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All Journal CAPITAL: JURNAL EKONOMI DAN MANAJEMEN Cakrawala Repositori Imwi Jurnal Manajemen dan Profesional Relasi : Jurnal Ekonomi
Teguh Widodo
Institut Teknologi Dan Bisnis Asia Malang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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KEPUTUSAN PEMBELIAN MELALUI KUALITAS MAKANAN, KUALITAS PELAYANAN, DAN LOKASI PADA NK CAFÉ MALANG Teguh Widodo
Jurnal Manajemen dan Profesional Vol 3 No 1 (2022): Jurnal JPro
Publisher : Program Studi Manajemen Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpro.v3i1.1091

Abstract

The purpose of the study was to determine the effect of food quality, service quality, and location variables on consumer decisions at NK Café Malang. The data used is the result of distributing questionnaires to consumers. The sample selection technique is Accidental Sampling with a total of 50 consumers. Data processing uses multiple linear regression and is free from the classical assumption test. Consumer decisions are explained by 47.6% of the independent variables. The results show that the variables of food quality, service quality, and place have a significant effect on consumer purchasing decisions. Based on the results of the study, it shows that NK Café must maintain the values ​​of the three variables even if it needs to be increased.
Faktor-Faktor Yang Mempengaruhi Sikap Konsumen Pada Aplikasi Tiktok Marianne Agustina Putri; Teguh Widodo
Cakrawala Repositori IMWI Vol. 6 No. 1 (2023): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v6i1.254

Abstract

TikTok is a platform that is utilized by its users as a digital marketing medium. One of the TikTok accounts with the name @mbolangjatim is a unique icon that is used as digital marketing which contains various information about tourist attractions in the East Java area. This study aims to determine the factors that influence consumer attitudes in the @mbolangjatim marketing strategy. Based on an analysis of 100 content in the @mbolangjatim account, several digital marketing techniques were found, including advertising, storytelling, comedy, hashtags, feedback, and audio music. Advertising techniques are used to convey the latest brand promotions. Storytelling is known to have a positive influence on consumer confidence. Comedy can be an alternative that is implemented so that viewers don't feel bored watching @mbolangjatim content. Hashtags are used to increase the search and attention of TikTok users. Feedback can increase interaction and build consumer trust. Audio music has a positive effect on viral marketing efforts.
Implementasi Instagram Dalam Peningkatan Penjualan Properti Di PT. Adong Kartika Jaya Novianto, Gigih Dwi; Widodo, Teguh
RELASI : JURNAL EKONOMI Vol 20 No 2 (2024)
Publisher : Institut Teknologi dan Sains Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v20i2.1042

Abstract

Sales are an important aspect to be considered by every business manager, including property entrepreneurs. In the digital era like today, one effective method in increasing property sales is through the use of social media such as Instagram. One property company that utilizes Instagram in its sales is PT Adong Kartika Jaya. Adong Kartika Jaya is one of the property developers with considerable experience in Malang City. The purpose of this study is to determine the implementation of Instagram in increasing property sales at PT Adong Kartika Jaya. This study uses a qualitative method, with data collection techniques including direct observation, literature review, and direct interviews with marketing team members and Instagram administrators at PT Adong Kartika Jaya. The results of this study show that the utilization of Instagram as a means to increase sales has a direct economic impact on PT Adong Kartika Jaya, including increased sales and revenue. In addition, the induced economic impact includes increased income. The implementation of Instagram as a promotional tool also influences increased sales through expanding business reach and sales volume.
Faktor-Faktor Yang Mempengaruhi Sikap Konsumen Pada Aplikasi Tiktok Marianne Agustina Putri; Teguh Widodo
Cakrawala Repositori IMWI Vol. 6 No. 1 (2023): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v6i1.254

Abstract

TikTok is a platform that is utilized by its users as a digital marketing medium. One of the TikTok accounts with the name @mbolangjatim is a unique icon that is used as digital marketing which contains various information about tourist attractions in the East Java area. This study aims to determine the factors that influence consumer attitudes in the @mbolangjatim marketing strategy. Based on an analysis of 100 content in the @mbolangjatim account, several digital marketing techniques were found, including advertising, storytelling, comedy, hashtags, feedback, and audio music. Advertising techniques are used to convey the latest brand promotions. Storytelling is known to have a positive influence on consumer confidence. Comedy can be an alternative that is implemented so that viewers don't feel bored watching @mbolangjatim content. Hashtags are used to increase the search and attention of TikTok users. Feedback can increase interaction and build consumer trust. Audio music has a positive effect on viral marketing efforts.
PENGARUH BUDAYA ORGANISASI, IKLIM KERJA TERHADAP KINERJA GURU ISLAMIC INTERNATIONAL SCHOOL PSM MAGETAN MELALUI KOMITMEN AFEKTIF SEBAGAI VARIABEL INTERVENING Wahyu Ika Rachmawati; Widi Dewi Ruspitasari; Teguh Widodo
CAPITAL: Jurnal Ekonomi dan Manajemen Vol. 8 No. 2 (2025)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/capital.v8i2.21922

Abstract

Penelitian ini menggunakan pendekatan deskriptif kuantitatif. Penelitian ini dilakukan pada guru di Islamic international School PSM Magetan di kota Magetan. Populasi dalam penelitian ini adalah semua guru Islamic International School dari jenjang KB sampai dengan SMA pada tahun ajaran 2024-2025. Sampel penelitian berjumlah 64 orang responden dengan teknik purposive sampling. Pengumpulan data primer dengan menggunakan skala likert dengan analisis data menggunakan analisis Structural Equation Model (SEM) yang dioperasikan melalui program Partial Least Square (PLS) dengan software SmartPLS 3.0. Tujuan penelitian ini untuk mengetahui dan menganalisa pengaruh budaya organisasi dan iklim secara langsung terhadap kinerja guru dan komitmen afektif, mengetahui dan menganalisa pengaruh budaya organisasi dan iklim secara tidak langsung terhadap kinerja guru dengan mediasi komitmen afektif. Hasil penelitian menunjukkan 1) terdapat pengaruh budaya organisasi secara langsung terhadap komitmen afektif guru 2) terdapat pengaruh iklim kerja secara langsung terhadap komitmen afektif guru3) pengaruh komitmen afektif secara langsung terhadap kinerja guru 4) tidak terdapat pengaruh budaya organisasi secara langsung terhadap kinerja guru 5) terdapat pengaruh iklim kerja secara langsung terhadap kinerja guru 6) terdapat pengaruh budaya organisasi terhadap kinerja guru melalui Komitmen Afektif sebagai variable intervening 7) tidak terdapat pengaruh iklim kerja terhadap kinerja guru melalui Komitmen Afektif.
Co-Authors Marianne Agustina Putri Novianto, Gigih Dwi Wahyu Ika Rachmawati Widi Dewi Ruspitasari