality, and network density. The results showed that the communication network formed had a centralized pattern, where communication and coordination flows were concentrated in several key actors. Mas Arslan emerged as the most central actor with the highest scores on all centrality indicators, indicating his role as a coordination center, information connector, and the most influential actor in the network. Density analysis showed a relatively dense network with high interaction intensity between stakeholders. In addition, the involvement of the community, sponsors, media partners, and local influencers acted as weak ties that expanded the reach of information and strengthened the event's branding. These findings indicate that the success of the Khayangan Festival was supported by an integrated communication network structure and effective management of information flows. This study provides practical implications for event management in designing network-based communication strategies to improve the effectiveness of event coordination and promotion.
Analisis Jaringan Komunikasi dalam Kesuksesan UKM Seni Nanggala pada Event Trunojoyo Art Festival HusnuL Hotimah; Meilani Alisiana Putri; Rio Kurniawan
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 3 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i3.6301

Abstract

Jaringan komunikasi internal organisasi kemahasiswaan memegang peranan strategis dalam mendukung keberhasilan pelaksanaan program kerja. Penelitian ini mengkaji pola jaringan komunikasi kepanitiaan Trunojoyo Art Festival (TAF) 2025 yang diselenggarakan oleh UKM Seni Nanggala Universitas Trunojoyo Madura pada 24–27 September 2025 dengan tema "Sekala Gemilang, Kelana Gemintang". Pendekatan yang digunakan adalah Analisis Jaringan Sosial (Social Network Analysis/SNA) dengan metode sosiometri dan analisis sentralitas menggunakan perangkat lunak UCINET VI. Hasil penelitian menunjukkan bahwa jaringan komunikasi kepanitiaan TAF 2025 membentuk pola terpusat dengan tingkat sentralisasi graf sebesar 68,40%, di mana Ketua Pelaksana (Dhea) dan Sekretaris Pelaksana (Dewi) mendominasi aliran informasi sebagai aktor sentral utama. Nilai degree centrality tertinggi dipegang oleh Dhea (1.000) dan Dewi (0.923), sementara koordinator setiap sie berperan sebagai penghubung sekunder antara inti kepanitiaan dan anggota divisi. Meskipun struktur komunikasi bersifat hierarkis, solidaritas dan kesuksesan acara tetap terwujud melalui sistem briefing rutin, komunikasi egaliter dalam grup WhatsApp, serta budaya koordinasi yang responsif