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All Journal Jurnal Ilmiah Universitas Batanghari Jambi
Dimas Kurniawan
Fakultas Ekonomi, Universitas Batanghari Jambi
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice

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Pengaruh Gaya Hidup Konsumen terhadap Keputusan Pembelian Produk pada Informa Jambi Town Square Kota Jambi Ahmad Tarmizi; Denny Asmas; Dimas Kurniawan
Jurnal Ilmiah Universitas Batanghari Jambi Vol 26, No 2 (2026): Juli
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jiubj.v26i2.6529

Abstract

The purpose of this study is to analyze the influence of consumer lifestyle on purchasing decisions at Informa Jambi Town Square in Jambi City. The approach used was a quantitative method with a simple linear regression model. Questionnaires were distributed to a sample of 95 respondents. The results indicate that lifestyle variables have a positive and significant effect on purchasing decisions at Informa Jambi Town Square in Jambi City.
Co-Authors Ahmad Tarmizi Denny Asmas