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All Journal Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Journal of Governance, Taxation, and Auditing
Anak Agung Istri Krisna Gangga DEWI
Warmadewa University, Indonesia
Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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The Role of Price Fairness in Mediating the Effect of Product Quality and Service Quality on Repurchase Intention (A Study of Honda Car Customers in Bali) I Putu Iwan Pramana PUTRA; Ni Putu Ayu Tika KURNIAWATI; Anak Agung Istri Krisna Gangga DEWI; Made Surya PRAMANA
Journal of Governance, Taxation and Auditing Vol. 4 No. 1 (2026): Journal of Governance, Taxation and Auditing (July - September 2026)
Publisher : PT Keberlanjutan Strategis Indonesia

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Abstract

This study aims to analyze the role of price fairness as a mediating variable in the relationship between product quality, service quality, and repurchase intention among Honda car customers in Bali. The intense competition in the automotive industry in Bali requires companies to focus not only on product and service quality but also on effective pricing strategies to retain customers. Despite its importance, research on the role of price fairness as a mediator in this context is still limited. This study uses a quantitative approach with a survey method distributed to 160 respondents who are Honda car customers in Bali, selected using a purposive sampling technique. Primary data were collected through a questionnaire with a Likert scale and analyzed using Structural Equation Modeling (SEM) with SmartPLS software. The results show that product quality does not have a significant direct effect on repurchase intention, and service quality has a positive and significant effect on repurchase intention. Furthermore, the findings confirm that price fairness significantly mediates the relationship between product quality and repurchase intention, as well as the relationship between service quality and repurchase intention. The output of this research is expected to provide strategic recommendations for Honda dealers in increasing customer retention through a better understanding of the role of price fairness.
Multidisciplinary Collaboration of Students in KKN PMM for Sustainable Development in Bukian Village, Payangan District, Gianyar Ni Putu Ayu Tika KURNIAWATI; I Wayan Gde Yogiswara Darma PUTRA; Anak Agung Istri Krisna Gangga DEWI
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2025): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Juni – September 2025)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ahjpm.v4i2.1590

Abstract

The Regular PMM KKN Program Period II in Bukian Village, Payangan District, Gianyar Regency, Bali, is a form of implementation of the tridharma of higher education through community service based on village potential and problems. Activities carried out by Warmadewa University students include strengthening community capacity in the fields of health (optimization of intergenerational posyandu, integrated health checks, stunting prevention), education (children's financial literacy, bullying prevention, local culture-based pasraman kilat), economy (empowerment of MSMEs through promotional media, development of the Magenda Park tourist village), and environment (making trash sepit, managing organic waste into compost and community service in Magenda Park). Each program is designed in line with the SDGs targets, is promotive and preventive oriented, and is implemented with a participatory approach through the involvement of village officials, posyandu cadres, schools, and the local community. The results of the activities show an increase in collective awareness in health management, strengthening cultural identity, economic literacy, and community participation in protecting the environment. These findings indicate that the success of the KKN program lies not only in the achievement of short-term activities, but also in strengthening the capacity of the community to transform towards independent, competitive, and sustainable village development.
Co-Authors I Putu Iwan Pramana PUTRA I Wayan Gde Yogiswara Darma Putra Made Surya PRAMANA Ni Putu Ayu Tika KURNIAWATI