Article Per Year (5 Year)
p-Index From 2021 - 2026
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This Author published in this journals
All Journal International Journal of Islamic Business and Management Review Multidisciplinary Indonesian Center Journal
Darsih Darsih
Universitas Serasan Muara Enim Sumatera Selatan
Religion Arts Humanities Earth & Planetary Sciences Economics, Econometrics & Finance Education Social Sciences Other

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SERVICE LEARNING IN STRENGTHENING BRANDING AND INNOVATION OF TRADITIONAL DODOL PRODUCTS, MELAKA, MALAYSIA Rachmad Chartady; Satriadi Satriadi; Reza Ramadhania; Teguh Widodo; Darsih Darsih; Putri Dimaz Meynah
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 3 No. 3 (2026): Vol. 03 No. 3 Edisi Juli 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v3i3.2561

Abstract

This service responds to the challenges of traditional dodol entrepreneurs in Melaka, Malaysia: weak branding strategies, lack of product innovation, and low competitiveness in the midst of the modern food industry. Using a participatory service learning approach based on qualitative methods (in-depth interviews, field observations, FGDs), students are actively involved in business assistance including packaging design, flavor variant development, improvement of hygiene standards, and the use of digital media for promotion. This program aims to strengthen the Melaka dodol brand identity, encourage product innovation, and increase the capacity of MSME actors. Its contribution lies in the university-community collaboration model that strengthens the local economy while preserving culinary heritage through the documentation of cultural values. The results show an improvement in branding quality, more attractive packaging, the emergence of variant innovations, and an increase in the digital marketing capabilities of business actors. This activity also strengthens student-community social relations and opens up opportunities for community innovation hubs for sustainable collaboration. The findings affirm the effectiveness of service learning as an empowerment strategy that integrates cultural preservation with the strengthening of the local economy, as well as making a theoretical-practical contribution to community-based entrepreneurship.
The Influence of Risk-Taking and Self-Confidence on MSME Performance Reni Wijaya Wijaya; Darsih Darsih; Dorris Yadewani; Henny wati
International Journal of Islamic Business and Management Review Vol. 5 No. 2 (2025)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijibmr.v5i2.1665

Abstract

This study examines the influence of risk-taking and self-efficacy on the performance of MSMEs in Padang using a descriptive quantitative method and an ex post facto approach. Data was collected thru an online survey of 60 MSME actors using a standardized questionnaire. Data were analyzed using SPSS version 26 to test the relationship between variables. The results show that risk-taking and self- efficacy significantly influence MSME performance, assisting entrepreneurs in decision-making, strengthening competitiveness, and capitalizing on business opportunities. These findings indicate that psychological and sociocultural aspects play a significant role in the success of MSMEs. This research expands understanding of internal factors influencing the performance of small and medium-sized enterprises and provides recommendations for developing psychological-based training programs to promote MSME growth
Co-Authors Dorris Yadewani Henny Wati Putri Dimaz Meynah Rachmad Chartady Reni Wijaya Wijaya Reza Ramadhania Satriadi Satriadi Teguh Widodo