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All Journal Jurnal Penelitian Agama Hindu Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Duwi Oktaviana
Institut Agama Hindu Negeri Mpu Kuturan
Religion Humanities Education Languange, Linguistic, Communication & Media Mathematics Other

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Pemberdayaan Pokdarwis di Desa Sumberklampok Gerokgak Buleleng Melalui Edukasi Literasi Keuangan, Branding Wisata dan Pengembangan Sumber Daya Manusia Kreatif Berbasis Ekonomi Hindu Duwi Oktaviana; Komang Dewi Susanti; Ni Ketut Raka Utariani; Nyoman Widyani; Nyoman Dane
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 5 No. 1 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 5 Nomor 1 (Juli 2026 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v5i1.7251

Abstract

Tourism Awareness Groups (Pokdarwis) play a crucial role in community-based tourism development; however, they continue to face various challenges, particularly in financial literacy, tourism branding, and creative human resource development. This community service program aimed to enhance the capacity of Pokdarwis in Sumberkelampok Village, Gerokgak District, Buleleng Regency through financial literacy education, tourism branding enhancement, and creative human resource development based on Hindu economic principles. The program employed the Participatory Rural Appraisal (PRA) approach combined with educational activities, training, mentoring, and participatory evaluation. The implementation process included needs assessment, financial literacy training, tourism branding workshops, creative economy development, internalization of Hindu economic values, and program implementation assistance. The results indicated significant improvements in participants’ ability to prepare simple bookkeeping records, develop promotional strategies and digital marketing media for tourism destinations, and identify superior creative economic products based on local potential. Furthermore, participants demonstrated a greater understanding of the concepts of Tri Hita Karana, Tat Twam Asi, and Arthasastra as fundamental principles for sustainable tourism management. All program success indicators were achieved, including participant attendance, improved financial literacy, preparation of simple bookkeeping documents, development of tourism promotional media, identification of creative economy products, formulation of follow-up action plans, and active participation of Pokdarwis members. The program successfully strengthened both the individual and institutional capacities of Pokdarwis in managing professional, competitive, and sustainable tourism destinations grounded in Hindu economic values.
Strategi Implementasi Pendidikan Budi Pekerti Hindu Berbasis Kearifan Lokal di Desa Adat Kerobokan, Buleleng Duwi Oktaviana
Jurnal Penelitian Agama Hindu Vol 10 No 1 (2026)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/jpah.v10i1.4403

Abstract

Global cultural disruption and hedonistic lifestyles are triggering the moral degradation of the younger generation, necessitating a revitalization of the role of traditional institutions as bastions of values. This study aims to describe the community-based Hindu character education strategy in the Kerobokan Traditional Village, Buleleng, and analyze the process of internalizing these values ​​in the digital era. Applying qualitative methods with a descriptive-analytical approach, data collection was conducted through participatory observation of pasraman (traditional market) activities and ceremonies, in-depth interviews with village leaders (prajuru) and youth, and a documentary study of customary law (awig-awig). The results indicate that the implementation of character education takes place within an adaptive sociocultural ecosystem: the community functions as a More Knowledgeable Other, providing scaffolding through the Ngayah tradition; the implementation of anti-drug regulations (Pararem) as a critical cultural action to break the culture of silence, and the use of the Nyekar ritual as a participatory medium that instills egalitarian values. It concludes that the traditional village has successfully transformed from merely a guardian of tradition into an effective non-formal educational institution that balances physical rituals and communication technology. This study provides a scientific contribution in the form of a local wisdom-based pedagogical model that integrates the perspectives of social psychology, critical pedagogy, and media theory to strengthen national cultural identity. 
Co-Authors Komang Dewi Susanti Ni Ketut Raka Utariani Nyoman Dane NYOMAN WIDYANI