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p-Index From 2021 - 2026
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All Journal International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET)
Sitorus, Dompak
JURNAL PENA EDUKASI
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education

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H-D N-IMPACT FRAMEWORK FOR SUSTAINABLE DIGITAL MARKETING: INTEGRATING LIVING HERITAGE, HALAL TRUST, AND SOSTAC IN KESAWAN TOURISM MSMES: English Yosua Manullang; Sixson Roberto Simangunsong; ony Honkley; Dompak Pasaribu; Arwin
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 5 No. 10 (2026): SEPTEMBER
Publisher : RADJA PUBLIKA

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Abstract

Digital transformation among tourism MSMEs does not automatically integrate heritage value, sustainability, halal integrity, and measurable marketing outcomes. This study develops and evaluates the H-D N-Impact Framework for the heritage-tourism and halal-culinary ecosystem of Kesawan, Medan. Using exploratory qualitative Design Science Research Methodology, the diagnosis involved 12 MSME operators, five visitors, and an FGD with three regulatory stakeholders. NVivo-assisted hybrid thematic analysis combined inductive-deductive coding, cross-case and negative-case analysis, and cross-stakeholder triangulation. Eight themes informed the artifact: living heritage experience, digital conversion capability, authenticity and information transparency, halal trust, multidimensional sustainability, event activation, readiness-based implementation, and impact/conversion/advocacy. H-D N-Impact integrates Heritage Experience, Digital Conversion Capability, Nachhaltigkeit/Sustainability, Halal Trust, and Impact through SOSTAC and three readiness tiers. Five expert-practitioners evaluated V3 (overall mean 4.23/5; conceptual rigor 4.40; structural logic 4.10; utility/applicability 4.20), all recommending minor revisions. Final refinement strengthened historical integrity, tier-based metrics, halal applicability, observable sustainability indicators, and simplified readiness tools.
Co-Authors Arwin ony Honkley Sixson Roberto Simangunsong Yosua Manullang