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All Journal Jurnal Pengabdian West Science Jurnal Informatika Ekonomi Bisnis Ekopedia: Jurnal Ilmiah Ekonomi
Siti Arita Novia
Universitas Maritim Raja Ali Haji
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences

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Analysis of Production Cost Efficiency Strategy to Increase MSME Profits Through Target Costing Model in the Coastal Area of Bintan Ronia Tambunan; Putri Yuliandari; Siti Arita Novia
Jurnal Informatika Ekonomi Bisnis Vol. 8, No. 1 (March 2026)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v8i1.1334

Abstract

This study aims to analyze the effect of cost efficiency strategies on profit improvement through the application of the target costing model among micro, small, and medium enterprises (MSMEs) engaged in seafood processing in the coastal region of Bintan Regency. The main challenges faced by coastal MSMEs include high raw material costs, limited cost control mechanisms, and the absence of systematic cost planning aligned with target profit objectives. This research employs a quantitative descriptive approach involving 50 purposively selected respondents. Data were collected through questionnaires, interviews, and field observations, and analyzed using classical assumption tests and path Analysis with the assistance of SPSS software. The results indicate that both cost efficiency strategies and the implementation of target costing have a positive and significant effect on MSME profitability. The target costing model effectively optimizes production cost structures and enhances operational efficiency without compromising product quality. Overall, the findings demonstrate that target-based cost management serves as a strategic instrument for strengthening competitiveness and ensuring the business sustainability of coastal MSMEs.
Pelatihan Digital Marketing UMKM Kampung Kerupuk Sei Lekop: Penguatan Kapasitas Konten dan Copywriting Siti Arita Novia; Lastri Anggi Fani; Marisha Pertiwi; Nur Bayti
Jurnal Pengabdian West Science Vol 5 No 05 (2026): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpmws.v5i05.3406

Abstract

Kegiatan Pengabdian kepada Masyarakat ini bertujuan meningkatkan kapasitas pemasaran digital pelaku UMKM di Kampung Kerupuk Sei Lekop, Kabupaten Bintan. Program dilaksanakan melalui pelatihan pembuatan konten dan copywriting berbasis media digital. Mitra kegiatan adalah Sentra Industri Kerupuk Sei Lekop yang menghadapi keterbatasan dalam promosi digital, khususnya dalam merancang konten yang komunikatif dan pesan pemasaran yang persuasif. Metode yang digunakan adalah Participatory Action Research (PAR) dengan pendekatan deskriptif kualitatif. Kegiatan meliputi penyuluhan, pelatihan praktis pembuatan konten visual, serta penyusunan copywriting untuk media sosial. Hasil kegiatan menunjukkan peningkatan pemahaman peserta terhadap prinsip dasar pemasaran digital. Peserta mampu merancang pesan yang relevan, komunikatif, dan selaras dengan karakter produk lokal. Pendekatan PAR mendorong partisipasi aktif mitra serta menumbuhkan rasa kepemilikan terhadap keterampilan yang diperoleh. Kegiatan ini memberikan kontribusi positif bagi penguatan kapasitas pemasaran UMKM berbasis komunitas sebagai bagian dari upaya pemberdayaan ekonomi lokal yang berkelanjutan.
Pengaruh Kemudahan Penggunaan dan Gaya Hidup Terhadap Perilaku Konsumtif Pengguna Shopee Paylater  di Kalangan Gen Z di Kota Tanjungpinang Reza Ariyanto; Catri Jintar; Siti Arita Novia
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 3 (2026): JULI-SEPTEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/4p1m3a05

Abstract

This study aims to examine the influence of Ease of Use and Lifestyle on the consumption behaviour of Shopee PayLater users among Gen Z in Tanjungpinang City. The research design is explanatory quantitative, with sampling conducted using purposive sampling (96 respondents). Primary data were collected through a Likert-scale questionnaire, supplemented by secondary data from the literature; all data were analysed using SPSS version 27. The data analysis stages included instrument validity testing, testing of classical assumptions, multiple linear regression analysis, t-tests, F-tests, and the Coefficient of Determination (R²). The results of the study indicate that the variables Ease of Use (X1) and Lifestyle (X2) jointly have a positive and significant effect on Consumption Behaviour (Y). This is evidenced by a calculated F-value of 22.185, which is greater than the critical F-value (3.09), as well as a p-value of <0.001, which is less than 0.05. Ease of Use and Lifestyle together drive the consumer behaviour of Shopee PayLater users. Ease of use makes users feel that transactions are more practical and convenient, while Gen Z’s lifestyle which is closely tied to trends, promotions, and popular products further strengthens the urge to shop. Based on these results, Gen Z is advised to manage their finances more wisely, while Shopee is encouraged to improve transparency and financial education. Future research is recommended to include additional variables such as self-control and financial literacy.  
Co-Authors Catri Jintar Lastri Anggi Fani Marisha Pertiwi Nur Bayti Putri Yuliandari Reza Ariyanto Tambunan, Ronia