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All Journal Jurnal Ilmu Pertanian dan Perikanan (PENARIK)
Arini Roro Anggun Tsalasa
Universitas Muhammadiyah Gresik
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Other

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Analisis Sistem Pemasaran Digital Dalam Memasarkan Produk Olahan Udang Vaname Pada Kirana Food Sebagai Binaan Dinas Perikanan Kabupaten Lamongan Aldo Fikhri Firdaus; Sutrisno Adi Prayitno; Resya Nurdyawati; Arini Roro Anggun Tsalasa
Jurnal Ilmu Pertanian dan Perikanan Vol. 3 No. 2 (2026): PENARIK - Agustus
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/penarik.v3i2.1814

Abstract

The fishery processing industry, particularly processed whiteleg shrimp (*Litopenaeus vannamei*) products, has significant potential for development in the domestic market. However, the increasing competition in the processed food industry requires Micro, Small, and Medium Enterprises (MSMEs) to implement effective marketing strategies, one of which is digital marketing. This study aims to analyze the implementation of digital marketing strategies at Kirana Food MSME, Lamongan Regency, in supporting the marketing development of processed whiteleg shrimp products. The research was conducted through direct observation, interviews, and documentation of the marketing activities implemented by the enterprise. The findings indicate that Kirana Food has adopted an integrated marketing strategy that combines conventional and digital channels. Offline distribution is carried out through partnerships with modern retail stores and souvenir centers, while digital marketing utilizes various platforms, including Instagram, TikTok Shop, Shopee, and Facebook. The use of digital media serves not only as a promotional tool but also as a means of communicating with consumers, providing product information, and expanding market reach. Therefore, digital marketing strategies play a significant role in supporting the marketing development of processed whiteleg shrimp products at Kirana Food MSME and enhancing opportunities for market expansion in the digital era.
Analisis Perkembangan Usaha Budidaya Ikan Lele Di Kabupaten Lamongan Tahun 2022–2024 Moh Fadli Robby; Ummul Firmani; Resya Nurdyawati; Arini Roro Anggun Tsalasa
Jurnal Ilmu Pertanian dan Perikanan Vol. 3 No. 2 (2026): PENARIK - Agustus
Publisher : CV. SINAR HOWUHOWU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70134/penarik.v3i2.2079

Abstract

Catfish farming is one of the aquaculture activities with development potential due to the characteristics of catfish, which are relatively easy to culture, have rapid growth, and have a relatively short cultivation cycle. Lamongan Regency is one of the areas in East Java with potential for aquaculture development. This study aimed to analyze the development of catfish farming in Lamongan Regency during 2022–2024 based on cultivation area and catfish production. The study used a qualitative descriptive method with secondary data obtained from the Lamongan Regency Fisheries Service Profiles for 2022, 2023, and 2024. Data were collected through documentation and literature study. Data analysis consisted of data reduction, data presentation, conclusion drawing, and verification. The results showed that the catfish cultivation area decreased from 52.35 ha in 2022 to 40.06 ha in 2023 and remained at 40.06 ha in 2024. Catfish production increased from 3,018.88 tons in 2022 to 3,312.29 tons in 2023, before decreasing to 46.89 tons in 2024. Overall, the development of catfish farming in Lamongan Regency during 2022–2024 showed an unstable pattern. The cultivation area showed a decreasing and then stable trend, while production increased in 2023 and declined sharply in 2024. This condition indicates the need for further evaluation and verification of production data as well as strengthening support for catfish farmers.  
Co-Authors Aldo Fikhri Firdaus Firmani, Ummul Moh Fadli Robby Resya Nurdyawati Sutrisno Adi Prayitno