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All Journal Journal of General Education and Humanities Proceeding International Conference on Digital Education and Social Science
Balthasar Watunglawar
Universitas PGRI Argopuro Jember
Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Social Media-Based Marketing Strategies and Their Impact on SME Sales Growth in Jember Balthasar Watunglawar; Karnadi Karnadi; Amin Silalah; Katarina Leba
Journal of General Education and Humanities Vol. 5 No. 4 (2026): August
Publisher : MASI Mandiri Edukasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58421/gehu.v5i4.1792

Abstract

This study aims to examine the influence of social media-based marketing strategies on the sales growth of small and medium-sized enterprises (SMEs) in Jember Regency. In the era of digital transformation, social media has emerged as a strategic platform for businesses to reach broader consumer segments, strengthen customer relationships, and improve market competitiveness. This research adopts a quantitative approach using a survey method. Data were collected through questionnaires distributed to 120 SME owners and managers in Jember Regency who actively utilize social media as a marketing channel. The collected data were analyzed using simple linear regression analysis to determine the relationship between social media marketing strategies and sales growth. The findings reveal that social media-based marketing strategies have a positive and statistically significant effect on SME sales growth. The results suggest that effective social media use contributes to increased customer engagement, broader market penetration, and enhanced business performance. SMEs that consistently implement digital marketing practices tend to experience higher sales growth than those with limited social media activity. These findings highlight the strategic importance of optimizing social media platforms as an integral component of business development in the digital economy. The practical implications of this study emphasize the need for SMEs to prioritize high-quality content creation, maintain active customer interaction, and maximize the use of paid advertising features to improve promotional effectiveness and market reach. The study contributes to the growing body of literature on digital marketing by providing empirical evidence regarding the role of social media in supporting sustainable sales growth among SMEs in developing regions.
The Influence of Cognitive, Affective, and Psychomotor Assessment Based on SPSS and SmartPLS Software on the Effectiveness of Learning Outcomes Evaluation Management at Senior High Schools in Jember Regency Amin Silalahi; Basuki Hadiprayogo; Karnadi; Balthasar Watunglawar; Nugroho Edi Santoso
Proceeding International Conference on Digital Education and Social Science Vol. 3 No. 1 (2025): Proceeding International Conference on Digital Education and Social Science 202
Publisher : Asosiasi Pengelola Publikasi Ilmiah (APPI) PT PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55506/icdess.v3i1.172

Abstract

This study investigates the effects of cognitive, affective, and psychomotor domains on the effectiveness of learning outcome assessment management at senior high schools in Jember Regency, Indonesia. Utilizing a quantitative survey approach, data were collected from 100 teachers through validated questionnaires. Analysis employed SPSS and SmartPLS software, revealing a model with an R² of 0.999, indicating excellent explanatory power. Results demonstrated that affective (beta = 0.573) and psychomotor (beta = 0.424) domains significantly positively influence assessment management effectiveness, while cognitive (β = 0.003) shows no significant effect. These findings highlight the prominent roles of emotional and practical skills in assessment management. The integration of SPSS and SmartPLS enhances analytical precision, supporting data-driven decision-making. This research contributes to the development of technology-based assessment models, emphasizing the importance of managing affective and psychomotor domains to improve educational quality.
Co-Authors Amin Silalah Amin Silalahi Basuki Hadiprayogo Karnadi Karnadi Karnadi Katarina Leba Nugroho Edi Santoso