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OPTIMIZING THE ROLE OF THE “PANTAI MARANG” TOURISM COMMUNITY IN THE MANAGEMENT OF PANTAI MARANG ECOTOURISM Andi Raihana Amirah Nahda; Gusti Haqiqiansyah Gusti; Doni Darmasetiadi
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 3 No. 3 (2026): Vol. 03 No. 3 Edisi Juli 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v3i3.2522

Abstract

This study aims to formulate a strategy for optimizing the role of the “Pantai Marang” Tourism Awareness Group (Pokdarwis) in the management of ecotourism at Pantai Marang, Kaliorang District, Indonesia. The study employed a mixed-method approach combining qualitative and quantitative methods. The qualitative approach was used to identify internal and external factors through interviews and field observations. Meanwhile, the quantitative approach was applied in the IFAS and EFAS analyses using purposive sampling involving three respondents selected based on specific criteria. Data analysis was conducted using the SWOT (Strengths, Weaknesses, Opportunities, and Threats) method. The findings revealed that the IFAS score was 1.12 and the EFAS score was 0.50, indicating that the position of the “Pantai Marang” Pokdarwis falls within Quadrant I. This condition demonstrates that the “Pantai Marang” Pokdarwis possesses significant strengths and opportunities that support ecotourism development. Therefore, the appropriate strategy to be implemented is a growth strategy, as it offers substantial potential for supporting the development of Pantai Marang as a leading ecotourism destination.
OPTIMIZATION OF BUMDES “SEPENUH HATI” IN MANAGING FISHERY POTENTIAL IN LOA DURI ILIR VILLAGE Dewi Masitah; Gusti Haqiqiansyah; Doni Darmasetiadi
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 3 No. 1 (2026): Vol. 3 No. 1 Edisi Januari 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v3i1.1548

Abstract

BUMDes Sepenuh Hati manages several businesses in Loa Duri Ilir Village, which encompass various village potentials in the fisheries sector, including fish farming, fish processing, fishing ponds, and alternative fish feed production. The utilization of these businesses requires the optimization of BUMDes in their management. The purpose of this research is to determine priorities for BUMDes Sepenuh Hati in managing the fishery potential of Loa Duri Ilir Village. The data collection technique used by the researcher involved questionnaires and interviews. The data analysis method uses the Analytic Hierarchy Process (AHP). This method allows for the analysis of the optimization of BUMDes Sepenuh Hati in managing fishery potential based on four aspects: the human resource aspect, the financial aspect, the marketing aspect, and the production aspect. The research results indicate that the main priority criteria for optimizing BUMDes are the human resource aspect, followed by the production aspect, the financial aspect, and lastly the marketing aspect. Based on the analyzed alternatives, BUMDes Sepenuh Hati received a facilitator recommendation from the fish farming group (Pokdakan) to assist in managing the fishery potential of Loa Duri Ilir Village.
Value-added and marketing analysis of blue swimming crab (Portunus pelagicus) floss processing at UMKM Bontings in Manggar Baru Village, East Balikpapan District Putri Cinda Yani; Gusti Haqiqiansyah; Doni Darmasetiadi
Jurnal Ilmu Perikanan Tropis Nusantara (Nusantara Tropical Fisheries Science Journal) Vol. 5 No. 2 (2026): Nusantara Tropical Fisheries Science
Publisher : Faculty of Fisheries and Marine Science, Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/1kt64780

Abstract

This study aims to analyze the income and value added of a crab floss enterprise located in Manggar Baru Village, East Balikpapan District, and to identify the marketing channels employed by this enterprise. The research was conducted from September 2024 to June 2025 at UMKM Bontings, Manggar Baru Village, East Balikpapan District. The data used consisted of primary and secondary data; data analysis was performed using the Hayami method, while data collection was carried out using a case study approach involving the owner of UMKM Bontings. The results indicate that, based on the Hayami method analysis, the value added generated from processing crab floss at UMKM Bontings amounted to Rp 270,067/kg of raw material, with a processor's profit share of 81.45% and a value-added ratio of 66.19%. This value added falls into the high category, as the value-added ratio exceeds 60%. The marketing channels employed in this enterprise are the zero-level channel and the one-level channel.