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All Journal Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Hartana
niversitas Bung Karno
Humanities Education Languange, Linguistic, Communication & Media Mathematics Other

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Accelerating Msme Digital Marketing Through the Use of Generative AI to Improve Visual Content Creation and Creative Promotional Narratives: Penelitian Hartana; Faisal Umardani Hasibuan; Muhammad Thalal; Dedi Priyono; Sulaeman
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 4 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 4 April - Juni
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i4.6076

Abstract

The Micro, Small, and Medium Enterprises (MSMEs) sector in Indonesia faces significant challenges in maintaining relevance in an increasingly competitive digital market, particularly in producing high-quality visual content and promotional narratives. This community service program aims to accelerate MSME digital marketing through the use of Generative Artificial Intelligence (Gen-AI) as a creative tool. The service delivery method includes intensive workshops, technical assistance, and content evaluation using AI-based tools such as Canva Magic Studio, ChatGPT, and Midjourney. The program results demonstrated a significant 70% increase in content production efficiency and an increase in visual aesthetic quality, which is able to attract higher audience engagement on social media. Furthermore, participants demonstrated increased digital literacy in formulating effective prompts to produce persuasive promotional narratives. The conclusion of this activity is that the adoption of generative AI technology not only reduces marketing operational costs but also democratizes access to professional design for small businesses. The program recommends the need for ongoing assistance to ensure ethical use of AI and consistent branding of MSME products in the digital ecosystem.
Socialization of Tips for Increasing MSME and Educator Income Through the Utilization of Meta AI: Pengabdian Hartana; Didik Suhariyanto; Sri Wanti Belani; Muslihatul Hidayah4; Dona Katarina
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.5135

Abstract

The use of artificial intelligence (AI) has become a major catalyst in digital economic transformation and pedagogical innovation. This community service activity aims to disseminate tips for increasing income for Micro, Small, and Medium Enterprises (MSMEs) and educators through the use of Meta AI. This program was implemented across islands in four specific locations: Tanjung Binga Village (Sumatra), Teluk Lerong Village (Kalimantan), Panggungharjo Village (Java), and Salassae Village (Sulawesi). The methods used included interactive workshops, technical assistance on the use of Meta AI's generative features for marketing content, and optimization of virtual assistants in creating monetization-based teaching materials. The results of the activity showed an 85% increase in digital literacy among participants and a readiness to adopt AI technology for operational strategies. The use of Meta AI has been proven to reduce marketing content production costs by up to 60%, which directly has the potential to increase profit margins for MSMEs and provide additional income opportunities for educators through the creation of educational digital products.
Co-Authors Dedi Priyono Didik Suhariyanto Dona Katarina Faisal Umardani Hasibuan Muhammad Thalal Muslihatul Hidayah4 Sri Wanti Belani Sulaeman