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All Journal Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Journal of Governance, Taxation, and Auditing
Made Surya PRAMANA
Warmadewa University, Indonesia
Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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The Role of Price Fairness in Mediating the Effect of Product Quality and Service Quality on Repurchase Intention (A Study of Honda Car Customers in Bali) I Putu Iwan Pramana PUTRA; Ni Putu Ayu Tika KURNIAWATI; Anak Agung Istri Krisna Gangga DEWI; Made Surya PRAMANA
Journal of Governance, Taxation and Auditing Vol. 4 No. 1 (2026): Journal of Governance, Taxation and Auditing (July - September 2026)
Publisher : PT Keberlanjutan Strategis Indonesia

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Abstract

This study aims to analyze the role of price fairness as a mediating variable in the relationship between product quality, service quality, and repurchase intention among Honda car customers in Bali. The intense competition in the automotive industry in Bali requires companies to focus not only on product and service quality but also on effective pricing strategies to retain customers. Despite its importance, research on the role of price fairness as a mediator in this context is still limited. This study uses a quantitative approach with a survey method distributed to 160 respondents who are Honda car customers in Bali, selected using a purposive sampling technique. Primary data were collected through a questionnaire with a Likert scale and analyzed using Structural Equation Modeling (SEM) with SmartPLS software. The results show that product quality does not have a significant direct effect on repurchase intention, and service quality has a positive and significant effect on repurchase intention. Furthermore, the findings confirm that price fairness significantly mediates the relationship between product quality and repurchase intention, as well as the relationship between service quality and repurchase intention. The output of this research is expected to provide strategic recommendations for Honda dealers in increasing customer retention through a better understanding of the role of price fairness.
Strategies for Developing Household Financial Management and Strengthening Entrepreneurial Intention for Recipient Members of the Family Hope Program in West Denpasar – Bali Made Surya PRAMANA; I Putu Iwan Pramana PUTRA; Ida Ayu Agung IDAWATI; Vital Nascimento BARRETO
Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat Vol. 4 No. 3 (2025): Akuntansi dan Humaniora: Jurnal Pengabdian Masyarakat (Oktober – Januari 2026)
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ahjpm.v4i3.1674

Abstract

Pemecutan Kelod is one of the villages in Denpasar city that is the target of assistance from the Indonesian government program. The assistance program provided to the Pemecutan Kelod village community is the Family Hope program. The family hope program aims to improve the welfare of the community and enable them to escape from poverty. Improving the community's abilities and skills needs to be done to maximize financial independence. This international collaborative service program aims to increase public understanding of financial literacy, financial management and interest in independent entrepreneurship. The target of this program is the community that receives assistance from the Family Hope program in Pemecutan Kelod Village, Denpasar City. The methods used were initial observation, in-depth interviews, group discussion forums, training and education, pre-tests and post-tests. The outcome and goal of this international collaborative community service program was to educate people about the importance of financial literacy in managing household and small business finances, as well as to increase community interest in entrepreneurship using their existing capital and skills. The program was successful, and post-test results indicated that the community understood the importance of financial literacy and independent entrepreneurship.
Co-Authors Anak Agung Istri Krisna Gangga DEWI I Putu Iwan Pramana PUTRA Ida Ayu Agung IDAWATI Ni Putu Ayu Tika KURNIAWATI Vital Nascimento BARRETO