Reza Ariyanto
Universitas Maritim Raja Ali Haji

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Pengaruh Kemudahan Penggunaan dan Gaya Hidup Terhadap Perilaku Konsumtif Pengguna Shopee Paylater  di Kalangan Gen Z di Kota Tanjungpinang Reza Ariyanto; Catri Jintar; Siti Arita Novia
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/4p1m3a05

Abstract

This study aims to examine the influence of Ease of Use and Lifestyle on the consumption behaviour of Shopee PayLater users among Gen Z in Tanjungpinang City. The research design is explanatory quantitative, with sampling conducted using purposive sampling (96 respondents). Primary data were collected through a Likert-scale questionnaire, supplemented by secondary data from the literature; all data were analysed using SPSS version 27. The data analysis stages included instrument validity testing, testing of classical assumptions, multiple linear regression analysis, t-tests, F-tests, and the Coefficient of Determination (R²). The results of the study indicate that the variables Ease of Use (X1) and Lifestyle (X2) jointly have a positive and significant effect on Consumption Behaviour (Y). This is evidenced by a calculated F-value of 22.185, which is greater than the critical F-value (3.09), as well as a p-value of <0.001, which is less than 0.05. Ease of Use and Lifestyle together drive the consumer behaviour of Shopee PayLater users. Ease of use makes users feel that transactions are more practical and convenient, while Gen Z’s lifestyle which is closely tied to trends, promotions, and popular products further strengthens the urge to shop. Based on these results, Gen Z is advised to manage their finances more wisely, while Shopee is encouraged to improve transparency and financial education. Future research is recommended to include additional variables such as self-control and financial literacy.  
Partisipasi Mahasiswa KKN dalam Penyusunan Data Pemetaan Jalan sebagai Upaya Pembangunan Berkelanjutan di Kampung Kelam Pagi Sigit Maryanto; Leo Anaris Sakti; Agung Dewana Firda; Andri Joshua Damian; Elvia Putri Ayu Anggraini; Fadia Anisa; Indah Dwi Lestari; Nadia Ardiyanti; Nikmatul Maula; Reza Ariyanto; Rihadatul Aisy; Dios Sarkity
Jurnal Pengabdian Masyarakat Waradin Vol. 6 No. 2 (2026): Mei: Jurnal Pengabdian Masyarakat Waradin
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/wrd.v5i3.837

Abstract

Kampung Kelam Pagi, Dompak Village, focused on mapping the local road network as a foundation for sustainable development planning. The data collection process combined observation, interviews, and digital recording, resulting in both technical data (such as road length, width, and condition) and social data (including road naming conventions and patterns of community usage). The findings indicate notable disparities in infrastructure quality, with main roads mostly paved, while smaller neighborhood roads remain unpaved and lack adequate street lighting. This disparity in infrastructure quality highlights the need for targeted interventions to address the basic infrastructure needs of the community. In addition, the study emphasizes the importance of community involvement in the mapping process, which not only strengthened the social value of the maps but also fostered collective awareness of the importance of spatial data in village development. The discussion further underscores that local data availability is crucial for more participatory, inclusive, and community-oriented village planning, where decisions are based on accurate, locally sourced information. This study demonstrates that KKN activities do more than just provide technical data; they also help reinforce social capacity, empowering local communities to actively contribute to sustainable development efforts. Ultimately, such initiatives contribute to creating more resilient and well-informed communities that can participate in and benefit from development planning.