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p-Index From 2021 - 2026
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All Journal International Journal of Economic, Technology and Social Sciences (Injects)
Arif Hamdani Margolang
Universitas Muhammadiyah Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Public Health Social Sciences

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Family Communication Orientation In The Shift Of Urban Wedding Traditions: An Analysis Of Message Accommodation In Intimate Weddings In Medan City Arif Hamdani Margolang; Suci Ledian Khairina; Al Wafi
International Journal of Economic, Technology and Social Sciences (Injects) Vol. 7 No. 1 (2026): May 2026
Publisher : CERED Indonesia Institute

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Abstract

The shift in wedding concepts from large-scale communal parties to intimate weddings triggers distinct discourse dynamics within urban family communication. This study aims to dissect the intergenerational communication asymmetry between young couples (Millennials/Gen Z) and parents through the lenses of Family Communication Patterns Theory and Communication Accommodation Theory. Using a qualitative approach with a descriptive case study method, primary data were obtained through in-depth interviews with eight wedding organizer practitioners in Medan City during the 2012–2024 operational period. The results show that proposing the intimate wedding concept tests the relationship between conversation orientation and conformity orientation within the family. To bridge cultural tensions and parents' face management needs, young couples and wedding organizers implement message accommodation tactics through convergent linguistic reframing and spatial-temporal structural compromises in a hybrid model. This study formulates the concept of Negotiated Ritual Modernity, wherein modernity does not eliminate collective traditions but rather reconstructs them spatially and temporally through a professional communication mediation process.
Media Convergence And Peer Communication: An Analysis Of Digital Message Strategies Of North Sumatra Genre Ambassadors In Family Life Preparation Campaigns Suci Ledian Khairina; Arif Hamdani Margolang; Al Wafi
International Journal of Economic, Technology and Social Sciences (Injects) Vol. 7 No. 1 (2026): May 2026
Publisher : CERED Indonesia Institute

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Abstract

The development of information technology triggers media convergence that redefines the information consumption patterns of the younger generation. Crucial issues such as Family Life Preparation for Adolescents (PKBR) and stunting prevention often experience communication resistance due to rigid socio-cultural message packaging. This study aims to examine and analyze the digital communication strategies implemented by GenRe (Generasi Berencana) Ambassadors of North Sumatra in conducting PKBR education and rejecting TRIAD KRR risks (Free Sex, Early Marriage, and Illegal Drugs). Grounded in Harold Lasswell's Communication Formula (Who Says What In Which Channel To Whom With What Effect) and Peer Group Communication Theory, this study uses a descriptive qualitative interpretative approach. Data were gathered through in-depth interviews with 10 main informants consisting of BKKBN North Sumatra officials and GenRe Ambassadors across generations (2018-2025), alongside document analysis of the @genresumut Instagram account. The results indicate that the elimination of communication barriers is driven by the status of GenRe Ambassadors as peer communicators who possess high socio-cultural homophily with the audience. Formulated messages use creative-popular narratives, dynamic infographics, and short audio-visual products (Reels and TikTok) to convert formal issues into casual conversations. Dissemination channels optimize interactive new social media algorithms to engage Generation Z and Alpha massively, resulting in cognitive, affective, and behavioral changes among youth in North Sumatra. Keywords: Communication Accommodation, Family Communication Patterns, Intimate Wedding, Negotiated Ritual Modernity.
Co-Authors Al Wafi Suci Ledian Khairina