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When Satisfaction Is Not Enough to Build a Word of Mouth and Repurchase Intention I Gusti Agung Eka Teja Kusuma; Ni Nengah Wida Yasmari; Anak Agung Putu Agung; Nengah Landra
APMBA (Asia Pacific Management and Business Application) Vol 10, No 1 (2021)
Publisher : Department of Management, Faculty of Economics and Business, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.apmba.2021.010.01.1

This study aims to measure the impact of service quality on word of mouth (WOM) and repurchase intention mediated by customer satisfaction. Design/methodology/approach: This cross-sectional study was conducted in all branches of Bank BPD Bali in Bali involving 91 Western Union customers at Bank BPD Bali as respondents. The research hypothesis was tested using a second order model processed by Structural Equation Modeling (SEM) analysis techniques with PLS software. Findings: Satisfaction has "tired" itself as a mediating buffer of quality of service to build loyalty or intention to buy back and word of mouth positive. The evidence shows, service quality has a positive and significant effect on word of mouth and repurchase intention, but satisfaction fails to mediate the effect of service quality on word of mouth and repurchase intention. Customer satisfaction does not affect word of mouth and repurchase intention Practical/implications: Service quality programs must be able to consider other effects besides satisfaction to build word of mouth and repurchase intention. Satisfaction is dynamic and difficult to maintain when competition is getting tougher.

The Influence of Advertising and Servicescape on Interest in Continuing Studies with Brand Image as a Mediation Variable in Master of Management Mahasaraswati Denpasar University Luh Kemala Putri Widhiari; I Gusti Agung Eka Teja Kusuma; Putu Kepramareni
Advances in Global Economics and Business Journal Vol. 2 No. 2 (2021): Advances in Global Economics and Business Journal (AGEBJ)
Publisher : Global Academia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Education has a primary role in the national development agenda during the development period to achieve progress in the social, cultural, political, and economic fields. Globalization has encouraged the emergence of very competitive competition in education, both among State Universities and Private Universities, one of which is Mahasaraswati Denpasar University, especially the Master of Management study program. It was recorded that from 2015 to 2019, there was a significant inequality, as many factors influenced one’s interest in continuing their studies or not their studies. One of the factors is buying interest in educational services. In this study, the number of samples was 272 respondents using the Slovin formula. The sampling method was the stratified random sampling technique. Methods of collecting data were interviews and questionnaires. The data analysis technique was performed using Path Analysis (Structural Equation Modeling-Partial Least Square (SEM PLS). The findings reveal that out of seven hypotheses, six hypotheses are accepted.

PENGARUH KUALITAS PELAYANAN, HARGA, DAN PROMOSI TERHADAP NIAT BERKUNJUNG KEMBALI DI VILLA RENDEZVOUS BALI Ni Kadek Ita Riyanti; I Gusti Agung Ngurah Eka Teja Kusuma; I Gede Rihayana
Widya Amerta Vol 7, No 1 (2020)
Publisher : Universitas Panji Sakti

Niat berkunjung kembali (revisit intention) adalah niat konsumen untuk berkunjung kembali ke suatu tempat serta memberikan word of mouth yang positif. Dalam upaya meningkatkan niat berkunjung kembali diperlukan adanya peningkatan kualitas pelayanan, penetapan harga yang tepat dan peningakatan promosi sehingga menimbulkan niat berkunjung kembali konsumen. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan, harga dan promosi terhadap niat berkunjung kembali di Villa Rendezvous Bali. Responden pada penelitian ini berjumlah 170 orang. Penentuan sampel menggunakan metode accidental sampling. Metode pengumpulan data menggunakan kuesioner dan analisis menggunakan analisis korelasi berganda, analisis koefisien determinasi, uji t dan uji f. Hasil penelitian menunjukkan bahwa kualitas pelayanan berpengaruh positif dan signifikan terhadap niat berkunjung kembali di Villa Rendezvous Bali, harga berpengaruh positif dan signifikan terhadap niat berkunjung kembali di Villa Rendezvous Bali, promosi berpengaruh positif dan signifikan terhadap niat berkunjung kembali di Villa Rendezvous Bali. Penelitian selanjutnya dapat mengembangkan penelitian ini dengan menggunakan variabel lain yang secara teori mempunyai pengaruh terhadap niat berkunjung kembali, seperti kepuasan konsumen.

The Effect of Green Marketing, Brand Awareness and Price Perception on Purchase Decision Alviccenia Lailatul Mukaromah; I Gusti Ngurah Agung Eka Teja Kusuma; Ni Putu Nita Anggraini
International Journal of Applied Business and International Management Vol 4, No 3 (2019): December 2019
Publisher : AIBPM Publisher

Customers in choosing products will choose based on what is most needed and what is most suitable for them. Purchasing decisions can be influenced by various factors including green marketing, brand awareness and price perception. The purposes of this study are analyzing the effect green marketing, brand awareness, price perceptions on purchase decisions. The sample used in this study as many as 90 respondents were determined by purposive sampling. The data analyzed using multiple linear regression The results of this study are green marketing, brand awareness, price perceptions have a positive effect on purchase decisions

THE EFFECT OF GREEN MARKETING, BRAND AWARENESS AND PRICE PERCEPTION ON PURCHASE DECISION Alviccenia Lailatul Mukaromah; I Gusti Ngurah Agung Eka Teja Kusuma; Ni Putu Nita Anggraini
Journal of International Conference Proceedings (JICP) Vol 2, No 1 (2019): Proceedings of the 3rd International Conference of Project Management (ICPM) Bal
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v2i1.471

Customers in choosing products will choose based on what is most needed and what is most suitable for them. Purchasing decisions can be influenced by various factors including green marketing, brand awareness and price perception. The purposes of this study are analyzing the effect green marketing, brand awareness, price perceptions on purchase decisions. The sample used in this study as many as 90 respondents were determined by purposive sampling. The data analyzed using multiple linear regression the results of this study are green marketing, brand awareness, price perceptions has a positive effect on purchase decisions

When Fear of Covid Is Not the Main Reason to Use Online Technology Kusuma, I Gusti Agung Eka Teja; Yuliadewi, Nyoman Wiwiek; Atmaja, Ni Putu Cempaka Dharmadewi
The Asian Journal of Technology Management (AJTM) Vol. 17 No. 1 (2024)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2024.17.1.2

Abstract. Purpose: analyzing how fear of Covid-19 influences technology utilization attitude towards intention to use. Design/methodology/approach: This study used a quantitative approach conducted post Covid-19. Involving a sample of 138 mobile application users for health insurance services in Bali, Indonesia, by utilizing the PLS-SEM model analysis tool. Findings: Technology Acceptance Model (TAM), through its two elements, Perceived usefulness (PU) and Perceived ease of use (PEOU), has proven to significantly form a supportive attitude about the use of information technology in the Covid-19 pandemic, as well as the influence of attitudes towards behavior intention to use (BIU) in the use of technology has also been proven clearly in the context of TAM. But TAM's ability to form intention directly can only be confirmed through PU, while PEOU has not been able to be proven. Fear of Covid-19 has not been shown to play a role in moderating the influence of attitude on intention. Practical/implications: Encouraging attitude is very important to use technology based on usability and ease of using technology. However, it is not feasible to consider fear of Covid-19 as a factor to encourage people's attitudes towards technology to promote intention to use application technology for transactions. Originality/value: This study provides new insights, first to collaborate on fear of Covid on TAM and TRA. Examining the impact of Covid-19 fear moderation on the acceptance of mobile applications in the health insurance service industry and providing important information that people's behavior does not consider the dangers of Covid-19 when adopting information technology services in the future. Keywords: Technology acceptance model, perceived usefulness, perceive ease of use, attitude toward using, fear of Covid-19

When TAM is Unable to Build SMEs Passion to Rise Up During the Covid Pandemic HITAYANI, Cokorda Putri; KUSUMA, I Gusti Agung Eka Teja; TAHU, Gregorius Paulus; LAKSEMINI, Kadek Dewi Indah Sri
Journal of Tourism Economics and Policy Vol. 4 No. 1 (2024): Journal of Tourism Economics and Policy (January - March 2024)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jtep.v4i1.922

Measuring the ability of Technology Acceptance Model (TAM) variable; perceived ease of use (PEOU) and perceived usefulness (PU) of digital media to stimulate the passion (P) of SMEs through creating satisfaction in utilizing digital technology. This type of research is quantitative, using a pre-existing measurement scale related to PU, PEOU, satisfaction (S), and passion (P). Involving a sample of SMEs during the Covid pandemic, using the PLS SEM model as an analysis tool. The results of this study indicate that two elements of TAM, namely PU and PEOU, are not significantly able to stimulate SMEs passion. The success of TAM to stimulate passion is determined by its ability to create satisfaction in using digital media. Satisfaction has played a significant role as a full mediation on the influence of PU and PEOU on SMEs passion to use digital media. Apparently, SMEs passion to use digital media is largely determined by the evidence or tangible results that satisfy them. If digital technology has not been proven to provide satisfaction, it is difficult for SMEs to accept digital media to market their products. This research offers new insights, filling gaps in studies measuring TAM's ability in creating passion. Previously it has not been adequately explored.

Enhancing Consumer Revisit Intentions: A Comprehensive Study on the Impact of Store Atmosphere, Experential Marketing, and Brand Associations at Praya Social Hub Bali Cafe Mawaddah, Nurifina; Kusuma, I Gusti Agung Eka Teja; Anggraini, Ni Putu Nita
Journal of International Conference Proceedings Vol 6, No 7 (2023): 2023 ICPM Bali Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i7.2872

This research aims to explore the impact of store atmosphere, experiential marketing, and brand associations on consumer revisit intention at Praya Social Hub Bali café. The study was conducted at Praya Social Hub Bali, with the population consisting of all customers who have visited and made purchases at the cafe. The sample size of 100 respondents was determined using non-probability purposive sampling. Data collected through questionnaire distribution were deemed suitable for analysis, with subsequent testing and analysis conducted using multiple linear regression. The findings indicate that store atmosphere, experiential marketing, and brand associations positively influence revisit intention at Praya Social Hub Bali. This implies that an improvement in store atmosphere, experiential marketing, and brand associations leads to higher consumer revisit intention. Brand associations emerge as the most dominant variable in influencing consumer revisit intention, attributed to its ability to create emotional connections, reinforce quality perceptions, and establish unique appeal distinguishing it from competitors. The implications of this research suggest the need to enhance store atmosphere, experiential marketing strategies, and brand associations to elevate consumer return visits to Praya Social Hub Bali.

The Effect of Green Marketing, Brand Awareness and Price Perception on Purchase Decision Alviccenia Lailatul Mukaromah; I Gusti Ngurah Agung Eka Teja Kusuma; Ni Putu Nita Anggraini
International Journal of Applied Business and International Management Vol 4, No 3 (2019): December 2019
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v4i3.685

Customers in choosing products will choose based on what is most needed and what is most suitable for them. Purchasing decisions can be influenced by various factors including green marketing, brand awareness and price perception. The purposes of this study are analyzing the effect green marketing, brand awareness, price perceptions on purchase decisions. The sample used in this study as many as 90 respondents were determined by purposive sampling. The data analyzed using multiple linear regression The results of this study are green marketing, brand awareness, price perceptions have a positive effect on purchase decisions

Enhancing Consumer Revisit Intentions: A Comprehensive Study on the Impact of Store Atmosphere, Experential Marketing, and Brand Associations at Praya Social Hub Bali Cafe Mawaddah, Nurifina; Kusuma, I Gusti Agung Eka Teja; Anggraini, Ni Putu Nita
Journal of International Conference Proceedings Vol 6, No 7 (2023): 2023 ICPM Bali Proceeding
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v6i7.2872

This research aims to explore the impact of store atmosphere, experiential marketing, and brand associations on consumer revisit intention at Praya Social Hub Bali cafÃ©. The study was conducted at Praya Social Hub Bali, with the population consisting of all customers who have visited and made purchases at the cafe. The sample size of 100 respondents was determined using non-probability purposive sampling. Data collected through questionnaire distribution were deemed suitable for analysis, with subsequent testing and analysis conducted using multiple linear regression. The findings indicate that store atmosphere, experiential marketing, and brand associations positively influence revisit intention at Praya Social Hub Bali. This implies that an improvement in store atmosphere, experiential marketing, and brand associations leads to higher consumer revisit intention. Brand associations emerge as the most dominant variable in influencing consumer revisit intention, attributed to its ability to create emotional connections, reinforce quality perceptions, and establish unique appeal distinguishing it from competitors. The implications of this research suggest the need to enhance store atmosphere, experiential marketing strategies, and brand associations to elevate consumer return visits to Praya Social Hub Bali.

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