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All Journal Abdi Psikonomi J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat)
Andriyani Puji Lestari
Pendidikan Akuntansi, Universitas Muhammadiyah Surakarta
Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Implementation of Superior Branding and Governance Strategies in Improving The Existence of Early Childhood Institutions (Study on Kb/Tk Ummahat Aisyiyah Cemani, Sukoharjo) Suranto; Sabar Narimo; Moc. Chairil Asmawan; Azarin Carissa Putri Laksmi; Adelia Dinda Maharani; Andriyani Puji Lestari
Abdi Psikonomi Vol 7, No 1 (2026): Juni 2026
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/psikonomi.v7i1.16862

Abstract

This community service activity aims to increase the existence of KB/TK Ummahat Aisyiyah Cemani through the implementation of an integrated branding and superior governance strategy. The main problems of partners include weak school branding, limited promotion, conventional governance, and suboptimal community involvement and partnerships. The methods used are participatory, educational, and applicative approaches through the stages of socialization, training and workshops, mentoring, partnership collaboration, and monitoring and evaluation. The programs carried out include parenting activities, coloring competitions and trial classes, grand recitations and social activities, social media development, school governance assistance, and procurement of promotional media. The results of the activity showed an increase in school visibility, parental and community involvement, as well as improvements in a more professional and systematic governance system. The use of social media has also proven effective in expanding the reach of promotion and building a positive image of the institution. In addition, collaboration with various stakeholders strengthens the network's network and the sustainability of the program. Thus, the superior branding and governance strategies implemented are able to increase the existence and competitiveness of KB/TK Ummahat Aisyiyah Cemani. This service model can be a reference for other Early Childhood Education institutions in facing competitive challenges in the digital era.
Penguatan Kapasitas Green Entrepreneurship Diaspora Indonesia di Jepang melalui Pendekatan Green Business Model Canvas Berbasis Komunitas Suranto Suranto; Susilaningsih; Mujahidin Ahmad; Rochman Hadi Mustofa; Sidiq Permono Nugroho; Yani Sukriah Siregar; Andriyani Puji Lestari
J-ABDIPAMAS (Jurnal Pengabdian Kepada Masyarakat) Vol. 10 No. 1 (2026): April 2026
Publisher : IKIP PGRI Bojonegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30734/j-abdipamas.v10i1.5317

Abstract

ABSTRACT The transformation toward a green economy requires strengthening sustainable entrepreneurial capacity, including within Indonesian diaspora communities abroad. This International Partnership Community Service Program (PkM-KI) aims to enhance green entrepreneurship literacy and the capability to design green businesses based on the Green Business Model Canvas (GBMC) among the Indonesian diaspora in Japan. The program was implemented through a blended approach consisting of online webinars, offline workshops, and digital mentoring. A total of 30 participants attended the offline workshop and served as respondents for the pre-test and post-test. The results indicate an increase in the average score from 2.30 to 4.46, reflecting a gain of 2.16 points. The program produced tangible outputs in the form of community-based green business idea designs and the establishment of the Greenpreneur Indonesia–Japan forum. The program contributed to improving participants’ cognitive capacity, self-confidence, and strengthening the socio-economic networking of the diaspora. The blended community empowerment model based on GBMC proved to be effective and adaptive to the geographical and time constraints faced by participants. This program is recommended for replication among other diaspora communities as part of the internationalization of community engagement initiatives based on the green economy.   Keywords: green entrepreneurship, Indonesian diaspora, green business model canvas, community empowerment, green economy.   ABSTRAK Transformasi menuju ekonomi hijau menuntut penguatan kapasitas kewirausahaan berkelanjutan, termasuk pada komunitas diaspora Indonesia di luar negeri. Program Pengabdian kepada Masyarakat Kemitraan Internasional (PkM-KI) ini bertujuan meningkatkan literasi green entrepreneurship dan kemampuan perancangan usaha hijau berbasis Green Business Model Canvas (GBMC) pada diaspora Indonesia di Jepang. Kegiatan dilaksanakan melalui pendekatan blended: webinar daring, workshop luring, dan pendampingan digital. Sebanyak 30 peserta mengikuti workshop luring dan menjadi responden pre-test dan post-test Hasil menunjukkan peningkatan rata-rata skor dari 2,30 menjadi 4,46, dengan kenaikan sebesar 2,16 poin. Luaran konkret rancangan ide bisnis hijau berbasis komunitas serta terbentuknya forum Greenpreneur Indonesia–Jepang. Program ini berdampak pada peningkatan kapasitas kognitif, kepercayaan diri, serta penguatan jejaring sosial ekonomi diaspora. Model blended community empowerment berbasis GBMC terbukti efektif dan adaptif terhadap keterbatasan geografis dan waktu peserta. Program ini direkomendasikan untuk direplikasi pada komunitas diaspora lainnya sebagai bagian dari internasionalisasi pengabdian masyarakat berbasis green economy. Kata kunci: green entrepreneurship, diaspora Indonesia, green business model canvas, pemberdayaan komunitas, ekonomi hijau
Co-Authors Adelia Dinda Maharani Azarin Carissa Putri Laksmi Moc. Chairil Asmawan Mujahidin Ahmad Rochman Hadi Mustofa Sabar Narimo Sidiq Permono Nugroho Suranto Suranto Suranto Susilaningsih Yani Sukriah Siregar