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All Journal EMAS: Jurnal Ekonomi, Manajemen dan Bisnis
Ni Komang Alit Prameswari Atmaja
Universitas Mahasaraswati Denpasar
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Influence of Social Media Marketing, Electronic Word of Mouth, And Live Streaming on Impulse Buying on Tiktok Shop Ni Komang Alit Prameswari Atmaja; I Gusti Ngurah Agung Gede Eka Teja Kusuma; Made Pradnyan Permana Usadi
EMAS: Jurnal Ekonomi, Manajemen dan Bisnis Vol. 7 No. 7 (2026): EMAS: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Mahasaraswati Denpasar.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36733/emas.v7i7.14501

Abstract

Online shopping behavior is continuously increasing as community lifestyles increasingly follow year-to-year trends. The strong desire for individuals to look attractives is one of the causes for the high usage of marketplace sites for online shopping. The purpose of this study is to determine the influence of socials media marketings, electronics words of mouth, and live streaming on impulse buying. The sample in this study consists of 112 respondentss who are TikTok Shop consumers in Denpasar City. Research sampling was conducted using the purposive sampling method. The data analysis technique used is regressions analysis. The research results state that socials media marketings has a positives and significants effects on impulse buying, electronics words of mouth has a positives and significants effects on impulse buying, and live streaming does not influence impulse buying.
Co-Authors I Gusti Ngurah Agung Gede Eka Teja Kusuma Made Pradnyan Permana Usadi