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AI Chatbots as the New Authority on Muslim Household Consultations: A Gender and Islamic Law Analysis Nerisma Eka Putri; Randu Rahmatan Hanif; Muhammad Azkia Fahmi
Qonuni: Jurnal Hukum dan Pengkajian Islam Vol. 6 No. 01 (2026): Qonuni: Jurnal Hukum dan Pengkajian Islam
Publisher : Prodi Ahwal Asy Syahsiyah, Fakultas Syariah dan Hukum, Universitas PTIQ Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59833/jxtyd994

Abstract

AI has transformed the way Muslim households seek advice. The purpose of this study is to evaluate AI chatbots as a new authority in Muslim household counseling from the perspectives of gender and Islamic law. This study analyzes aspects of artificial intelligence, social construction, gender relations, and Islamic legal legitimacy arising from the use of AI chatbots to resolve household issues. Data was obtained through responses from AI chatbots such as OpenAI ChatGPT as well as literature related to gender, Islamic law, and digital technology. The results of the study indicate that AI chatbots form a new authority that is instant, practical, and appears neutral, yet lacks the legitimacy of ijtihad in Islamic law. From a gender perspective, AI has the potential to reproduce patriarchal biases while simultaneously generating narratives of equality that are not always aligned with the principles of Islamic law. This study affirms that AI cannot be positioned as a religious authority, but rather only as an information tool.  
The Era of Modernization: Digital Technology Marketing Strategies in Tourist Attraction Development Nerisma Eka Putri; Muhammad Azkia Fahmi; Randu Rahmatan Hanif; Khaidir Ali Junid
Indonesian Tourism Journal Vol. 2 No. 3 (2025): November, 2025
Publisher : CV. Austronesia Akademika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69812/itj.v2i3.177

Abstract

The rapid advancement of digital technology has transformed how tourism destinations are promoted and managed, reshaping the competitiveness of ecotourism in the modern era. This study investigates digital technology–based marketing strategies for developing tourist attractions by integrating sustainability and community participation. The research aims to identify effective approaches for enhancing destination visibility and engagement through major social media platforms such as TikTok, Instagram, YouTube, and official tourism websites. Using a qualitative descriptive method, data were collected from literature reviews, online promotional content, and interviews with tourism stakeholders, including destination managers, digital marketing practitioners, and tourists. Analysis employed the Miles and Huberman model, encompassing data reduction, display, and conclusion drawing. The findings reveal that digital marketing significantly strengthens destination appeal through strategies tailored to each platform TikTok for virality, Instagram for branding, YouTube for in-depth storytelling, and websites for official information. Moreover, sustainable digitalization initiatives, including educational content, online booking systems, and collaborations with influencers and environmental NGOs, enhance conservation awareness and tourist experience. The study concludes that integrating digital marketing with sustainability principles fosters effective promotion and stakeholder synergy, while the government’s regulatory and facilitative roles are essential to ensuring alignment with eco-tourism values and long-term development goals.