Garuda - Garba Rujukan Digital

KEPUTUSAN PEMBELIAN MELALUI KUALITAS MAKANAN, KUALITAS PELAYANAN, DAN LOKASI PADA NK CAFÉ MALANG Teguh Widodo
Jurnal Manajemen dan Profesional Vol 3 No 1 (2022): Jurnal JPro
Publisher : Program Studi Manajemen Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpro.v3i1.1091

The purpose of the study was to determine the effect of food quality, service quality, and location variables on consumer decisions at NK Café Malang. The data used is the result of distributing questionnaires to consumers. The sample selection technique is Accidental Sampling with a total of 50 consumers. Data processing uses multiple linear regression and is free from the classical assumption test. Consumer decisions are explained by 47.6% of the independent variables. The results show that the variables of food quality, service quality, and place have a significant effect on consumer purchasing decisions. Based on the results of the study, it shows that NK Café must maintain the values of the three variables even if it needs to be increased.

Faktor-Faktor Yang Mempengaruhi Sikap Konsumen Pada Aplikasi Tiktok Marianne Agustina Putri; Teguh Widodo
Cakrawala Repositori IMWI Vol. 6 No. 1 (2023): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v6i1.254

TikTok is a platform that is utilized by its users as a digital marketing medium. One of the TikTok accounts with the name @mbolangjatim is a unique icon that is used as digital marketing which contains various information about tourist attractions in the East Java area. This study aims to determine the factors that influence consumer attitudes in the @mbolangjatim marketing strategy. Based on an analysis of 100 content in the @mbolangjatim account, several digital marketing techniques were found, including advertising, storytelling, comedy, hashtags, feedback, and audio music. Advertising techniques are used to convey the latest brand promotions. Storytelling is known to have a positive influence on consumer confidence. Comedy can be an alternative that is implemented so that viewers don't feel bored watching @mbolangjatim content. Hashtags are used to increase the search and attention of TikTok users. Feedback can increase interaction and build consumer trust. Audio music has a positive effect on viral marketing efforts.

Implementasi Instagram Dalam Peningkatan Penjualan Properti Di PT. Adong Kartika Jaya Novianto, Gigih Dwi; Widodo, Teguh
RELASI : JURNAL EKONOMI Vol 20 No 2 (2024)
Publisher : Institut Teknologi dan Sains Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31967/relasi.v20i2.1042

Sales are an important aspect to be considered by every business manager, including property entrepreneurs. In the digital era like today, one effective method in increasing property sales is through the use of social media such as Instagram. One property company that utilizes Instagram in its sales is PT Adong Kartika Jaya. Adong Kartika Jaya is one of the property developers with considerable experience in Malang City. The purpose of this study is to determine the implementation of Instagram in increasing property sales at PT Adong Kartika Jaya. This study uses a qualitative method, with data collection techniques including direct observation, literature review, and direct interviews with marketing team members and Instagram administrators at PT Adong Kartika Jaya. The results of this study show that the utilization of Instagram as a means to increase sales has a direct economic impact on PT Adong Kartika Jaya, including increased sales and revenue. In addition, the induced economic impact includes increased income. The implementation of Instagram as a promotional tool also influences increased sales through expanding business reach and sales volume.

Faktor-Faktor Yang Mempengaruhi Sikap Konsumen Pada Aplikasi Tiktok Marianne Agustina Putri; Teguh Widodo
Cakrawala Repositori IMWI Vol. 6 No. 1 (2023): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v6i1.254

TikTok is a platform that is utilized by its users as a digital marketing medium. One of the TikTok accounts with the name @mbolangjatim is a unique icon that is used as digital marketing which contains various information about tourist attractions in the East Java area. This study aims to determine the factors that influence consumer attitudes in the @mbolangjatim marketing strategy. Based on an analysis of 100 content in the @mbolangjatim account, several digital marketing techniques were found, including advertising, storytelling, comedy, hashtags, feedback, and audio music. Advertising techniques are used to convey the latest brand promotions. Storytelling is known to have a positive influence on consumer confidence. Comedy can be an alternative that is implemented so that viewers don't feel bored watching @mbolangjatim content. Hashtags are used to increase the search and attention of TikTok users. Feedback can increase interaction and build consumer trust. Audio music has a positive effect on viral marketing efforts.

PENGARUH BUDAYA ORGANISASI, IKLIM KERJA TERHADAP KINERJA GURU ISLAMIC INTERNATIONAL SCHOOL PSM MAGETAN MELALUI KOMITMEN AFEKTIF SEBAGAI VARIABEL INTERVENING Wahyu Ika Rachmawati; Widi Dewi Ruspitasari; Teguh Widodo
CAPITAL: Jurnal Ekonomi dan Manajemen Vol. 8 No. 2 (2025)
Publisher : UNIVERSITAS PGRI MADIUN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25273/capital.v8i2.21922

Penelitian ini menggunakan pendekatan deskriptif kuantitatif. Penelitian ini dilakukan pada guru di Islamic international School PSM Magetan di kota Magetan. Populasi dalam penelitian ini adalah semua guru Islamic International School dari jenjang KB sampai dengan SMA pada tahun ajaran 2024-2025. Sampel penelitian berjumlah 64 orang responden dengan teknik purposive sampling. Pengumpulan data primer dengan menggunakan skala likert dengan analisis data menggunakan analisis Structural Equation Model (SEM) yang dioperasikan melalui program Partial Least Square (PLS) dengan software SmartPLS 3.0. Tujuan penelitian ini untuk mengetahui dan menganalisa pengaruh budaya organisasi dan iklim secara langsung terhadap kinerja guru dan komitmen afektif, mengetahui dan menganalisa pengaruh budaya organisasi dan iklim secara tidak langsung terhadap kinerja guru dengan mediasi komitmen afektif. Hasil penelitian menunjukkan 1) terdapat pengaruh budaya organisasi secara langsung terhadap komitmen afektif guru 2) terdapat pengaruh iklim kerja secara langsung terhadap komitmen afektif guru3) pengaruh komitmen afektif secara langsung terhadap kinerja guru 4) tidak terdapat pengaruh budaya organisasi secara langsung terhadap kinerja guru 5) terdapat pengaruh iklim kerja secara langsung terhadap kinerja guru 6) terdapat pengaruh budaya organisasi terhadap kinerja guru melalui Komitmen Afektif sebagai variable intervening 7) tidak terdapat pengaruh iklim kerja terhadap kinerja guru melalui Komitmen Afektif.

Choice Decision as a Mediating Variable between Location, Price, and Tenant Satisfaction in Boarding Houses: A Perspective of Educational Service Management Arifa Mahabbah Rosadi; Tin Agustina Karnawati; Teguh Widodo
Journal of Educational Management Research Vol. 5 No. 2 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i2.1862

This study aims to examine the effect of location and price on tenant satisfaction with choosing decision as a mediating variable in boarding houses located in Rungkut, Surabaya, from an educational service management perspective. Boarding houses in educational and industrial areas function as supporting services that influence students’ learning environments and overall well-being. This study adopts a quantitative approach by collecting survey data from 100 boarding house tenants, consisting of students and industrial workers. Data were gathered using a structured questionnaire measured on a five-point Likert scale and analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The results reveal that location and price have a positive and significant effect on choosing decision. Price and choosing decision significantly influence tenant satisfaction, while location does not have a direct significant effect on tenant satisfaction. Furthermore, choosing decision is confirmed to mediate the relationship between location and tenant satisfaction as well as between price and tenant satisfaction. These findings indicate that tenant satisfaction is largely shaped by how effectively tenants evaluate and decide on boarding house options rather than by physical location alone. From an educational service management perspective, this study highlights the importance of boarding houses as part of the educational support ecosystem. The findings imply that boarding house owners and managers should emphasize transparent pricing strategies, strategic location planning, and the provision of clear and reliable decision-support information to enhance tenant satisfaction and ensure sustainable service quality in educational environments.

SERVICE LEARNING IN STRENGTHENING BRANDING AND INNOVATION OF TRADITIONAL DODOL PRODUCTS, MELAKA, MALAYSIA Rachmad Chartady; Satriadi Satriadi; Reza Ramadhania; Teguh Widodo; Darsih Darsih; Putri Dimaz Meynah
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 3 No. 3 (2026): Vol. 03 No. 3 Edisi Juli 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v3i3.2561

This service responds to the challenges of traditional dodol entrepreneurs in Melaka, Malaysia: weak branding strategies, lack of product innovation, and low competitiveness in the midst of the modern food industry. Using a participatory service learning approach based on qualitative methods (in-depth interviews, field observations, FGDs), students are actively involved in business assistance including packaging design, flavor variant development, improvement of hygiene standards, and the use of digital media for promotion. This program aims to strengthen the Melaka dodol brand identity, encourage product innovation, and increase the capacity of MSME actors. Its contribution lies in the university-community collaboration model that strengthens the local economy while preserving culinary heritage through the documentation of cultural values. The results show an improvement in branding quality, more attractive packaging, the emergence of variant innovations, and an increase in the digital marketing capabilities of business actors. This activity also strengthens student-community social relations and opens up opportunities for community innovation hubs for sustainable collaboration. The findings affirm the effectiveness of service learning as an empowerment strategy that integrates cultural preservation with the strengthening of the local economy, as well as making a theoretical-practical contribution to community-based entrepreneurship.

Strengthening Teacher Performance through Professionalism, Discipline, and Organizational Climate: Evidence from Islamic Primary Education Hanifah Yunita; Tin Agustina Karnawati; Teguh Widodo
Journal of Educational Management Research Vol. 5 No. 2 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i2.1894

This study aims to examine the effect of professionalism, work discipline, and organizational climate on teacher performance as a key component of educational service quality. Using a quantitative approach with an explanatory research design, the study involved a census of 34 teachers in an Islamic primary school, with data collected through Likert-scale questionnaires and analyzed using multiple linear regression with t-tests and F-tests at a 5% significance level. The findings indicate that professionalism and organizational climate have a positive and significant effect on teacher performance, while work discipline shows no significant partial effect. However, professionalism, discipline, and organizational climate simultaneously exert a significant influence on teacher performance. These results highlight the importance of strengthening teacher professionalism and creating a supportive organizational climate as strategic educational management efforts to improve teacher performance, while discipline enhancement should be aligned with workload management to ensure effective implementation

The Effect of Facilities, Service Quality, and School Image on Parental Satisfaction at SD ABC Balikpapan Mey Liana Tjan; Tin Agustina Karnawati; Teguh Widodo
Journal Research of Social Science, Economics, and Management Vol. 5 No. 6 (2026): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v5i6.1287

This study aims to analyze the influence of school facilities, service quality, and school image on parental satisfaction at SD ABC Balikpapan. The research employed a quantitative approach using a survey method, with data collected through questionnaires distributed to parents or guardians of students. The research variables consisted of school facilities, service quality, and school image as independent variables, and parental satisfaction as the dependent variable. Data analysis was conducted using validity tests, reliability tests, classical assumption tests, and multiple linear regression analysis. The results indicate that school facilities have a positive effect on parental satisfaction, service quality has a positive and significant effect on parental satisfaction, and school image has a positive and significant effect on parental satisfaction. These findings demonstrate that the provision of adequate facilities, high-quality educational services, and a positive school image play an important role in enhancing parental satisfaction. This study is expected to serve as a reference for school management in improving the quality of educational services and the management of school facilities.

ANALISIS PENGARUH KUALITAS TENAGA PENGAJAR DAN SISTEM APLIKASI SIMAKA TERHADAP KEPUASAAN MAHASISWA INSTITUT TEKNOLOGI DAN BISNIS ASIA MALANG DENGAN PERCEIVED USEFULNESS SEBAGAI VARIABEL INTERVENING Dwi Bagus Sasongko; Sudjilah Sudjilah; Teguh Widodo
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 15 No. 1 (2026): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v15i1.3856

Introduction: This study aims to analyze the effects of lecturer quality and the SIMAKA application system on student satisfaction, with perceived usefulness as an intervening variable, among students at the Asia Malang Institute of Technology and Business.Methods: The study used a quantitative approach, employing a survey. The research sample consisted of active 3rd- and 5th-semester regular class students. The data analysis technique used Partial Least Squares (Smart PLS 3.0) to test the outer model and inner model.Results: The study indicates that lecturer quality has a positive and significant effect on perceived usefulness, and the SIMAKA application system also has a positive and significant effect on perceived usefulness. Lecturer quality and the SIMAKA application system have a positive and significant effect on student satisfaction. Perceived usefulness has a positive and significant effect on student satisfaction. Furthermore, perceived usefulness mediates the effect of lecturer quality and the SIMAKA application system on student satisfaction.Conclusion and suggestion: These findings confirm that improving lecturers’ competencies and optimizing the digital academic system simultaneously can enhance students’ perceived usefulness, which ultimately strengthens student satisfaction. Keywords: Academic Information System, Lecturer Quality, Perceived Usefulness, Smart PLS, Student Satisfaction,

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