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Feronika Feronika
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Tourism communication strategies in increasing visitor interest in the Punti Kayu Nature Tourism destination, Palembang City Feronika Feronika; Nurul Aryanti; Ahmad Iman Mulyadi
Priviet Social Sciences Journal Vol. 6 No. 7 (2026): July 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i7.1187

Abstract

This study aimed to analyze the tourism communication strategies implemented by the management of the Punti Kayu Nature Tourism Park in Palembang City to enhance tourist interest in visiting. This research employs a descriptive qualitative approach, with data collected through in-depth interviews, field observations, and documentation. Data were collected from four informants consisting of one destination manager, one institutional representative, and two repeat visitors. The findings indicate that management applies communication strategies centered on the use of digital media, such as Instagram, TikTok, and Facebook, as primary promotional channels. These strategies are considered effective, efficient, and capable of reaching the young tourist segment. In addition, interpersonal communication through events and community collaboration further strengthens tourist engagement. The main challenges include limited promotional budgets, insufficient digital marketing training, and fluctuations in visitor numbers due to post-pandemic economic conditions. The study concludes that adaptive and collaborative digital communication strategies play a crucial role in reinforcing the destination image and increasing visitor interest.
PENGUATAN LITERASI MEDIA UNTUK ANAK DI PANTI ASUHAN BAKTI MULIA Feronika Feronika; Sulistya Ningrum; Zerlina Kherin; Ridho Al Bama Herdianysah
Jurnal Abdimas Bencoolen Vol. 3 No. 3 (2025)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/abdimas.3.3.117-124

Abstract

Perkembangan teknologi informasi di era digital telah memengaruhi kehidupan anak-anak, termasuk mereka yang tinggal di panti asuhan. Anak-anak panti asuhan menghadapi tantangan tersendiri dalam penggunaan media digital akibat keterbatasan pengawasan dan bimbingan personal. Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan kemampuan literasi media anak-anak di Panti Asuhan Bakti Mulia Palembang melalui metode workshop berbasis community-based approach dengan pendekatan Participatory Action Research (PAR). Program dilaksanakan melalui tahapan observasi, penyusunan modul literasi, pelatihan interaktif, pendampingan, dan evaluasi. Hasil kegiatan menunjukkan peningkatan signifikan pada pengetahuan, sikap, dan keterampilan anak dalam menggunakan media digital. Kemampuan membedakan berita hoaks meningkat dari 30% menjadi 80%, anak-anak mulai kritis terhadap informasi, serta lebih bijak dalam menggunakan gawai. Selain itu, pengasuh juga memperoleh pemahaman baru untuk mendampingi anak secara mandiri. Kendala utama yang dihadapi meliputi keterbatasan fasilitas digital, waktu pelaksanaan, dan variasi usia peserta. Namun demikian, program ini terbukti efektif menumbuhkan kesadaran literasi media sejak dini dan berpotensi dikembangkan secara berkelanjutan melalui kolaborasi dengan komunitas literasi digital dan lembaga pendidikan.
Co-Authors Ahmad Iman Mulyadi Nurul Aryanti Ridho Al Bama Herdianysah Sulistya Ningrum Zerlina Kherin