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p-Index From 2021 - 2026
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All Journal Abdi Psikonomi
Azarin Carissa Putri Laksmi
Pendidikan Akuntansi, Universitas Muhammadiyah Surakarta
Religion Humanities Economics, Econometrics & Finance

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Implementation of Superior Branding and Governance Strategies in Improving The Existence of Early Childhood Institutions (Study on Kb/Tk Ummahat Aisyiyah Cemani, Sukoharjo) Suranto; Sabar Narimo; Moc. Chairil Asmawan; Azarin Carissa Putri Laksmi; Adelia Dinda Maharani; Andriyani Puji Lestari
Abdi Psikonomi Vol 7, No 1 (2026): Juni 2026
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/psikonomi.v7i1.16862

Abstract

This community service activity aims to increase the existence of KB/TK Ummahat Aisyiyah Cemani through the implementation of an integrated branding and superior governance strategy. The main problems of partners include weak school branding, limited promotion, conventional governance, and suboptimal community involvement and partnerships. The methods used are participatory, educational, and applicative approaches through the stages of socialization, training and workshops, mentoring, partnership collaboration, and monitoring and evaluation. The programs carried out include parenting activities, coloring competitions and trial classes, grand recitations and social activities, social media development, school governance assistance, and procurement of promotional media. The results of the activity showed an increase in school visibility, parental and community involvement, as well as improvements in a more professional and systematic governance system. The use of social media has also proven effective in expanding the reach of promotion and building a positive image of the institution. In addition, collaboration with various stakeholders strengthens the network's network and the sustainability of the program. Thus, the superior branding and governance strategies implemented are able to increase the existence and competitiveness of KB/TK Ummahat Aisyiyah Cemani. This service model can be a reference for other Early Childhood Education institutions in facing competitive challenges in the digital era.
Empowering the Thai Diaspora : Increasing Financial Literacy and Environmental Awareness in Accordance with the Principles of Green Economy on Muhammadiyah's Da'wah Suranto Suranto; Dhany Efita Sari; Siti Aisyah; Yani Sukriyah Siregar; Hanifah Intan Tria Jelita; Azarin Carissa Putri Laksmi
Abdi Psikonomi Vol 6, No 1 (2025): Juni 2025
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/psikonomi.v6i1.10230

Abstract

The purpose of this community service is to improve financial literacy and environmental awareness of the Indonesian diaspora in Thailand. Situation analysis revealed a low level of knowledge in financial management and green economy practices within the community. The implementation method consisted of visual module-based training, the use of assistive technology (Google Lens), and a dakwah approach rooted in Islamic values. The activity was carried out at Lukmanulhakeem School, Yala, Southern Thailand, involving 24 participants, comprising teachers and students of the school. Pretest and posttest results indicated an increase in the average score from 4.50 to 4.95. More than 83.3% of participants were able to develop personal financial plans, while 87.5% expressed readiness to adopt environmentally compliant financial products. Furthermore, interactive discussions reflected the participants' enthusiasm for adopting green economy principles in daily life. Language barriers were addressed through the use of Google Lens as a translation aid, enabling participants to better understand foreign terms, module content, and measurement instruments for improved comprehension and skills development. These results demonstrate that the Muhammadiyah dakwah-based approach integrating green economy principles effectively enhanced the financial literacy and ecological awareness of the diaspora, while also building a foundation for the economic and social sustainability of the diaspora community in Thailand
Co-Authors Adelia Dinda Maharani Andriyani Puji Lestari Dhany Efita Sari Hanifah Intan Tria Jelita Moc. Chairil Asmawan Sabar Narimo Siti Aisyah Suranto Suranto Suranto Yani Sukriyah Siregar